I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Social Media, FCS Workshop
1. Social Media
LSU AgCenter
Family Consumer Science Annual
Conference
March 25, 2010
Anne Mims Adrian
aadrian@auburn.edu
twitter.com/aafromaa
blog.anneadrian.com
www.slideshare.net/aafromaa
2. What is your biggest reason for not adopting social
media for professional use?
1. Scared of privacy issues
2. Personal vs professional 33%
balance
3. Don't feel adept with technology27%
4. Too busy
18%
5. Don't understand the value
6. Social media is not valuable 11%
7%
7. My clients don't use social
media 4%
0%
1
3. Goals of workshop
Learn some specific instructions in
using.
Develop some specific ideas to use
social media in Extension.
Walk away having learned something
new.
Are more confident in trying
something new.flickr.com/photos/tomoski/2688883653
4. “Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt
flickr.com/photos/liewcf/3547134847/
5. Did you watch the 2010 Super
Bowl?
94%
1.Yes
2.No
6%
1 2
flickr.com/photos/bootbearwdc/4339897127/in/photostream/
7. When you watched the Super
Bowl, did you get online?
50%
1.Yes 48%
2.No
3.I did not watch
2%
1 2 3
flickr.com/photos/rmtip21/4304930330/
8. During Super Bowling and
Opening Olympic Ceremonies
Surfed web
Did not surf 14%
86%
(The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
9. During events online discussion–
the back channel—will increase.
Surf
Not surf
(The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
10. And increase.
Not surf Surf
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
11. And increase.
Surf
Not surf
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
12. And increase.
Not surf
Surf
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
15. Where the people are
World Users US Users
Facebook 400 million 112 million
MySpace 175 million 57 million
Twitter 75 million 19 million
LinkedIn 60 million 30 million
17. 48% of
Facebook Americans have
a Facebook or
MySpace
account.
(April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr
aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
18. Facebook
3+ billion photos uploaded to the site each
month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are
shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
19. Facebook
3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
20. Facebook
Average user has 130 friends on
the site.
Average user spends more than 55
minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved
3/22/2010
21. What percentage of your clients
or potential clients use
Facebook? (best guess)
1. Fewer than 25% 53%
2. 25-50%
3. 50-75% 33%
4. More than 75%
13%
0%
1 2 3 4
22. 15% US Internet
users
Twitter stats 18 million
11% US Internet
users
11 million
4% of US Internet
users
6 million
2008 2009 2010
23. Twitter
Answer ―What is happening?‖
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
24. Twitter stats
Following does not
have to be reciprocal.
25. Twitter stats
Twitter is the fastest growing
with social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271
26. Twitter stats
Users with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
more than those with more than 100,000
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
(January 2010)
27. Twitter stats
Average Twitter user has 27
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-
FINAL.pdf
28. Twitter stats
Twitter users are becoming more
engaged over time when
controlled for sample age.
themetricsystem.rjmetrics.com/2010/01/26/new-data-on-
twitters-users-and-engagement/
29. Twitter stats
Value is added with
hashtags, #LSUFSC.
Convenience is mobile
and desktop applications
(TweetDeck, HootSuite,
UberTwitter).
flickr.com/photos/nycarthur/2489426482/
30. LinkedIn
Wikipedia
Executives from all Fortune 500
companies are LinkedIn
members.
Users represent 150 industries
and 200 countries.
press.linkedin.com/about
31. Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
32. YouTube
Every minute, 20 hours of video is
uploaded.
51% of YouTube users go to
YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet
33. Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read
blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
34. Mobile Computing
In 2009, smartphone ownership
increased from 11% to 17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
about-social-networking-mobile-and-internet-traffic/
35. Mobile Computing
3G phone ownership
increased from 32% to
43%.
Unlimited data plan
subscriptions
rose from 16% to 21%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/3275742912/
36. Are we where the people are?
27% of US have heard of
Cooperative Extension.
37. What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/
38. Old way
One to one (no scaling).
Broadcast (one to many)
Controlled publishing
Static
Photo: flickr.com/photos/hugovk/16072296/
39. Some of the time,
forget traditional
concepts behind
media, education,
& marketing.
flickr.com/photos/yourdon/2715599454/
41. Learn to look at online activities
differently
Think of online social circles like we
think of face-to-face social circles.
Photo: www.flickr.com/photos/carfagno/2449419610/
43. Define who are community
members
Define who is core customer /client /
community member
Why would they
care
Create personas
flickr.com/photos/cambodia4kidsorg/202143037/
46. What is being said on the
web google.com/alerts
Google Alerts
47. Know what people are
saying search.twitter.com/
Twitter Searches
48. Ask a question in LinkedIn
Answers
mashable.com/2009/09/28/social-media-feedback/
49. Add a poll web site or
blog.
Add a poll to Your
Facebook Page.
Poll Your Twitter Joe Posnanski
Followers. blog
joeposnanski.com/JoeBlog/
mashable.com/2009/09/28/social-media-feedback/
50. Put a survey on your blog
mashable.com/2009/09/28/social-media-feedback/
flickr.com/photos/ryangs/3364941723/
51. Don’t forget the use of video
to get feedback.
Post a YouTube video that
invokes emotion.
mashable.com/2009/09/28/social-media-feedback/
52. Set your
priorities
based on
your
values
flickr.com/photos/seekoh/1225991680/
59. Utilize the help and
expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
60. Write for SEO & clients
Learn to understand &
write for Search Engine
Optimization.
Learn to write for the
community.
