Your Resume Is Not Your LinkedIn Profile, presented to Salt Lake City Job Club, 4/14/2011

1. Your Resume Is Not Your LinkedIn Profile Amy L. Adler Inscribe / Express 801-810-JOBS aadler@inscribeexpress.com www.inscribeexpress.com

2. Hi. Allow Meto Introduce Myself Your Resume

3. Your Resume Versus Your LinkedIn Profile

4. Where Does That Leave You?With Two Job Search Must-Haves Improve your Findability Indispensability Employability

5. What’s It For? Indispensibility Gets you the interview Active networking Findability Demonstrate that you exist (online) Active networking Passive job searching

6. Your Resume IS Your LinkedIn Branding Career history Contact information Marketing document

7. Your Resume ISNOTYour LinkedIn Target Audience Layout/Design Innovation

8. Target Audience: Who Is It For? Unidirectional, largely private About you, for them Develop multiple versions Public information (usually) Searchable within LinkedIn and via Google You cannot control who your audience is One size must fit all

9. Make Your Profile Work for Your Audience Don’t repeat your resume—extend and expand it. Tell amazing stories in your natural voice Indicate you’re open to new opportunities Use language you would use to find you Find a way to draw your reader in with your voice and your stories

10. Layout and Design Two pages, maximum (~6000 characters) Standard approaches Some design flexibility, within reason Meet your audience’s expectations Industry Job type Level of experience Word limits (e.g., summary=2000 characters) Otherwise, the sky is the limit—almost Add ins: Blog, slides, documents, Reorganize to emphasize what makes sense to your audience

11. Work the LinkedIn Page: Note the Medium Your audience has a short attention span Be brief but colorful Give them a call to action The layout is like a web page: Narrow columns Use white space

12. Potential for Innovation You probably don’t want to be too creative. Think “sitcom format” Be creative (yet truthful) with your language choices Options include Text boxes Recommendations Color choice Innovate with Language Layout Options/extensions Networking strategies

13. LinkedIn Innovation: What Do You Want Them to Know? Don’t like it? Don’t use it. Add what works. Move things around. Make it useful and readable—don’t gild the lily.

14. Options for Extending LinkedIn Branding in YOUR voice, not in “resumespeak.” Twitter feed – see it, and post to it with your LinkedIn updates Recommendations Add in options that work for your job search

16. Promote Your Profile.Manage Your Reputation. Put your vanity LinkedIn URL On your resume—with a QR code! In your e-mail signature On your about.me page In your vizibility.com search results On your business card On your reputation management web site

17. Are You Convinced? Is Your Resume Your LinkedIn Profile?

18. Your Resume Is Not Your LinkedIn Profile Amy L. Adler Inscribe / Express 801-810-JOBS aadler@inscribeexpress.com www.inscribeexpress.com