This is a version of a presentation I use with my staffs for training with their social media accounts.

1. AARON MANFULL
@manfull
social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfull

2. AARON MANFULL
@manfull
LET’S START WITH
A BRIEF HISTORY
LESSON

3. AARON MANFULL
@manfull
WHAT SHOULDWE
BE DOING HERE?

4. AARON MANFULL
@manfull
USE IT PERSONALLYTO
COMMUNICATEYOUR
MESSAGE AND AS AN
ORGANIZATION
(YOU NEEDA STRONG PRESENCE IN BOTH AREAS)

5. AARON MANFULL
@manfull
WORKTO FIND A
JOURNALISTIC USE EITHER
FOR GENERATING CONTENT
ORTO AID IN ITS REPORTING.

6. AARON MANFULL
@manfull
1.YOU SHOULD USE IT
TO GET STORY IDEAS.

7. AARON MANFULL
@manfull
2.YOU SHOULD
USE ITTO GET
YOUR MESSAGE
OUTTHERE.

8. AARON MANFULL
@manfull
REGARDLESS OFTHE
MEDIUM,WE SHOULD
BE WORKINGTO
1. TELL A STORY
2. PROMOTE OUR
WORK
3. PROMOTE OUR
PROGRAM

9. AARON MANFULL
@manfull
HAVE POLICIES
IN PLACE
TO HELP.

10. AARON MANFULL
@manfull
HAVE IT PART OF
YOUR EDITORIAL
POLICY

11. AARON MANFULL
@manfull
HAVE JOB
DESCRIPTIONS
FOR EACH
NETWORK

12. AARON MANFULL
@manfull
SPEAKINGTOTHE
MASSES

13. AARON MANFULL
@manfull
SNAPCHAT
CASEYNEISTAT
NOWTHISNEWS
NEWYORKERMAG
THENYTIMES
THEREALVERGE
TWITTER
@NYTIMES
@BUZZFEED
@BUZZFEEDSPORTS
@COLONELTRIBUNE
@HISTORY_PICS
INSTAGRAM
@NATGEO
@NBCNEWS
@TIME
@DENVERPOSTFOOD
@CHICAGOTRIBUNE
FACEBOOK
/NYTIMES
/WASHINGTONPOST
/HUMANSOFNEWYORK
/MASHABLE
/QUARTZNEWS

14. AARON MANFULL
@manfull
BEST PRACTICES
FOR EACH
NETWORK
1. SPEAKTHE LANGUAGE OFTHE
MEDIUM
2. UTILIZE PHOTO/VIDEOAREAS
3. POST FREQUENTLY, BUT NOT
TOO FREQUENTLY
4. ENGAGE IN CONVERSATIONS
WHEN/WHEREAPPROPRIATE
5. BE NICE.

15. AARON MANFULL
@manfull
WOULD LIKETO
SEE FIRST 5 POSTS
BEFORETHEY GO.
SCRIPTING CAN
HELP.

16. AARON MANFULL
@manfull
DEVELOP A PLAN FOR
CONSISTENT COVERAGE

17. AARON MANFULL
@manfull
TRACK RESULTS

18. AARON MANFULL
@manfull
DEVELOPA PLAN
PRIORTO
EXECUTIONMake it easy -->
Make it worth it -->
Make it
Memorable -->
Make it fun -->
Feed your goal -->

19. AARON MANFULL
@manfull
TRACK
EFFECTIVENESS
WITH ANALYTICS
• FAVORITES
• SHARES
• FOLLOWERS
• MENTIONS
• VIEWS

20. AARON MANFULL
@manfull
IFTTT madness
http://goo.gl/bC9QpG

21. AARON MANFULL
@manfull
WHAT HAPPENS
WHEN
SOMETHING GOES
WRONG

22. AARON MANFULL
@manfull
HAVE PLANS IN PLACE FOR
WHENTHINGS GO WRONG

23. AARON MANFULL
@manfull
KEEPINGTHINGS FROM GOING
WRONG PERSONALLY

24. AARON MANFULL
@manfull
LISTEN
EXPERIMENT
SHARE CONTENT
BUILD COMMUNITY
HAVE FUN
BE NICE

25. AARON MANFULL
@manfull
social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfull