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Social Media Measurement 101

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Aaron C. Newman Founder, Techrigy Author: Enterprise 2.0 Implementation http://sm2.techrigy.com May 2009 SMB Tech Valley Social Media Measurement 101
[object Object],[object Object],[object Object],[object Object],Agenda
Social Media Measurement 101 Introduction to Social Media Measurement
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do I care? Who owns your brand? Your brand is the conversations occurring through word-of-mouth
Old World: Advertising was shouting as loud as possible to reach a mass market. What happened: People learned how to tune your message out New World: Renaissance in WOM Tapping into the conversations Evolution in Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Your Brand
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media Measurement? Social media measurement refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general. -Wikipedia
Social Media Measurement 101 How to Measure Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why and What to Measure? First come up with your Social Media Strategy. Does this support your corporate/personal strategy?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Measure
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Return on Investment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value of a Social Media Mention SM Value = subscribers * authority * discoverability * lifetime * sentiment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Calculating the ROI Net Return = Benefits(hard+soft) – Costs(hard+soft) ROI = Net Return / Money Invested
Social Media Measurement 101 Social Media Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting the Most Value
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media Optimization? Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. -Wikipedia
[object Object],[object Object],[object Object],[object Object],Stage 1: Listening
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage 2: Engaging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage 2: Engaging
Social Media Measurement 101 Conclusions, Resources, Questions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Artificial intelligence in cctv survelliance.pptx
 

Social Media Measurement 101

  • 1. Aaron C. Newman Founder, Techrigy Author: Enterprise 2.0 Implementation http://sm2.techrigy.com May 2009 SMB Tech Valley Social Media Measurement 101
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  • 3. Social Media Measurement 101 Introduction to Social Media Measurement
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  • 5. Old World: Advertising was shouting as loud as possible to reach a mass market. What happened: People learned how to tune your message out New World: Renaissance in WOM Tapping into the conversations Evolution in Marketing
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  • 8. Social Media Measurement 101 How to Measure Social Media
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  • 14. Social Media Measurement 101 Social Media Optimization
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  • 20. Social Media Measurement 101 Conclusions, Resources, Questions
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Notes de l'éditeur

  1. Introduction to Social Media Measurement How did we get here, why is it important, building your brand in social media How to Measuring Social Media Discuss sentiment, demographics, geographics/language Calculating ROI Social Media Optimization - Techniques for optimizing your brand in social media Resources, Conclusions, Questions
  2. Dunbar's number was first proposed by British anthropologist Robin Dunbar , who theorized that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." No precise value has been proposed for Dunbar's number, but a commonly cited approximation is 150. Connectors are people who know lots of people and have an “impulse” and “a special gift” for relating to others in different “worlds” and can link people together. Knowing many others is seen as a source of significant social power. Connectors are seen by Gladwell as providing the social glue for a social epidemic.