7. Fundamental shift in online communication
All major sites now have a social influence
25% of search results for the worlds top 20
brands are links to user generated content.
what
do we know about social?
8. Facebook users
– More than 3.5 billion pieces of information shared
every week
– 300 million active users
– 50% of active users log on at least once a day
– over 60 million status updates every day!
– Fastest growing segment is females aged 55-65
who?
is using social networks?
9. Twitter users:
– 55 million tweets each day
– 37% of Twitter users use their phone to tweet
– 300,000 new users each day
– 3 million tweets from 3rd party sites (eg. BBC)
– Over 100 million users
who?
is using social networks?
10. “we don’t have a choice whether we do social media, the
question is how well we do it”
Erik Qualman
11. micro-blog
140 characters to share your message
people follow each other
use ‘#’ tags to categorise your posts or emotion
re-tweet (RT) to share posts you like and support
your peers
informal conversation
what’s
twitter
12. join networks organised by city/workplace/school
engage with interest groups
set up a business page or pay per click
advertising
add ‘social connectors’ to your website
most effective for B2C businesses
can business audiences even get to Facebook?
what’s
facebook
13. business oriented
join groups and engage in discussion
your online cv
link to your blog and twitter feed
what’s
linkedin
14. participate in conversation
make new connections
help people
listen to your audience
think before you post
don’t block the competition!
rules
of engagement
15. reference interesting statistics
share your followers posts
link to your other online profiles
occasional special offers
personal thoughts
don’t bore people – say something remarkable!
what
do I say?
16. a sales pitch
pr
search engine optimisation
what
social media is not
but it does support the above
17. messages should be consistent
always be transparent
the professional/personal divide
dissatisfied customer now have a very public
voice
with
social mediacomes responsibility
18. use corporate and personal accounts
choose the channels your customers choose
engage and support
should there be a return?
add value to your followers
who will be ‘the voice’?
what
might my strategy look like?
19. driving targeted traffic alone won’t sell your stuff
define a success metric
- visits
- followers
- number of conversations about you
- new leads
make
social media work for you
20. westmorland gazette
sldc
english lakes hotels
burnetts solicitors
hawkshead relish
beatrix potter
the wineyard
brewery arts kendal
cumbria tourism
who’s
tweeting locally