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Google Search Network
Building Successful Advertising Campaign
Google Adwords
1.) Log into Your Google AdWords Account
Login Here: www.google.com/adwords/
Google Adwords
Campaign Setup
Start a New Campaign
Click on the "+Campaign" Button.
Campaign Setup
Choose “Search Network Only”
Campaign Setup
Enter Campaign Name & Choose All Features
Campaign Setting
Adgroup Setup
Ad Creation
Add Keywords
Click on "Save Ad Group"
Account Structure
Ad Extensions
• Sitelink Extension: The sitelinks ad extension shows links to specific
pages of your website under your ad text.
• Location Extension: Help people nearby find your nearest storefront or
give you a call.
Ad Extensions
• Call Extension: Let people click a button to give you a phone call.
Desktop Preview
Mobile Preview
Ad Extensions
• App Extension: Show a link below your ad text that sends people to the
app store or begins downloading your app.
• Review Extension: Showcase positive, third-party reviews from reputable
sources.
Ad Extensions
• Callout Extension: Add descriptive text to your ad to help people learn
more about what you have to offer.
• Structured Snippet Extension: Structured snippets allow your ads to
highlight specific aspects of your products and services.
Ad Extensions
• Price Extension: The new text ad extension shows pricing information
about products and services
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Google search network ppt