The document discusses key statistics about social media usage. It notes that Facebook has over 1.3 billion active users, 82% of which are outside of the US and Canada. It also mentions that 60 million photos are uploaded to Instagram each day. The document then discusses predictions that social media usage will nearly double by 2018 with over 2.44 billion people using social networks globally. It ends by emphasizing the importance of aligning social media goals with organizational goals.

1. Social Media
Alabama Community Leadership Network Conference
#ACLN2014
October 7, 2014
slideshare.net/aafromaa
@aafromaa
Creative Commons License, “Social Media”
by Anne Mims Adrian is licensed under a
Creative Commons Attribution-NonCommercial
3.0 Unported License.

2. Let’s start with you ….

3. Facebook
1.3 billion active Facebook users
82% are outside the U.S. and Canada

4. Twitter

5. Twitter

6. Instagram
60 million photos
are uploaded on
Instagram.

7. Social media in 4 years
(eMarketer predictions)
Social Media will nearly double penetration.
2.44 billion of the
world's population will be on social
networks.

8. Social Media in 25 years
Social medi(aC eNxBpCer 1ts0 /w0i3ll/ 2n0o1t 4e xairsttic. le)
Many video streams from individuals
converged into a single immersive
video, enabling viewers to virtually
experience events in real time.
Media embedded in our clothes,
tattooed or inserted in our bodies.

9. Social Media in 25 years
(CNBC 10/03/2014 article)
New ways of handling an
abundance of information.
Self-driving hovercrafts transport
us.
Virtual
reality/presence/customization.

10. Online communities
Polarized Network: Seen in political issues Egyptian crisis.
Tight Network: Seen at conferences and tight knit groups of people.
example of one for Social Business.
Brand Clusters: Known products or popular subject from disconnected
participants. Car companies are a good example .
Community Clusters: Multiple smaller groups around a few hubs and influencesr
often seen with medium sized companies or political issues with various community
involvement Texas Abortion Law
Broadcast Network: Individuals and companies retell/repost. Individuals and
companies have the power to light up the network –baseball team,
News organizations .
Support Network: Customer support.

11. Think beyond the popular 5
Blogger
Drive
Evernote
Facebook
Facetime
FitBit
Flipboard
Foursquare
Flickr
GroupMe
Hangouts
Highlight
Instagram
LinkedIn
MapMyFitness
Medium
Now
Path
Pinterest
Slack
Spotify
Storify
Snapchat
Swarm
Tumblr
Twitter
WhatsApp
Wikipedia
WordPress
WorldofWarCraft
Yelp
YouTube

12. Why?

13. Why?

14. How?
Align SM goals with organizational goals
Develop strategies around goals and listening
Choose tools based on goals and where the
people are
Develop tactics for listening
Use people — don’t depend on the organizational
accounts only
Make social media part of the job

15. Considerations
People want to interact with a
person, not an organization
Communication consistency
Engaging attitude
Copyright (yours and others)
Customer service

16. Photo credits and references
• Birds at sea https://flic.kr/p/7jRqb3
• Twitter stats http
://www.pewresearch.org/fact-tank/2014/06/11/can-twitter-survive-in-a-facebook-world-the-key-is-being-different
/
• Twitter news consumption http
://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/
• Twitter communities
http://www.forbes.com/sites/markfidelman/2013/07/11/look-out-klout-these-twitter-influencer-maps-are-amazing
/
• Internet minute https://flic.kr/p/bkbY3h
• Growth chart https://flic.kr/p/d6dTk1
• Why? https://flic.kr/p/6t9vst
• What if every teacher tweeted
http://www.teachthought.com/learning/why-teachers-should-tweet/?
utm_content=buffer09513&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
• Social media program https://flic.kr/p/7xoA1L
When using any part of this presentation make sure you attribute the photos and adhere to the
Creative Commons licenses.

17. Social Media
Alabama Community Leadership Network Conference
#ACLN2014
October 7, 2014
slideshare.net/aafromaa
@aafromaa
Creative Commons License, “Social Media”
by Anne Mims Adrian is licensed under a
Creative Commons Attribution-NonCommercial
3.0 Unported License.