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Aastha Chopra
•Domino's Pizza Inc. is an American pizza restaurant chain. The corporation is
headquartered in Michigan, United States.
•Founded in the United States in 1960, Domino's is in 82 countries, making it the
second-largest franchised pizza chain.
•Domino’s Pizza was incorporated on 26 March 1995 as Domino's Pizza India
Private Ltd and opened India's first Domino's Pizza outlet in 1996.
•Jubilant Food Works Limited is an Indian company based in Noida, Uttar
Pradesh which holds the master franchise for Domino's Pizza in India, Nepal, Sri
Lanka and Bangladesh. The company is a part of the Jubilant Bhartia Group.
“The Joy of Pizza is bread, sauce, and cheese
works fundamentally everywhere in world. And
its easy to change the toppings on the pizza
market to market.”
“It’s sea food and fish in Asia but it’s curry in
India which was very difficult for domino’s to
change consumer mind in India.”
30 mins Door step delivery otherwise free.
Wide variety of pizza’s to choose.
Buy one get one free pizza’s on Friday.
Reminding customer’s through messages on Friday for offers.
Navratra’s special Pizza’s .
Launching taco’s in the form of pizza sandwich for Indians. (Roti)
Launching Chocolate pizza for sweet tooth of Indians.
 Launching cheese burst pizza in regular size for pocket friendly
customer’s.
Marketing strategies of domino s
Marketing strategies of domino s

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Marketing strategies of domino s

  • 2. •Domino's Pizza Inc. is an American pizza restaurant chain. The corporation is headquartered in Michigan, United States. •Founded in the United States in 1960, Domino's is in 82 countries, making it the second-largest franchised pizza chain. •Domino’s Pizza was incorporated on 26 March 1995 as Domino's Pizza India Private Ltd and opened India's first Domino's Pizza outlet in 1996. •Jubilant Food Works Limited is an Indian company based in Noida, Uttar Pradesh which holds the master franchise for Domino's Pizza in India, Nepal, Sri Lanka and Bangladesh. The company is a part of the Jubilant Bhartia Group.
  • 3. “The Joy of Pizza is bread, sauce, and cheese works fundamentally everywhere in world. And its easy to change the toppings on the pizza market to market.” “It’s sea food and fish in Asia but it’s curry in India which was very difficult for domino’s to change consumer mind in India.”
  • 4. 30 mins Door step delivery otherwise free. Wide variety of pizza’s to choose. Buy one get one free pizza’s on Friday. Reminding customer’s through messages on Friday for offers.
  • 5. Navratra’s special Pizza’s . Launching taco’s in the form of pizza sandwich for Indians. (Roti) Launching Chocolate pizza for sweet tooth of Indians.  Launching cheese burst pizza in regular size for pocket friendly customer’s.