Web Development and Internet Marketing Report.

1. Abundant Life Wellness Center, Inc.
Online Marketing Campaign

2. STRATEGIC
VISION

3. 3
Vision: Build a Powerful Online Marketing Machine.
Strategy: Employ modern digital tools, create digital assets,
connect to social media platforms, and use Internet
Marketing best practices to Engage new and existing local
Customers in an effective and sustainable manner that
would usher in new and continued Sales.
Strategic Initiatives:
1. Market Research
2. Digital Asset Development
3. Integrated Marketing Outreach
4. Measuring What Works and What Doesn’t
5. Analyzing Data and Repeating What Works
6. Fine Tuning Marketing Process
7. Digital Maintenance and Marketing Upkeep
Image courtesy of kapost.com
Strategic Vision

4. 4
Strategic Vision (continued)
Campaign Status:
“#5. Analyzing Data and
Repeating What Works”
Strategic Initiatives:
1. Market Research
2. Digital Asset Development
3. Integrated Marketing Outreach
4. Measuring What Works and What Doesn’t
5. Analyzing Data and Repeating What Works
6. Fine Tuning Marketing Process
7. Digital Maintenance and Marketing Upkeep

5. DIGITAL
ASSETS

6. 1. Website and Domain STRATEGIC INITIATIVE
 Reliable and Cost Effective
- #1 Rated WordPress Content
Management System (CMS)
 Easy to Update Content and Themes
 24/7 Year-round Hosting
 System Checks and Maintenance
 DIGITAL ASSET
DEVELOPMENT
 Search Engine Optimization (SEO)
Optimized
 Integrated with Social Media

7. 1. Website and Domain (continued)
 Connected to Google Analytics
 Connected to Google Webmaster
Tools
 Registered on Google’s WebCrawler
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 MEASURING
RESULTS
 ANALYZING DATA

8. 1. Website and Domain (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
• Old Website: Static. Requires
more time and labor for even
minor updates.
 New Website: Dynamic. Uses
WordPress Content Management
System (CMS). Updates are usually
Quick and Simple.
COMPARISON
Image courtesy of Google Images

9. 1. Website and Domain (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
• Old Website: Static. Theme
and Functionality Changes
require complete overhaul of
Site.
 New Website: Dynamic. Theme and
Functionality, if updated in tested
environment, can be Updated and
Deployed quickly and painlessly.
COMPARISON
Image courtesy of Google Images

10. 1. Website and Domain (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
• Old Website: On-board tools
were very limited. Any new
system tools or functionality
had to be coded from
scratch.
 New Website: On-board tools and
functionality readily available. Can
be uploaded quickly and painlessly if
done so properly within a testing
environment.
COMPARISON

11. 1. Website and Domain (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
• Old Website: Limited
Functionality and Social
Platform Connectivity.
 New Website: More Functionality
and Social Platform Connectivity.
COMPARISON

12. 1. Website and Domain (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
Old Website: Shopping Cart
built on outdated, increasingly
less secure, and difficult to
update static infrastructure, all
on the same Host server.
 New Website: Cutting Edge Dynamic
Shopping Cart, Management Tools,
and Functionality, with top of the
line experts maintaining your
storefront on dedicated and safe
cloud servers around the country.
COMPARISON

13. 2. Shopping Cart
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH

14. 2. Shopping Cart (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Shopify.com Content Management
System (CMS)
- Safe, Secure, Reliable, and Cost
Effective
- Top of the Line E-Commerce
 Easy to Update Content and Themes
 24/7 Year-round Hosting
Maintenance
 Integrates with Brick and Mortar
Store
 Accepts Payments

15. 2. Shopping Cart (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Inventory Management Software
 One-Place Online and Offline
Store
 Web and Mobile Responsive
 Coupons and Promotions Engine
 Robust Analytics and Tracking
 Multiple User support (great for
delegating the adding and
updating of product listings)

16. 3. Symptom Survey
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Symptom Survey Advertisement is
integrated onto WordPress to
increase Symptom Survey Click-
Through Rates.
 Ad is cached onto Page so that Ad
runs on a given schedule.

17. 3. Symptom Survey (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Symptom Survey Advertisement has
built-in Email form to collect Emails
from interested Users that may drop
off before completing survey.

