Example of 90 inventory projection to launch a new brand.

1. 90 Day PiPeline
Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts
Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch
Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch
Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch
On-Sale
MARKET NAME: Republic Beverage-North TX
open order
Cases
Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7
Retail Accounts HT/MT: 165 70% 40% 70% 0.5
Retail Accounts LTM/LT: 425 40% 30% 60% 0.5
On-Premise Accounts A-Accts 50
On-Premise Accounts B-Accts 200 % of Shelf % of Display % of On-Prem TOTAL
Execution Execution Execution NEED
HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 4 5 116 264 18 397
397
TOTAL HT/MT
LTM/LT & B ACCOUNT MODEL
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 0 1 170 0 60 230
230
TOTAL LTM/LT
TOTAL 90 DAY PIPELINE ORDER 627

2. 90 Day PiPeline
Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts
Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch
Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch
Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch
On-Sale
MARKET NAME: Republic Beverage-Houston TX
open order
Cases
Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7
Retail Accounts HT/MT: 150 70% 40% 70% 0.5
Retail Accounts LTM/LT: 475 40% 30% 60% 0.5
On-Premise Accounts A-Accts 50
On-Premise Accounts B-Accts 150 % of Shelf % of Display % of On-Prem TOTAL
Execution Execution Execution NEED
HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 4 5 105 240 18 363
363
TOTAL HT/MT
LTM/LT & B ACCOUNT MODEL
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 0 1 190 0 45 235
235
TOTAL LTM/LT
TOTAL 90 DAY PIPELINE ORDER 598

3. 90 Day PiPeline
Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts
Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch
Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch
Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch
On-Sale
MARKET NAME: Republic Beverage-South TX
open order
Cases
Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7
Retail Accounts HT/MT: 125 70% 40% 70% 0.5
Retail Accounts LTM/LT: 400 40% 30% 60% 0.5
On-Premise Accounts A-Accts 40
On-Premise Accounts B-Accts 180 % of Shelf % of Display % of On-Prem TOTAL
Execution Execution Execution NEED
HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 4 5 88 200 14 302
302
TOTAL HT/MT
LTM/LT & B ACCOUNT MODEL
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 0 1 160 0 54 214
214
TOTAL LTM/LT
TOTAL 90 DAY PIPELINE ORDER 516

4. 90 Day PiPeline
Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts
Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch
Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch
Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch
On-Sale
MARKET NAME: Republic Beverage-West TX
open order
Cases
Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7
Retail Accounts HT/MT: 5 70% 40% 70% 0.5
Retail Accounts LTM/LT: 25 40% 30% 60% 0.5
On-Premise Accounts A-Accts 4
On-Premise Accounts B-Accts 60 % of Shelf % of Display % of On-Prem TOTAL
Execution Execution Execution NEED
HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 4 5 4 8 1 13
13
TOTAL HT/MT
LTM/LT & B ACCOUNT MODEL
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 0 1 10 0 18 28
28
TOTAL LTM/LT
TOTAL 90 DAY PIPELINE ORDER 41

5. 90 Day PiPeline
Step 1 & 2: Fill in Total Accounts by account class: HT/MT, LTM/LT, A-Accts, B-Accts
Step 3 & 4: Fill in % of shelf execution for HT/MT & LTM/LT 90 day launch
Step 5 & 6: Fill in % of display execution for HT/MT & LTM/LT 90 day launch
Step 7: Fill in % of On-Premise execution for A & B accounts 90 day launch
On-Sale
MARKET NAME: Republic Beverage-TOTAL TX
open order
Cases
Step 1 & 2 Step 3 & 4 Step 5 & 6 Step 7
Retail Accounts HT/MT: 445 70% 40% 70% 0.5
Retail Accounts LTM/LT: 1325 40% 30% 60% 0.5
On-Premise Accounts A-Accts 144
On-Premise Accounts B-Accts 590 % of Shelf % of Display % of On-Prem TOTAL
Execution Execution Execution NEED
HT/MT & A ACCOUNT MODEL SHELF DISPLAY TOTAL OFF-PREM OFF PREM ON-PREM
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 4 5 312 712 50 1,074
1,074
TOTAL HT/MT
LTM/LT & B ACCOUNT MODEL
Colores del Sol 750 ml
Malbec (2008 Vintage) 1 0 1 530 0 177 707
707
TOTAL LTM/LT
TOTAL 90 DAY PIPELINE ORDER 1,781