Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com

1. Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu July 15, 2009

2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

3. Where to begin? Pick 1, 2, or 3.

4. Social media is not about tools & technology flickr.com/photos/nycarthur/2489426482/

5. Social Media Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with eachother.en.wikipedia.org/wiki/Social media

6. Wikipedia 75,000- active contributors 13 million– number of articles contributors have worked on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

7. Wikipedia ~57 million 2008monthly visitors ~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

8. YouTube 70 million– videos (March 2008) 95.4 million – videos (May 2009) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

9. Blogosphere 346 million– people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

10. 1 trillion- unique URLs in Google’s index thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

11. Facebook 200 millionactive users blog.facebook.com/blog.php?post=72353897130

12. Facebook Facebook is the largest social networking site, passing MySpace in 2008 www.mashable.com

13. Facebook Women older than 55 make up the fastest-growing age group on Facebook cnn.com/2009/TECH/04/13/social.network.older/

14. Twitter stats 3 million- Tweets/day (March 2008) Tuesday – most popular day Wednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

15. Twitter stats 2.62 billion- number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!) http://popacular.com/gigatweet/ www.mashable.com

16. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

17. Go where the people are flickr.com/photos/mcgarry/111003432/

18. Listen flickr.com/photos/joyoflife/23724427/

19. Google Alerts What is being said on the webgoogle.com/alerts

20. Know what people are saying search.twitter.com/ Twitter Searches

21. Connect & build relationships

22. Try Explore LearnParticipate by DOING flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

23. Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/

24. Facebook’s strength lies in its ability to help people connect and stay connected. (www.iconspedia.com , Jeremy Roux)

25. Create an accountwww.facebook.com Add friends (Must have friends to connect, converse, learn and have fun). Search Facebook for high school and college peers and by location.

26. Facebook

27. Facebook lists Divide friends into categories

28. Facebook privacy Is a relatively “closed” network, BUT: Adjust privacy settings. Anything electronic is portable. (Nothing electronically is entirely private, i.e. copy and paste works for everyone).

29. Facebook pages and groups Groups interaction or discussion (planning high school class reunion). Pages usually for an organization. much like an individual’s account.

30. Facebook group

31. Facebook page

32. Facebook page

33. Facebook page

34. Facebook pages Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts). OR Create from your individual account, making your account the page owner. Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page.

35. Facebook pages Those who follow a page are “fans”—not “friends”. Page administrator does not see individuals’ updates, only what theycommenton your page updates or write on your wall. Change settings for what areas of your page your fans can write on. Promoteyour page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.

36. Example Facebook badge

37. Facebook advertisements

38. Facebook pages Update to a page fairly frequently without annoying fans. Page fans are most likely to be strong acquaintances, customers, and others with a strong feeling about your organization.

39. Twitter Started in 2006. Based on the architecture of SMS (text) messages. Messages are 140 characters or less, generally visible by anyone. Jack Dorsey, twitter founder (www.wikipedia.com)

40. Twitter Updates public by default. Play around and learn on your own. Only a loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.

41. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

42. Twitter Twitter is great for … searching listening conversing …to large groups of people you may not know in small sound bites. (www.iconspedia.com , Jeremy Roux)

43. Twitter Keep up with friends, customers, potential customers and news. Learn. Followconsumer brands and competitors. Facilitatefeedback to brands, media and celebrities. Ask questions. Answer questions. Converse in the small sound bites. It’s fast!

44. Twitter search Very fast – are close to real time. Use twitter search to find out what people are “buzzing” about. Trending topics shows the most popular keywords appearing in the Twitter timeline Click on a keyword to get a refreshable timeline.

45. Create a Twitter account www.twitter.com Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those. Make some updates before adding people.

46. Twitter Those you follow will get a message that you are following them. And likely they will: Look at your ratio of “followers” to “following”. Read some of your posts. Look at your biographical info. Then decide whether to follow you or not. Unlike Facebook, it’s acceptable to follow people you’ve never heard of.

47. Twitter Following is notnecessarily reciprocal. Don’t be offended and don’t feel obligated. Avoid spam/”robot” twitter accounts by not following them and block them. My personal rule of thumb, I don’t block anyone who seems like a real person – what’s the point? (but “to each his own”)

48. Twitter Twitter is very open. Don’t post anything sensitive at all. Anyone in the world can read it; searches will find your messages.

49. Twitter Set up an organizational account like an individual account. There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.

50. Twitter #tags facilitate search.

51. Twitter @ replies Indicate a reply or a reference to someone. Create a sort of “conversation”.

52. Twitter @ replies Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”.

53. Twitter @ replies Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”

54. Twitter direct messages Are private (still electronic). Must be following each other to send them.

55. Example of effective use

56. Example of effective use

57. Example of effective use

58. Example of effective use

59. Example of spam account

60. Twitter applications Use different applications to keep the flow in small bits through out day and on different devices. Send and receive SMS (text messages). iPhone and other mobile phone apps uberTwitter Tiny Twitter Tweetie Mobile browser version

61. 3rd Party desktop applications Tweetdeck Twhirl Tweetie (There are many and more keep getting developed so this list will change).

62. Twitter tips for business Push Twitter updates to Page or Status updates

63. Integration of communities Twitter Facebook LinkedIn

64. Local Twitter examples Sandy Toomers twitter.com/toomerscoffee Heath Cates twitter.com/heathcates

65. Other considerations Example your web page. Do you offer ways for people to keep up with information about products and services? Do you have ways for customers to comment? Is your web information mobile accessible? Look for other groups, forums, social networks that are being used by your customers.

66. Collaborate smarter

67. Sharing

68. Blogs & Microblogs

69. Podcasts flickr.com/jschneid

70. Instant Messaging

71. Feed (RSS) Readers

72. Texting flickr.com/jswaby

73. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

74. Choose the right tool. flickr.com/photos/geishaboy500/100043823/

75. Google me Anne Adrian blog.anneadrian.com aadrian@auburn.edu Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa

76. Resources Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/ Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/

77. Resources How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/ Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html

78. Resources RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

79. Resources Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/ Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

80. Resources Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/ Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/ Beginner’s Guide to Social Media in Extension collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

81. Resources Poscente, Vince. The Age of Speed. Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158 Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

82. Introduction to Using Social Media in Small BusinessJuly 15, 2009 Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University aadrian@auburn.edu blog.anneadrian.com This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.