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Groundwork
@aaroni
Design Director, Capital One
Building foundations for high performing design teams
Photo by Ricardo Gomez Angel on Unsplash
Technology is advancing at pace that is hard to keep up with,
and as a result, users are getting more advanced, developing
higher expectations for the products they use.
@aaroni
Photo by Rikki Chan on Unsplash
#generateconf
“For all the dollars spent by American companies on R&D,
there often remains a persistent and troubling gap between
the inherent value of the technology they develop and their
ability to put it to work effectively.” 

- Dorothy Leonard & Barton & William A. Kraus
@aaroni
https://hbr.org/1985/11/implementing-new-technology
#generateconf
While the use of leading technologies and tech stacks paired with talented teams is definitely
a step in the right direction, it is not enough for us to rest our laurels on. Everyone is doing it.
@aaroni
#generateconf
While the use of leading technologies and tech stacks paired with talented teams is definitely
a step in the right direction, it is not enough for us to rest our laurels on. Everyone is doing it.
We need a new differentiator, something not dependent on ever
evolving tech, or landing talent in a saturated market.
@aaroni
#generateconf
Foundations built on creating a culture that enables teams to do their best work
aren’t as affected by a shift in technology, or staffing logistics.
@aaroni
#generateconf
Foundations built on creating a culture that enables teams to do their best work
aren’t as affected by a shift in technology, or staffing logistics.
In fact, tech becomes irrelevant, and retention rates are higher, when the right
culture is fostered, allowing teams/orgs to focus on the task at hand.
@aaroni
#generateconf
How can we go about creating a foundation
for our teams to do their best work?
@aaroni
Photo by Fleur Treurniet on Unsplash
#generateconf
Successful leaders allow their teams to take informed
risks, make honest mistakes and learn from them, 

thus encouraging creativity and innovation.
@aaroni
#generateconf
Data indicates that psychological safety, more than anything else,

is critical to making a team work.
@aaroni
https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html
#generateconf
Those who are poorly led, micromanaged, not challenged,
or held to low standards, will underperform.
@aaroni
#generateconf
• 74% less stress.
• 106% more energy at work.
• 50% higher productivity.
• 13% fewer sick days.
• 76% more engagement.
• 29% more satisfaction with
their lives.
• 40% less burnout.
@aaroni
#generateconf
Compared with
people at low-trust
companies, people 

at high-trust
companies report…
The Neuroscience of Trust - Paul J. Zak
Group emotional intelligence
@aaroni
#generateconf
Group emotional intelligence
Trust, identity, efficacy
@aaroni
#generateconf
Group emotional intelligence
Trust, identity, efficacy
Participation, cooperation, collaboration
@aaroni
#generateconf
Group emotional intelligence
Trust, identity, efficacy
Participation, cooperation, collaboration
Better decisions, more creative solutions, higher productivity
@aaroni
#generateconf
Being an emotionally intelligent leader is 

eff-ing good for business!
@aaroni
#generateconf
Create a shared vision that supports team member
autonomy in decision-making and execution.
@aaroni
Photo by sergio souza on Unsplash
#generateconf
Our teams need to understand our expectations, the
importance of those expectations, and the fact that we
welcome mistakes in pursuit of meeting them.
@aaroni
#generateconf
By providing clear objectives for our teams, and setting guardrails for how
they get there, we set them on the path to successful outcomes.
@aaroni
#generateconf
Position leads and teams to be connected to a singular, guiding,
purpose, that allows them to make decisions on their own.
@aaroni
#generateconf
Teach your team how to think, instead of
telling them what to do, empower them to
do their best work. - Chris Fussell
@aaroni
#generateconf
With a shared vision it becomes much easier to
Increase team communication and collaboration.
@aaroni
Photo by Benjamin Schneider on Unsplash
#generateconf
We want work from a position of trust,
and seek to build trust within our team.
@aaroni
#generateconf
We want work from a position of trust,
and seek to build trust within our team.
We do this by assuming positive intent, and engaging others
in a way that makes it easy for them to do the same.
@aaroni
#generateconf
When we have established strong internal relationships, it then becomes
easier to build strong partnerships with cross-functional teams.
@aaroni
#generateconf
We want work from a position of trust,
and seek to build trust with our partners.
@aaroni
#generateconf
We want work from a position of trust,
and seek to build trust with our partners.
We do this by assuming positive intent, and engaging others
in a way that makes it easy for them to do the same.
@aaroni
#generateconf
Level the playing field.
@aaroni
#generateconf
Find a common purpose.
Level the playing field.
@aaroni
#generateconf
Unite under one mission.
Find a common purpose.
Level the playing field.
@aaroni
#generateconf
Be willing to step outside the norm to support success.
Unite under one mission.
Find a common purpose.
Level the playing field.
@aaroni
#generateconf
“If you want maximal productivity, and if you want work that gets the
best results, you want the people doing that work to be in the optimal
brain state for the work.
You are a person who can evict them from the zone of optimal
performance by slothfully handling your own interactions with them.
So it's up to you to take responsibility for your impact on their ability
to work at their best.” ~ Daniel Goleman
@aaroni
#generateconf
Dealing with conflict within our teams and with our
partners, aka… navigating “negative” workplace politics.
Photo by Maarten van den Heuvel on Unsplash
@aaroni
#generateconf
“Inspire each other to achieve our dreams
and do the best work of our 

