Here is a presentation I did on some tips for having a stronger staff Snapchat account in the scholastic journalism world.

1. SNAPCHAT
Aaron Manfull
s. aaronmanfull
t. @manfull
http:JEADigitalMedia.org
t. @JEADigitalMedia.org
Director of Student Media
Francis Howell North High School
Director
Media Now Summer Camp
(MediaNow.Press)
“Student Journalism and Media Literacy”
Fromm, Hall & Manfull

2. SNAPCHAT TIPS

3. 1.
HAVE A
PLAN
EDITORIAL POLICY
EXPECTATIONS
TRAINING

4. 2.
TELL
STORIES
To reach your audience in a relevant
way.
@newyorkermag

5. 2.
TELL
STORIES
Dip into your archives.
@washingtonpost

6. 2.
TELL
STORIES

7. 2.
TELL
STORIES
Open. Provide context.
Close it out.
@washingtonpost

8. 2.
TELL
STORIES
Tell the story of a sporting event.
@washingtonpost

9. 3.
CREATE
GOOD
CONTENT
10 Tips for Creating Good Content
1. Tell a story. Make sure you have a beginning, middle
and end. This can all be done in one slide, one video
or a series.
2. Make each snap count. Every one should have a
purpose.
3. Work to keep stories around 90 seconds or less.
4. Don’t follow people back.
5. Avoid mixing horizontal and vertical Snaps.
6. Don’t assume your audience knows what you’re
talking about.
7. If you’re going to cover a ballgame, cover the entire
game.
8. Finish one story completely before you start the
next. Don’t mix stories together.
9. Don’t just talk about school, become a part of the
larger conversation going on (ie. New movies, iOS
update, Twitter changes, etc.)
10. Be creative.

10. 3.
CREATE
GOOD
CONTENT
Takeover

11. 4.
CREATE A
GEOFILTER

12. 4.
CREATE A
GEOFILTER

13. 4.
CREATE A
GEOFILTER
snapchat.com/geofilters
@

14. 4.
CREATE A
GEOFILTER
snapchat.com/geofilters 5 Tips For Creating Geofilters
1. All Graphics Must Be 100% Original
2. No logos or trademarks
3. No photos or hashtags
4. Don’t cover too much of the screen
5. Make it something people will want to use

15. 4.
CREATE A
GEOFILTER

16. 4.
CREATE A
GEOFILTER

17. 5.
FOLLOW &
STUDY
GOOD
SNAP
ACCOUNTS
• Fallontonight
• AaronFPS
• OperaAmericano
• gma_abc
• mashable
• newyorkermag
• nprnews
• nytimes
• shonduras
• Techcrunch
• Huffpost
• Mountaindew
• Samsheffer
• usatodaysports
• Verge
• jabush
• washingtonpost

18. 5.
FOLLOW
AND
STUDY
https://goo.gl/ykmNq5

19. 5.
FOLLOW
AND
STUDY

20. 6.
HAVE
SOME FUN

21. 7.
EXPERIMENT
https://goo.gl/YzdR6V

22. 7.
EXPERIMENT
https://goo.gl/YzdR6V

23. CHEAT
SHEET
http://goo.gl/TXCM6r
SNAPCHAT
Aaron Manfull
s. aaronmanfull
t. @manfull
http:JEADigitalMedia.org
t. @JEADigitalMedia.org
Director of Student Media
Francis Howell North High School
Director
Media Now Summer Camp
(MediaNow.Press)
“Student Journalism and Media Literacy”
Fromm, Hall & Manfull