E Recruitment's the next generation hiring partner

2. About social media
E-recruitment
Impact of social media on hiring
Key sites & their usage
Brand enhancement
Headhunting on social media

3. Social media is the social interaction among people in which they create, share or exchange information
and ideas in virtual communities and networks over internet.

4. The words E-Recruitment and Online Recruitment are often used interchangeably to describe
the very same thing. Websites attract large national and international audiences. Online
recruitment helps recruiters attract, short-list, filter, test and recruit job seeker applicants
with a minimal amount of administration as well as cost.
Utilized correctly, e-recruitment can be used to for the entire recruitment process, from
advertising job vacancies, to receiving candidate applications, to interviewing and even
background verification. Even human resource and line managers can create their own
talent pool of potential recruits.

5. Employers are able to reach candidates easily and at a lower cost because, unlike agencies, job boards
or referrals, recruiting with social media is totally free.
Employers are able to engage with their target audience and easily identify whether the candidates are a
good cultural fit for the company or not.
It has become easier spreading the information about a company, making more people aware of its job
opportunities and getting employers in front of candidates whom they may never find through
traditional hiring methods.
Because there is less spam, employers will get a better and higher response rate when using social
networks to communicate with potential candidates.
Its easier to reach referrals and they have the highest chances to result in a mutual fit.
Passive candidates can be reached easily as they rarely visit job boards. Hence, social media becomes
the only way to reach and engage with them.
With social media platforms like LinkedIn, job seekers can be specifically targeted and chosen from
followers, connections or supporters of the brand.

6. Linkedin
Facebook
Twitter

7. About Linkedin - It is a business-oriented social networking service. Founded in December 2002 and
launched on May 5, 2003,it is mainly used for professional networking. In 2006, LinkedIn increased to
20 million viewers.As of June 2013, LinkedIn reports more than 259 million acquired users in more than
200 countries and territories
Usage :
Stay in touch with former, valued, trusted colleagues for potential future employment
Actively search for candidates among LinkedIn members by searching on keywords
Develop a complete, keyword-rich profile for your company on LinkedIn
Search for employees based on references from recommenders youtrust
Can ask your current employees to activate their networks to reach out to potential passive
candidates for jobs
Can join groups at LinkedIn
For a fee, can post jobs on LinkedIn and recruit and hire candidates
Can create presence by branding and have people follow, which helps the potential
candidate follow the brand themselves
GROWTH : Nearly all (93%) of recruiters are
using LinkedIn to discover talent.This is up
from 87% in 2011 and 78% in 2010.
Furthermore, 89% of recruiters have hired
through LinkedIn

8. About Facebook - Facebook is an online social networking service headquartered in California.
Facebook was founded on February 4, 2004. It’s a virtual platform, where users can create a
personal profile, add other users as friends, exchange messages, post status updates and
photos, and receive notifications when others update their profiles. Additionally, users can join
common-interest user groups, organized by workplace, school or college, or other
characteristics, and categorize their friends into lists such as "People From Work" or "Close
Friends". Facebook had over one billion active users as of September 2012
Usage :
Create brand page and have people/connections like them to create presence
Send messages about job openings to fans of the company fan page
Post job openings on the fan page as well as groups
GROWTH : from 55% in 2011 and
2010, to 66% today. One in every four
recruiters has successfully found a
candidate on Facebook

9. Twitter is an online social networking and microblogging service that enables users to send and
read short 140-character text messages, called "tweets". Registered users can read and post
tweets, but unregistered users can only read them
Usage :
Can be used toTweet Jobs messages
Share News and Events to ExposeYour Culture
Leverage Video
At its peak, within the past three years,Twitter
grew internationally by more than 140%.
However, as of Q4 2013, that growth is just
under 40%, despite reaching 241 million
monthly active users.

10. Social media is essential for business these days. It makes branding easier, by giving
more and more opportunity to get your name – or your product – out there in front
of as many eyes as possible. But it’s only worth taking the time to use social media if
you do it the right way.
Branding on social media isn’t just about setting up your accounts and getting a
design across each one. Every single post you make, every single reply you post,
every single piece of content you share is building your brand.Your social media
personality should be a reflection of your business personality, and that should stay
consistent from day to day.
Important things for successful branding:
Own the real estate -Think of your social media profiles like virtual shop fronts. Make sure that
you've locked down your virtual address long before you’re even thinking of putting something
there.Your profile names and URLs should be close to (or exactly match) your businesses name.
Be consistent -You want each of your social profiles to be unmistakably you, aligning with your
values, core message and brand voice. If you're a fun brand, create fun content.
Know the rules of each platform - Both visually and textually, there are different rules for each
social platform. For example, Facebook and Google+ have different banner size and text
limitations. So while your aim is for consistency, make the most out of every social profile rather
than finding the lowest common denominator.
Be relevant - Social media is about interaction and discussion. It's about what's happening right
now, so you need to ensure that your branding is relevant. For example, if you're about to launch
a new product, don't just post about it. Include it on your banner graphics so when new potential
fans visits, they know they’re in the right place

12. 1. Recruiters perform straightforward keyword searching.All it takes is using LinkedIn'sAdvanced People
Search function to find people within a certain geographic radius who possess therequired skills,
education or experiences
2. Recruiters join industry and skill-based LinkedIn Groups, and carefully follow their Discussions.This
tactic is required to observe quietly what leaders are talking about and who else contributes to the
discussion.This way one can see easily, who really has the combination of knowledge and the
communications skills that everyone claims to possess
3. Recruiters follow thought leaders and key influencers.A significant part of a headhunter's value is to
know "who's who" in his or her specialty field. Beyond that, headhunters need to know who makes up
the first-tier followers. This is a way to stay up to date with large base of contacts, to understand and
follow the real leaders by analyzing who is following whom on LinkedIn.
4. Recruiters follow their connections' LinkedIn behavior. Part of the art of recruiting is understanding
the timing of what is going on in people's lives, and the signals that they give off which demonstrate that
they are “recruitable.“

13. HAPPY HUNTING