18. 3. Symptom Survey (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Custom Theme
 ABLW Brand Recognition
 Formsite.com Content Management System (CMS)
- Reliable and Cost Effective
 Trusted industry Service Provider

19. 3. Symptom Survey (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Easy to Update Content and Themes
 24/7 Year-round Hosting
 Automated System Checks and Maintenance
 SSL Security
 Backend Analytics

20. 3. Symptom Survey (continued)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 Symptom Survey Advertisement works well on mobile phones.
 Symptom Survey also responds to touch and works on mobile phones.

21. 4. Social Media (niche-relevant)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
 Facebook (relevant and
updated)
• Twitter (recommended)
• YouTube (recommended)
• Instagram (recommended)

22. 5. Other (niche-relevant)
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
 MailChimp Email Marketing
(relevant and updated)
• Blogging (recommended)
• FB Advertising (recommended)

23. ANALYSIS &
FINDINGS

24. 1a. Facebook Page
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 102 Brand Relevant
Posts
 72 Follower Likes
 Custom Theme
 ABLW Brand
Recognition

25. 1b. Facebook Page - Likes
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 23 new Likes within
7 days (360%+)
 30 post clicks
 162% reach
increase

26. 1c. Facebook Page – Fan Location
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 Most of your fans are
from the Greater
Milwaukee area.
 More than 2/3 of your
fans are Women.
 City of Milwaukee has
the most Fans of all of
your likes.
 Great place to start
and grow – REAL Fans
from your local market.

27. 1d. Facebook - Strategic Partners
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 Found over 20 possible
Strategic local partners
for FB advertising
 Made outreach efforts
to these businesses
 Businesses did not
respond as expected.
 We can still benefit a
lot from being strategic
content marketing
partners with those
businesses.

28. 1e. Facebook Page – PROMOTION #1
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 Promotion Ad #1
had 8x - 10x the
REACH of other
posts!
 Promotion Ad #1
had the most User
ENGAGEMENT of
all of your fans.

29. 1f. Facebook Page – PROMOTION #1
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 FB Ad was
integrated to work
with Website and
Email Marketing.
 FB Ad was themed
custom to ABLW’s
Brand Message
 Ad said “relevant
and up to date”.
Message that ABLW
hasn’t gotten behind
on technology.

30. 1g. Facebook Page – PROMOTION #1
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 ENGAGEMENT from
Fan Sharing
Promotion Ad #1.
 Fan also became
new fan that week.
 Fan liked and shared
several posts, and
stayed ENGAGED.

31. 1h. Facebook Page – PROMOTION #1
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 Promotion received
engagement from
multiple fans.
 Fans were happy
with promotion
offer.

32. 2a. Email Promotion – Mailing 1
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 MAILING 1 - THURSDAY
 Of 143 mail recipients,
47 opened and 10
clicked through.
 25 Emails were not
longer in service.
 4 Unsubscribed.
 39.8% Open rate.
 8.5% Click rate (people
that went to your FB
page from this
marketing).

33. 2b. Email Promotion – Mailing 1
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 Peak performance
time was 8:00 PM
and 7:00 AM.

34. 2c. Email Promotion – Mailing 2
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 MAILING 2 - FRIDAY
 Of 118 mail recipients,
30 opened and 7
clicked through.
 4 Emails were not
longer in service.
 3 Unsubscribed.
 26.3% Open rate.
 6.1% Click rate (people
that went to your FB
page from this
marketing).

35. 2d. Email Promotion – Mailing 2
STRATEGIC INITIATIVE
 DIGITAL ASSET
DEVELOPMENT
 INTEGRATED
OUTREACH
 MEASURING
RESULTS
 ANALYZING DATA
FINDINGS
 Peak performance
time was 8PM.

36. RECOMMENDATIONS

37. Other Marketing Initiatives Worth Investing In
• Mail Chimp Email Marketing
(relevant and updated)
• *Blog (recommended)
• FB Advertising (recommended)
• *E-books
• *Online Pamphlets
• *Promos and Coupons
• *Smart Survey Forms for Customers and Fans
• Integrated Store Front (Online and Retail Store now
connected)
• Interconnected Online and Offline Ad Opportunities Synergy
(psychology says buyer buys at 5th to 7th view of brand)
• Register on Local Web traffic sites like Yelp.com
– Boost Local Ratings and Integrate into Marketing Plan and
Incentives

38. Comments or Questions?
If so, please E-mail or Call.
Thank You!
Aaron Vargas
contact@AaronAlexVargas.com
646.224.6963 (direct)