lives in a fearless, candid, and 

supportive environment.”
@aaroni
#generateconf
• Create a psychologically safe environment
where radical candor, differing points of view,
and openness / vulnerability are the norm.
• Value diversity of opinion and experience.

• Encourage and reward thoughtful risk-taking.
• Celebrate wins and failures.
• Establish team > me mindset.
Leaders will… Team members can…
• Be open and vulnerable
• Provide meaningful, timely, caring
feedback
• Share candidly, challenge directly
• Care deeply about one another’s success,
elevate each other.
• Take risks to help advance team goals
So that
Here’s what we expect team members at every
level to be able to do, to enable the mission.
@aaroni
#generateconf
Right… But how?Performance Management:

Explicitly start to use mission in discussion and ratings.

(safe environment, etc)
@aaroni
#generateconf
Right… But how?Performance Management:

Explicitly start to use mission in discussion and ratings.

(safe environment, etc)
Making resources easily available: 

Heavily encourage engaging in training materials.

(see resources slide)
@aaroni
#generateconf
Right… But how?Performance Management:

Explicitly start to use mission in discussion and ratings.

(safe environment, etc)
Making resources easily available: 

Heavily encourage engaging in training materials.

(see resources slide)
Team Member Development Plans: 

Explicitly start to use mission as line item in dev plans.

(ie. What is every individual’s plan for living and being part of the mission?)
@aaroni
#generateconf
Easier said than done.
@aaroni
#generateconf
Easier said than done.
Be ready to be tired, but not ready to give up. 

So many times when we feel like hope is lost,
there is a breakthrough.
@aaroni
#generateconf
“Leaders must change their role from that of an arbiter
and a decision-maker to that of a gardener, setting the
conditions for your team to grow and be successful and
nurturing them on their journey.” ~ Chris Fussell
Photo by Jakub Kriz on Unsplash
@aaroni
#generateconf
Thank you.
@aaroni
Design Director, Capital One
We’re Hiring!
@aaroni
Design Director, Capital One
We’re Hiring!
@aaroni
Design Director, Capital One
Holy mother
forking shirt
balls!!!
Resources
McChrystal Group
Five Dysfunctions of a Team
Managing Humans
Ego Free Leadership
Leaders Eat Last
The 5 Marks of Effective Leadership
Photo by Susan Yin on Unsplash
@aaroni
#generateconf
Resources (cont) - Character Traits of Emotionally Intelligent Leaders
On Emotrional Intelligence
Emotional Awareness Component Definition Hallmarks
Self-Awareness The ability to recognize and understand your moods, emotions,
and drives, as well as their effect on others.
• Self-confidence.
• Realistic self-assessment.
• Self deprecating sense of humor/not taking one’s self
to seriously.
Self-Regulation The ability to control or re-direct disruptive impulses and
moods.
The propensity to suspend judgement - to think before acting.
• Trustworthiness and integrity.
• Comfort with ambiguity.
• Openness to change.
Motivation A passion to work for reasons that go beyond money or status.
A propensity to pursue goals with energy and persistence.
• Strong drive to achieve.
• Optimism in the face of failure.
• Organizational commitment.
Empathy The ability to understand the emotional makeup of other
people.
Skill in treating people according to their emotional reactions.
• Expertise in building and retaining talent.
• Cross-cultural sensitivity.
• Service to team, business partners, and customers.
Social Skills Proficiency in managing relationships and building networks.
An ability to find common ground.
• Effectiveness in leading change.
• Persuasiveness.
• Expertise in building and leading teams.

