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         Sketchat




     IPad application
Entrepreneurship Idea pitch

 Aaron Lu   Baldwin Tang
What are you talking about
While designing and working on GRID reader, it was very
inefficient to talk on the phone while discussing ideas
and sketches.




    A                                           B
What do we need ?

A tool that allows people in multiple geographic locations
the ability to collaborate visually and simultaneously.
What we want ?
Virtual canvas.
Invited users are able to communicate with visualized thoughts by sketching,
drawing, and making marks on the same virtual canvas simultaneously.


Multiple files supported
Users are able to import different kinds of file, such as JPG, PNG, PDF,
DOC, PPT, from user library or other application as their shared canvas. 


Sketch tools
According to different needs, users are able to sketch their thoughts or
make marks with different tools, including brushes, highlighters, shapes,
and different colors.

Online screen shared
Users are able to type in the URL and share the web page with others. It
could be a Youtube video page, or a New York Times news content.
Sketchat Demo




     Sketchat
Landing page
Create a meeting
Create a meeting
Join a meeting



       06463	
  
Virtual Canvas
Multiple file supported


     Delete	
  it	
      Delete	
  it	
  
Sketch Tools



         Sketchat                         Sketchat


Simultaneously   Collaboration   Simultaneously   Collaboration
Screen Shared
How it works



                       Cloud Servers




           Sketchat syncs the content on two different
  @        IPads whenever it is being changed.               @
New York                                                San Francisco
The skills we need
Interface      SDK           Server
What is the market ?




Over 140,000 apps and growing in the Apple iPad Application Store.

                      25 millions IPad Users.

                                  
Our place in current market

           Utilities 16%
                   
                                 Game 36%
   Productivity 20%                  
            

                   Content 28%
                         
Revenue Model
   Time Limit                  Unlimited
 60mins / month             Unlimited / month


 Freemium                  $3.99 / month
                            $40 / year

Server / yr   Marketing   Developer
  The goal at 2012 : 50,000 $99 = $5,000
  $3,200 +      $1700 +     downloads

2,500 (5%) paid users X $40 = $100,000
  Net income : $          95,000 / yr
Goals/Milestones of 2012
Quarter.1 January ~ March 
Build and release first version of Sketchat.

Quarter.2 April ~ June 
Receive press coverage in tech blogs and other sources.
Engage people in key industries (advertising agency, design firms, etc.)
to use Sketchat.
Reach goal of 10,000 downloads.

Quarter.3 July ~ September 
Implement recruitment program. 
Reach a goal of 20,000-25,000 downloads.

Quarter.4 October ~ December
Create Android version of Sketchat for release during Q1 of 2013.
Reach goal of 50,000 downloads.
The developer team
Sketchat

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Sketchat presentation

  • 1.   Sketchat IPad application Entrepreneurship Idea pitch Aaron Lu Baldwin Tang
  • 2. What are you talking about While designing and working on GRID reader, it was very inefficient to talk on the phone while discussing ideas and sketches. A B
  • 3. What do we need ? A tool that allows people in multiple geographic locations the ability to collaborate visually and simultaneously.
  • 4. What we want ? Virtual canvas. Invited users are able to communicate with visualized thoughts by sketching, drawing, and making marks on the same virtual canvas simultaneously. Multiple files supported Users are able to import different kinds of file, such as JPG, PNG, PDF, DOC, PPT, from user library or other application as their shared canvas. Sketch tools According to different needs, users are able to sketch their thoughts or make marks with different tools, including brushes, highlighters, shapes, and different colors. Online screen shared Users are able to type in the URL and share the web page with others. It could be a Youtube video page, or a New York Times news content.
  • 5. Sketchat Demo Sketchat
  • 9. Join a meeting 06463  
  • 11. Multiple file supported Delete  it   Delete  it  
  • 12. Sketch Tools Sketchat Sketchat Simultaneously Collaboration Simultaneously Collaboration
  • 14. How it works Cloud Servers Sketchat syncs the content on two different @ IPads whenever it is being changed. @ New York San Francisco
  • 15. The skills we need Interface SDK Server
  • 16. What is the market ? Over 140,000 apps and growing in the Apple iPad Application Store. 25 millions IPad Users.  
  • 17. Our place in current market Utilities 16%   Game 36% Productivity 20%     Content 28%  
  • 18. Revenue Model Time Limit Unlimited 60mins / month Unlimited / month Freemium $3.99 / month $40 / year Server / yr Marketing Developer The goal at 2012 : 50,000 $99 = $5,000 $3,200 + $1700 + downloads 2,500 (5%) paid users X $40 = $100,000 Net income : $ 95,000 / yr
  • 19. Goals/Milestones of 2012 Quarter.1 January ~ March Build and release first version of Sketchat. Quarter.2 April ~ June Receive press coverage in tech blogs and other sources. Engage people in key industries (advertising agency, design firms, etc.) to use Sketchat. Reach goal of 10,000 downloads. Quarter.3 July ~ September Implement recruitment program. Reach a goal of 20,000-25,000 downloads. Quarter.4 October ~ December Create Android version of Sketchat for release during Q1 of 2013. Reach goal of 50,000 downloads.