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Quilts 
A metaphor for content
Agenda 
Mostly warm and cozy this:
Agenda (cont) 
And a little bit of snuggly that: 
From Forbes: 5 Big Brands Confirm That Content Marketing Is The Key To YourConsumerImage sourced from Daily Blogma
Like I said, mostly these:
Pain points and “opportunities” 
• 
Needles through fingers 
• 
Burns from irons 
• 
Pin pricks 
• 
Repetitive stress injuries 
• 
Back and neck pain 
• 
Slices from rotary cutters 
• 
Too much time searching for content 
• 
Too much time evaluating search results 
• 
Too much time determining whether information is accurate and complete 
• 
No way to filter, customize, or share custom content 
Klutz Glove, from Sewaholic, by Tasia 
From dfs Enterprises, LLC
Understand your user 
From Generations Quilt Patterns 
From Information & Design
Note: Jennifer and Henry wanted a wall hanging…and they got a queen-sized bed quilt
Measure twice..3 times… or 4! 
From “Quilt with Marci Baker” by Marci Baker 
From GIBANET
Cut judiciously! 
From “Diary of a Quilter” by Amy Smart
Team for the best result 
From Business to Community’s “3 Ways Sales Teams Can Get The Content They Need” 
From The Quilt Show’s “Quilter's Quips and Tips: What is a Quilting Bee?”
Plan the work; work the plan 
From www.silverliningsoriginals.comby Linda Hibbert 
From Portfolioon 
ihearttechnicalwriting.com
Design, design, design! 
From “RESTful API design: nouns are good, 
verbs are bad” on apigee 
From Windblownby Maria Elkins of Beavercreek, Ohio by GenerationQMagazine.com 
Ruffled FeathersRoxanne Nelson from 42nd Annual NQA Quilt Show Awards 
High Tech Tucks #32by Caryl Bryer Fallertfrom bryerpatch.com
Completely gratuitous graphic
Thank you!

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Quilts: A metaphor for content

  • 1. Quilts A metaphor for content
  • 2. Agenda Mostly warm and cozy this:
  • 3. Agenda (cont) And a little bit of snuggly that: From Forbes: 5 Big Brands Confirm That Content Marketing Is The Key To YourConsumerImage sourced from Daily Blogma
  • 4. Like I said, mostly these:
  • 5. Pain points and “opportunities” • Needles through fingers • Burns from irons • Pin pricks • Repetitive stress injuries • Back and neck pain • Slices from rotary cutters • Too much time searching for content • Too much time evaluating search results • Too much time determining whether information is accurate and complete • No way to filter, customize, or share custom content Klutz Glove, from Sewaholic, by Tasia From dfs Enterprises, LLC
  • 6.
  • 7. Understand your user From Generations Quilt Patterns From Information & Design
  • 8. Note: Jennifer and Henry wanted a wall hanging…and they got a queen-sized bed quilt
  • 9. Measure twice..3 times… or 4! From “Quilt with Marci Baker” by Marci Baker From GIBANET
  • 10.
  • 11. Cut judiciously! From “Diary of a Quilter” by Amy Smart
  • 12.
  • 13. Team for the best result From Business to Community’s “3 Ways Sales Teams Can Get The Content They Need” From The Quilt Show’s “Quilter's Quips and Tips: What is a Quilting Bee?”
  • 14.
  • 15. Plan the work; work the plan From www.silverliningsoriginals.comby Linda Hibbert From Portfolioon ihearttechnicalwriting.com
  • 16.
  • 17. Design, design, design! From “RESTful API design: nouns are good, verbs are bad” on apigee From Windblownby Maria Elkins of Beavercreek, Ohio by GenerationQMagazine.com Ruffled FeathersRoxanne Nelson from 42nd Annual NQA Quilt Show Awards High Tech Tucks #32by Caryl Bryer Fallertfrom bryerpatch.com
  • 18.