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Groundwork: Building Foundations for High-Performing Teams - Generate 2019

  • 1. Groundwork @aaroni Design Director, Capital One Building foundations for high performing design teams Photo by Ricardo Gomez Angel on Unsplash
  • 2. Technology is advancing at pace that is hard to keep up with, and as a result, users are getting more advanced, developing higher expectations for the products they use. @aaroni Photo by Rikki Chan on Unsplash #generateconf
  • 3. “For all the dollars spent by American companies on R&D, there often remains a persistent and troubling gap between the inherent value of the technology they develop and their ability to put it to work effectively.” 
 - Dorothy Leonard & Barton & William A. Kraus @aaroni https://hbr.org/1985/11/implementing-new-technology #generateconf
  • 4. While the use of leading technologies and tech stacks paired with talented teams is definitely a step in the right direction, it is not enough for us to rest our laurels on. Everyone is doing it. @aaroni #generateconf
  • 5. While the use of leading technologies and tech stacks paired with talented teams is definitely a step in the right direction, it is not enough for us to rest our laurels on. Everyone is doing it. We need a new differentiator, something not dependent on ever evolving tech, or landing talent in a saturated market. @aaroni #generateconf
  • 6. Foundations built on creating a culture that enables teams to do their best work aren’t as affected by a shift in technology, or staffing logistics. @aaroni #generateconf
  • 7. Foundations built on creating a culture that enables teams to do their best work aren’t as affected by a shift in technology, or staffing logistics. In fact, tech becomes irrelevant, and retention rates are higher, when the right culture is fostered, allowing teams/orgs to focus on the task at hand. @aaroni #generateconf
  • 8. How can we go about creating a foundation for our teams to do their best work? @aaroni Photo by Fleur Treurniet on Unsplash #generateconf
  • 9. Successful leaders allow their teams to take informed risks, make honest mistakes and learn from them, 
 thus encouraging creativity and innovation. @aaroni #generateconf
  • 10. Data indicates that psychological safety, more than anything else,
 is critical to making a team work. @aaroni https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html #generateconf
  • 11. Those who are poorly led, micromanaged, not challenged, or held to low standards, will underperform. @aaroni #generateconf
  • 12. • 74% less stress. • 106% more energy at work. • 50% higher productivity. • 13% fewer sick days. • 76% more engagement. • 29% more satisfaction with their lives. • 40% less burnout. @aaroni #generateconf Compared with people at low-trust companies, people 
 at high-trust companies report… The Neuroscience of Trust - Paul J. Zak
  • 14. Group emotional intelligence Trust, identity, efficacy @aaroni #generateconf
  • 15. Group emotional intelligence Trust, identity, efficacy Participation, cooperation, collaboration @aaroni #generateconf
  • 16. Group emotional intelligence Trust, identity, efficacy Participation, cooperation, collaboration Better decisions, more creative solutions, higher productivity @aaroni #generateconf
  • 17. Being an emotionally intelligent leader is 
 eff-ing good for business! @aaroni #generateconf
  • 18. Create a shared vision that supports team member autonomy in decision-making and execution. @aaroni Photo by sergio souza on Unsplash #generateconf
  • 19. Our teams need to understand our expectations, the importance of those expectations, and the fact that we welcome mistakes in pursuit of meeting them. @aaroni #generateconf
  • 20. By providing clear objectives for our teams, and setting guardrails for how they get there, we set them on the path to successful outcomes. @aaroni #generateconf
  • 21. Position leads and teams to be connected to a singular, guiding, purpose, that allows them to make decisions on their own. @aaroni #generateconf
  • 22. Teach your team how to think, instead of telling them what to do, empower them to do their best work. - Chris Fussell @aaroni #generateconf
  • 23. With a shared vision it becomes much easier to Increase team communication and collaboration. @aaroni Photo by Benjamin Schneider on Unsplash #generateconf
  • 24. We want work from a position of trust, and seek to build trust within our team. @aaroni #generateconf
  • 25. We want work from a position of trust, and seek to build trust within our team. We do this by assuming positive intent, and engaging others in a way that makes it easy for them to do the same. @aaroni #generateconf
  • 26. When we have established strong internal relationships, it then becomes easier to build strong partnerships with cross-functional teams. @aaroni #generateconf
  • 27. We want work from a position of trust, and seek to build trust with our partners. @aaroni #generateconf
