The minimum level of a stimulus, below which there is no effect; the minimum amount below which something either does not exist or is so faint as to seem not to exist.
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Absolute Threshold.
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2. The minimum level of a stimulus, below
which there is no effect; the minimum
amount below which something either does
not exist or is so faint as to seem not to exist.
7. Position: If the ad is positioned in the right
place then there is a higher probability that
a consumer’s sensory system will encounter
the stimuli.
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