An Event Apart Boston, MA June 23, 2009 Findability 3 simple goals
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The document summarizes a presentation on findability given by Aaron Wall at An Event Apart in Boston on June 23, 2009. The presentation covered 3 simple goals for findability: finding your site, finding things within your site, and rediscovering your site. It discussed using semantic markup, accessibility, progressive enhancement, and microformats to improve findability. It provided tips for keyword placement, research, finding competitors, case studies, and checking rankings to build findable websites.
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An Event Apart Boston, MA June 23, 2009 Findability 3 simple goals
- 1. An Event Apart Boston, MA June 23, 2009
- 2. slideshare.net/aarron delicious.com/tag/ findabilitybliss
- 3. @aarron
- 5. Findability
- 9. find stuff in your site
- 11. Beyond SEO
- 13. Findability is not ...
- 19. great content + web standards =
- 20. great content + web standards = findability bliss
- 21. The Standards Connection Semantic Markup: machine readable Accessibility: legible to search engines Progressively Enhance: remove barriers Microformats: re-discoverable
- 22. Semantic Message
- 24. “Aboutness”
- 27. <title>
- 29. <h1>
- 31. <h2> & friends
- 33. <strong> & <em>
- 35. <a ...>here</a>
- 37. title=“here”
- 39. alt=“here”
- 40. More Keyword Placement Your URL Logo file name Naturally in your content (<= 7%)
- 41. Keyword Research
- 42. WWMD, bitches?
- 44. &
- 46. delicious.com
- 49. The Case Study
- 60. OpenSearch.org
- 61. OpenSearch.org
- 66. Bad Karma?
- 68. apple.com
- 71. Portable Content is Re-discoverable
- 81. Do search engines recognize microformats?
- 88. Ranks.nl
- 89. Ranks.nl
- 92. Will I get a ranking boost from validating?
- 93. Findable Websites Are Successful Websites
- 95. Your Clients Demand It
- 100. slideshare.net/aarron delicious.com/tag/ findabilitybliss