  • 28. We want work from a position of trust, and seek to build trust with our partners. We do this by assuming positive intent, and engaging others in a way that makes it easy for them to do the same. @aaroni #generateconf
  • 29. Level the playing field. @aaroni #generateconf
  • 30. Find a common purpose. Level the playing field. @aaroni #generateconf
  • 31. Unite under one mission. Find a common purpose. Level the playing field. @aaroni #generateconf
  • 32. Be willing to step outside the norm to support success. Unite under one mission. Find a common purpose. Level the playing field. @aaroni #generateconf
  • 33. “If you want maximal productivity, and if you want work that gets the best results, you want the people doing that work to be in the optimal brain state for the work. You are a person who can evict them from the zone of optimal performance by slothfully handling your own interactions with them. So it's up to you to take responsibility for your impact on their ability to work at their best.” ~ Daniel Goleman @aaroni #generateconf
  • 34. Dealing with conflict within our teams and with our partners, aka… navigating “negative” workplace politics. Photo by Maarten van den Heuvel on Unsplash @aaroni #generateconf
  • 35. “Inspire each other to achieve our dreams and do the best work of our 
 lives in a fearless, candid, and 
 supportive environment.” @aaroni #generateconf
  • 36. • Create a psychologically safe environment where radical candor, differing points of view, and openness / vulnerability are the norm. • Value diversity of opinion and experience.
 • Encourage and reward thoughtful risk-taking. • Celebrate wins and failures. • Establish team > me mindset. Leaders will… Team members can… • Be open and vulnerable • Provide meaningful, timely, caring feedback • Share candidly, challenge directly • Care deeply about one another’s success, elevate each other. • Take risks to help advance team goals So that Here’s what we expect team members at every level to be able to do, to enable the mission. @aaroni #generateconf
  • 37. Right… But how?Performance Management:
 Explicitly start to use mission in discussion and ratings.
 (safe environment, etc) @aaroni #generateconf
  • 38. Right… But how?Performance Management:
 Explicitly start to use mission in discussion and ratings.
 (safe environment, etc) Making resources easily available: 
 Heavily encourage engaging in training materials.
 (see resources slide) @aaroni #generateconf
  • 39. Right… But how?Performance Management:
 Explicitly start to use mission in discussion and ratings.
 (safe environment, etc) Making resources easily available: 
 Heavily encourage engaging in training materials.
 (see resources slide) Team Member Development Plans: 
 Explicitly start to use mission as line item in dev plans.
 (ie. What is every individual’s plan for living and being part of the mission?) @aaroni #generateconf
  • 40. Easier said than done. @aaroni #generateconf
  • 41. Easier said than done. Be ready to be tired, but not ready to give up. 
 So many times when we feel like hope is lost, there is a breakthrough. @aaroni #generateconf
  • 42. “Leaders must change their role from that of an arbiter and a decision-maker to that of a gardener, setting the conditions for your team to grow and be successful and nurturing them on their journey.” ~ Chris Fussell Photo by Jakub Kriz on Unsplash @aaroni #generateconf
  • 45. We’re Hiring! @aaroni Design Director, Capital One Holy mother forking shirt balls!!!
  • 46. Resources McChrystal Group Five Dysfunctions of a Team Managing Humans Ego Free Leadership Leaders Eat Last The 5 Marks of Effective Leadership Photo by Susan Yin on Unsplash @aaroni #generateconf
  • 47. Resources (cont) - Character Traits of Emotionally Intelligent Leaders On Emotrional Intelligence Emotional Awareness Component Definition Hallmarks Self-Awareness The ability to recognize and understand your moods, emotions, and drives, as well as their effect on others. • Self-confidence. • Realistic self-assessment. • Self deprecating sense of humor/not taking one’s self to seriously. Self-Regulation The ability to control or re-direct disruptive impulses and moods. The propensity to suspend judgement - to think before acting. • Trustworthiness and integrity. • Comfort with ambiguity. • Openness to change. Motivation A passion to work for reasons that go beyond money or status. A propensity to pursue goals with energy and persistence. • Strong drive to achieve. • Optimism in the face of failure. • Organizational commitment. Empathy The ability to understand the emotional makeup of other people. Skill in treating people according to their emotional reactions. • Expertise in building and retaining talent. • Cross-cultural sensitivity. • Service to team, business partners, and customers. Social Skills Proficiency in managing relationships and building networks. An ability to find common ground. • Effectiveness in leading change. • Persuasiveness. • Expertise in building and leading teams.