61. Choose the right tool.
Adapt as tools
& environments
change.
flickr.com/photos/geishaboy500/100043823/
62. Integrate Social Media
Andy Kleinschmidt’s Example
Agriculture in the Van Wert County Blog:
agvanwert.wordpress.com/
Twitter:
twitter.com/akleinschmidt
Facebook:
www.facebook.com/people/Andy-Kleinschmidt/1385565024
Linkedin:
www.linkedin.com/pub/4/b19/4
FriendFeed:
friendfeed.com/akleinschmidt
Plaxo:
plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt
Orkut:
www.orkut.com
Yammer
www.yammer.com/users/kleinschmidt-5
Community of Science Expertise profile:
http://myprofile.cos.com/aklein_1
63. Social media
provides
flexibility,
efficiency,
and
scalability.
flickr.com/photos/yourdon/2675323741/
64. Social media
provides
timeliness,
responsiveness,
inclusiveness,
and opportunities
for innovation.
http://www.facebook.com/home.php#/eatsmart
65. Also social media provides
Multi-purposing
Publishing in new forms
Increased productivity
Being found by different audiences
Timely reporting & problem solving
Content developed by many (we are
not the only experts)
66. Also social media provides
"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Davenport
Iowa State Cooperative Extension
flickr.com/photos/yourdon/4049950966/
67. Try
Explore
Learn
―This ... is ridiculously
simple.‖ Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/
68. Extension Blog Examples
Eat, Save, and Be Healthy:
Ohio State University Extension Family and
Consumer Sciences osufcs.wordpress.com/
Connector information & resources useful to
educators and parents. Joanne Kinsey, Family
& Community Health Sciences Educator,
Rutgers University
fcsedu-connector.blogspot.com/
69. FCS Twitter Examples
Paul McConaughy @minutrition
twitter.com/minutrition
USDA Food Safety @USDAFoodSafety
twitter.com/USDAFoodSafety
Just in time Parenting
http://twitter.com/JITParenting
Family, Food, Fitness @FFFCoP
twitter.com/FFFCoP
Personal Finance moneyeXtension
http://twitter.com/moneyeXtension
70. Social Networks Examples
ACES Food Processors Network on Ryze
http://www.ryze.com/networkindex.php?network=
acesfoodsafety
71. Select the one that best describes
your use of eXtension.
1. Never heard of eXtension.
40%
2. eXtension does not apply to 37%
me.
3. Have an eXtension ID but
don't use it.
19%
4. Use eXtension as a
resource.
5. Contribute to eXtension 4%
content. 0%
1 2 3 4 5
73. Extension Social Media Participation
eXtension People
extension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List
twitter.com/aafromaa/cooperative-extension
Facebook Cooperative Extension Group
http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts
Google Wave (ask me for an invite, must have a Google account)
74. Resources
Extension Social Media Guide (beginners)
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list)
collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media
people.extension.org
Penn State College of Agriculture Social Media Best
Practices
agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guide
http://agrilifeweb.tamu.edu/us/social/
75. Resources
Social Media Tips and Ideas: Presentation for Extension
County Directors urbangarden.posterous.com/social-media-
tips-and-ideas
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Common Craft Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI
Common Craft Google Reader in Plain English
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
76. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert
County, Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
77. In these places or Google “Anne Adrian”
aafromaa@googlewave.com
Google Buzz
google.com/profiles/aafromaa
blog.anneadrian.com
twitter.com/aafromaa
slideshare.net/aafromaa
78. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
This presentation is licensed under a Creative
Commons Attribution-Noncommercial-Share
Alike 3.0 United States License.
Based on a work at
www.slideshare.net/aafromaa
Anne Mims Adrian
Notes de l'éditeur
http://www.briansolis.com/2010/03/the-future-of-broadcast-media-is-social/http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technologySuper Bowl was the most-watched program in United States history,Awards shows like the Grammys are attracting their biggest audiences in years.
1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technologyThe point of this is that social media and online activities are not necessarily a replacement for traditional media but is and will serve as a complement to broadcast media and other learning and commuincations venues.
Start somewhere.Make sure you are following and friending others…Remember this is social!
stics Retrieved 10/1/2009
blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
blog.facebook.com/blog.php?post=72353897130
blog.facebook.com/blog.php?post=72353897130
blog.facebook.com/blog.php?post=72353897130
emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
flickr.com/photos/ebolasmallpox/2798612882/
http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
~80% of Twitter users have tweeted fewer than ten times. (January 2010)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
http://www.youtube.com/t/fact_sheet
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
According to Extension Brand Value Research,
Social Media in general can be pretty overwhelming and disorienting. It’s hard to take seriously sometimes because there is a lot of the trivial and banal out there. “What’s the point?” is a question that frequently arises, and it’s difficult to answer without some orientation.My short answer to “What’s the point?” for you if you are trying to engage, communicate, or market to an audience is – the audience is using this.Use email appropriately, stop using email because sometimes it is not the right tool.http://www.flickr.com/photos/skipnclick/2945026921/ The idea of this slide was borrowed from: Why Should I Be on Facebook, And What's a Twitter? Using Social Media to Promote, Communicate, & Connect by Gary Smith, Artesian City Marketing artesiancity.com and logosmith.net which used Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License www.creativecommons.org
http://mashable.com/2009/09/28/social-media-feedback/Want feedback that captures more emotion than a text response? YouTube now allows for “video responses”.
http://mashable.com/2009/09/28/social-media-feedback/Want feedback that captures more emotion than a text response? YouTube now allows for “video responses”.http://www.flickr.com/photos/gparmer/4357690141/
More than 50 percent of our organization is 50 years or older. We must adjust or we may not be relevant.
flickr.com/photos/pinksherbet/233228813/
ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network=acesfoodsafety