SlideShare une entreprise Scribd logo
1  sur  15
Télécharger pour lire hors ligne
Mídias e Redes Sociais


segunda-feira, 9 de maio de 2011
“A revolução não acontece quando a sociedade
                                    adota novas ferramentas. Acontece quando a
                                         sociedade adota novos comportamentos”

                                                                      Clay Shirky




segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
Cliente:

                                         SANFRA

                              Cliente SANFRA:

                                    colégios visitantes


                           Públicos:
                                                            famílias dos
                                   atletas/participantes                   comunidade
                                                           participantes
segunda-feira, 9 de maio de 2011
Pais e as Redes Sociais
                                                             Filhos
                                                             (influência)




   Os pais querem saber onde seus filhos estão,
   o que estão fazendo,
   e com quem.

segunda-feira, 9 de maio de 2011
“Não imagino minha vida sem as redes
                     sociais”



                      jovens: 37%
                      adultos 40+: 22%




segunda-feira, 9 de maio de 2011
Definições

                                         Redes Sociais
                                               X
                                         Mídias Sociais


                     NEW MEDIA (2005)                     RELATIONSHIP SITES (2005)

                   SOCIAL MEDIA (2010)                    SOCIAL NETWORKING (2010)


segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
segunda-feira, 9 de maio de 2011
                                   Caminhos criativos
IDENTIDADE                      INFORMAÇÃO                                 DIVERSÃO

                                    logotipo                      Textos Facebook                         Vídeos divertidos
                                       cor                         Textos Twitter                          Histórias sobre
                                      fonte                          O que pode                                esporte
                                                                    interessar o                            Curiosidades
                                    máscaras
                                                                      público?




                                         PREMIAÇÃO                           DESTAQUES

                                                Sorteios                             Destaques do
                                                                                    jogador que fez
                                                -Twitter                             mais gols, ou
                                               -Facebook                             cestas no dia



segunda-feira, 9 de maio de 2011
Obrigada!
segunda-feira, 9 de maio de 2011

Contenu connexe

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Redes Sociais e Mídias

  • 1. Mídias e Redes Sociais segunda-feira, 9 de maio de 2011
  • 2. “A revolução não acontece quando a sociedade adota novas ferramentas. Acontece quando a sociedade adota novos comportamentos” Clay Shirky segunda-feira, 9 de maio de 2011
  • 3. segunda-feira, 9 de maio de 2011
  • 4. segunda-feira, 9 de maio de 2011
  • 5. Cliente: SANFRA Cliente SANFRA: colégios visitantes Públicos: famílias dos atletas/participantes comunidade participantes segunda-feira, 9 de maio de 2011
  • 6. Pais e as Redes Sociais Filhos (influência) Os pais querem saber onde seus filhos estão, o que estão fazendo, e com quem. segunda-feira, 9 de maio de 2011
  • 7. “Não imagino minha vida sem as redes sociais” jovens: 37% adultos 40+: 22% segunda-feira, 9 de maio de 2011
  • 8. Definições Redes Sociais X Mídias Sociais NEW MEDIA (2005) RELATIONSHIP SITES (2005) SOCIAL MEDIA (2010) SOCIAL NETWORKING (2010) segunda-feira, 9 de maio de 2011
  • 9. segunda-feira, 9 de maio de 2011
  • 10. segunda-feira, 9 de maio de 2011
  • 11. segunda-feira, 9 de maio de 2011
  • 12. segunda-feira, 9 de maio de 2011
  • 13. segunda-feira, 9 de maio de 2011 Caminhos criativos
  • 14. IDENTIDADE INFORMAÇÃO DIVERSÃO logotipo Textos Facebook Vídeos divertidos cor Textos Twitter Histórias sobre fonte O que pode esporte interessar o Curiosidades máscaras público? PREMIAÇÃO DESTAQUES Sorteios Destaques do jogador que fez -Twitter mais gols, ou -Facebook cestas no dia segunda-feira, 9 de maio de 2011