1. Research Aarkstore Enterprise Europe Mobile and M-Commerce
Report 2012
1.) This report includes detailed information about mobile
Internet and M-Commerce for 15 European countries.
2.) KEY FINDINGS
- It is expected that approximately 30% of smartphone
users in Europe are going to use their devices to shop
online in 2017.
- In 2012, the UK is expected to be the European country
with the highest share of mobile sales on total online sales,
followed by Sweden.
- The share of mobile shoppers on total consumers in
Germany increased to more than 10% in 2011, with the age
group “14-28 Years” accounting for most mobile shoppers.
- In January 2012, mobile operators MTS, VimpelCom and
Megafon entered an agreement to further develop M-
Commerce in Russia.
- In Q3 2012, almost 20% of consumers in Denmark had
shopped via a mobile device, more than in Norway,
Sweden and Finland.

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Table of Contents :
1. MANAGEMENT SUMMARY
2. WESTERN EUROPE
2.1 Europe: Regional
- B2C E-Commerce and M-Commerce Trends, 2011/2012
- M-Commerce Trends, 2012
- Average M-Commerce Spending, in EUR, 2011 & 2017f

4. - M-Commerce Sales, in EUR billion, 2012f-2017f
- Mobile Sales in % of Online Sales, Annual Mobile
Spending in EUR billion and Change in Mobile Sales, by
Country, in %, 2010-2012f
- Purchased Mobile Product Categories, in % of Mobile
Shoppers, Q3 2012
- Share of Mobile Shoppers, by Country, in % of Internet
Users, Q3 2012
- Share of Smartphone Shoppers, by Country, in % of
Consumers, 2010 & 2011
- Growth in Mobile Shoppers, by EU5 Countries and
Average, in % of Smartphone Users, May 2011 vs. May
2012
- Share of Smartphone Users shopping Online via their
Device, by EU5 Countries and Average, in %, May 2011
vs. May 2012
- Used Mobile Payment Methods, in % of Mobile
Shoppers, Q3 2012
- Used Online Payment Methods, by Country, in % of
Online Shoppers, 2010
2.2 UK (Top Country)

5. - M-Commerce Trends, 2012 and Share of M-Commerce
Sales on total B2C E-Commerce Sales, in %, Q1 2010, Q1
2012 & Q2 2012
- Mobile Online Shopping Trends, 2011/2012
- Mobile Retail Traffic Trends, September 2011 and
Breakdown of Visits to UK B2C E-Commerce Sites, by
Mobile and Other, in %, Sept. 2011
- M-Commerce Trends, 2011 and How Consumers use
their Mobile Phones to shop, in %, 2011
- Direct Carrier Billing Market Trends, April 2012 and
Breakdown of Preferred Mobile Payment Methods, in % of
Smartphone Users, April 2012
- Mobile Retail Website Conversion Rate, in % of total
Website Users, Q1 2011 & Q1 2012
- M-Commerce Activities, in % of Smartphone Users, three
Month Average to July 2012
- In-Store Mobile Shopping Activities, in % of Mobile
Internet Users, January 2012
- Travel-related Activities of Mobile Internet Users, in %,
2011
- M-Commerce Turnover, in GBP billion, 2011 & 2012f
- Share of Mobile Online Sales on total Online Sales, in %,
Q4 2009 & Q4 2011

6. - Products purchased via Mobile Phone, in % of Users, Q2
2011
- Breakdown of Mobile Shoppers, by Age Group and by
Income, in %, July 2012
For more information please visit link:
http://www.aarkstore.com/reports/Europe-Mobile-and-M-Commerce-Report-2012-
231914.html
Neel
Aarkstore Enterprise
Phone:08149852585
Email:enquiry@aarkstore.com
URL:www.aarkstore.com
http://www.facebook.com/aarkstoreenterprise
http://in.linkedin.com/in/aarkstore
Global Mobile Payment Methods 2012
Europe Mobile and M-Commerce Report 2012
Global E-Commerce Delivery Report 2012
Europe Beauty & Personal Care B2C E-Commerce Report 2012
Global Mobile and M-Commerce Report 2012
Western Europe B2C E-Commerce Report 2012
UK B2C E-Commerce Report 2012
Spain B2C E-Commerce Report 2012
France B2C E-Commerce Report 2012
Italy B2C E-Commerce Report 2012
Europe Direct Selling Report 2012
Global Online Gambling and Betting Report 2012
Europe Online Gambling and Betting Report 2012
Global Online Payment Methods 2012

7. Europe Online Payment Methods 2012
Asia-Pacific Online Payment Methods 2012
Top 2000 Global Online Shops 2012
Top 1200 Online Shops in Europe 2012
Top 350 Online Shops in Asia-Pacific 2012
Middle East Internet & B2C E-Commerce Report 2012
MENA Internet & B2C E-Commerce Report 2012
Africa Internet & B2C E-Commerce Report 2012
South Africa Retail, Direct Selling and B2C E-Commerce Report 2012
South Africa B2C E-Commerce Report 2012
Global Online Gaming Report 2012
Europe Online Gaming Report 2012
Asia-Pacific Online Gaming Report 2012
North America B2C E-Commerce Report 2012
USA B2C E-Commerce Report 2012
Canada B2C E-Commerce Report 2012
Global Online Travel Report 2012
Europe Online Travel Report 2012
Global Underwear Market Report 2010
Europe B2C E-Commerce Report 2011
Japan B2C E-Commerce Report 2011
India B2C E-Commerce Report 2011
South Korea B2C E-Commerce Report 2011
China B2C E-Commerce Report 2011
Asia B2C E-Commerce Report 2011
BRIC B2C E-Commerce Report 2011
Brazil B2C E-Commerce Report 2011
Global B2C E-Commerce Players Report 2011
Global B2C E-Commerce Trends Report 2011
Global B2C E-Commerce Market Report 2011
Global B2C E-Commerce Assortments Report 2011
Russia Top 50 E-Commerce Players 2011
Russia B2C E-Commerce Report 2011
Czech Republic B2C E-Commerce Report 2011
Poland B2C E-Commerce Report 2010
Eastern Europe B2C E-Commerce Report 2010