The document discusses getting hold of stakeholders in project management. It defines stakeholders as any person or group interested in or impacted by a proposed change. Stakeholder management is about building commitment to the project from those affected and addressing resistance. It is important because stakeholders can influence a project's success or failure. The document recommends identifying, analyzing, and monitoring stakeholders to build support and deal with issues. It also discusses communicating with stakeholders and analyzing their power, impact, and willingness to support a project.
Seven steps to project management with a human face part 4 get hold of the stakeholders
1. Project management with a human
face
Part 4: Get hold of the stakeholders
Aaro Ollikainen, Claro Leaders Oy
1 27.4.2012
2. The seven steps to project
management with a human face
Create a shared dream with a
deadline
Find the correct leadership touch
Get the right people
Don’t inform, communicate
Encourage passion
Celebrate the conflicts
Get hold of the stakeholders
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4. What is Stakeholder Management?
Stakeholder Management is the process of ensuring that key stakeholders
support the change (or, at worst, do not undermine it), so that it is implemented
successfully and the business benefits are realised according to plan.
A stakeholder is defined as any person or group that is interested in or
impacted by the proposed change, i.e. it is not confined to executive roles.
Stakeholder management is the active engagement with, and management of all
key people and parts of the business who have a vested interest in the outcome
of the project.
5. What is Stakeholder Management?
Stakeholder Management is about:
building and sustaining the necessary levels of commitment to the project
with those who are affected by the project and those who can impact its
success;
identifying and addressing resistance to clear the way for the project being
implemented.
For maximum effectiveness, Stakeholder Management needs to be done as part
of a pre-defined approach, within an agreed framework, that clearly defines:
a process that enables stakeholder identification, analysis and on-going
monitoring to drive the actions required to build appropriate levels of
support and deal with any issues;
key messages/communication content for stakeholders around business
rationale,
stakeholder management roles and responsibilities.
6. Why is it important?
Stakeholder Management is important to the project, as there will often be many
interested and impacted parties (stakeholders).
These stakeholders will encompass a variety of understandings, expectations and
commitment levels to the project. They are in a position to influence the success, or
otherwise, of the project and for that reason it is vital to understand the following:
• their reaction to the change
• their role within the project
• their current and future desired commitment levels
• their power and influence, and
• who influences them
9. Can we use
this to Is this project
impress the my tckert to the
board? management
team?
Will we get
How will this better service?
project
influence
competition?
What can I learn Will they listen
here? to me?
Is my own
project still a
priority?
What the heck
are MY people
What will be my doing in that
role? project?
How do we
know if they Do I fit in?
compromise
their
compliahnce?
What could we
Oh God, again
Figure 10.1 Network of stakeholders 9 extra work?
sell to them this
time?
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(Gray & Larson, 2006, p314)
10. Stakeholder analysis
High
Average
Power / impact
on project
success
Low
1 2 3 4 5 6 7 8 9
Low: “doubting Thomas” Average: can be convinced High: “Sponsor”’
Willingness to support the project
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11. Communication with the
stakeholders
Increases in importance. The PM is a ”netweawer”
Results from a paradigm shift in change thinking: a
significant change may not be a crisis, but can also be
a key to success
Typically different personnel groups have a different
viewpoint of change and must be treated differently.
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