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Using Social Media in Agriculture Dan Toland Ohio Farm Bureau Federation
Web 1.0 ,[object Object]
 Brochure-like
 Time and money,[object Object]
 Easy publishing
 Collaborative communication
 Mobile technology,[object Object]
Web Presence
Hub and Spoke YouTube Twitter Blogs ,[object Object]
 New way: informationOFBF.org Links Facebook
Social Media Statistics ,[object Object]
 100 million U.S. (5x larger than American Idol audience)
 55 minutes per user
 Women age 55 and older are among the fastest growing adopters
 3.5 billion pieces of content shared each week
 Estimated 50 million users
 100 million expected by end of 2010
 Company usage skyrocketing
 Busiest from 9-5, M-F,[object Object]
Web Polls Social Media Page Connect Icons
Ah-ha! Twitter Moments Plastic Cow 10 Great Herbs

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Ag and Social Media Dan Toland 01 21 10