This presentation primarily covers how to fill out the problems, solutions and metrics section of the lean canvas. It is intended for use small business owners and helps them build a social media marketing strategy as a result.

1. Lean Canvas Drill-In
Aaron Eden
@aaroneden

2. QUESTIONS / FEEDBACK
FROM HOMEWORK
©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED

3. Lean Canvas Journey
Problems, Applying
UVP, Costs & Tying it all
Overview Channels, to SMM
Barriers Revenue together
Metrics Strategy

4. Problems
 Customer's words
 Pain level
 Why? Why? Why?
 How do they handle it without you?

5. Solutions
 One per customer problem
 What jobs are they trying to get done?
 What are the alternatives?

6. Channels
 Where to market your product?
 Where are your customers looking for
solutions?
 What happens before they become a customer?
 How can you integrate into their routines?
Channel Phases
Awareness Evaluation Purchase Delivery After Sales

8. METRICS
You can’t improve what you don’t measure
©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED

9. AARRR Pirate metrics funnel
Acquisition
Activation
Retention
Revenue
Referral

10. 1+1=3 Synergysm
 Customer + Problem
 Problem + Solution
 Solution + Channel
 Channel + Metrics

11. Applying to your SMM strategy
 Blog content
 Status updates
 FAQ
 Reuse content
 Market about the problems, not your product
 Customers don't care about your solution, they care
about their problem.