1. AAUP Electronic Marketing Workshop
June 20, 2013
Laura Sell
Publicity and Marketing Manager
Duke University Press
Using Social Media to Drive Sales
and Build a Brand

2. Duke University Press Spring Sale
April 15-May 15, 2013

3. • Our first online 50% off
sale launched at 12:01
a.m. April 15, 2013.
• We posted to our blog and
Twitter immediately.

5. We also posted to
Tumblr and
Google +

9. Our fans begin to
retweet, often
quite humorously.

14. Reading Lists
• 26 Reading Lists created by staff or authors
• 30 Reading Lists created by customers
• (124 Reading Lists had been created in total before the
sale, over a 3 year period)
• Reading Lists were among the top 5 item detail pages on
our site 15 days of the sale.

15. Keeping things fresh, we
engaged our followers in
a little game.

17. Help from authors
and a co-publisher

24. Using Twitter for
customer service

28. Top Referring Sites During the Sale
• 1. Facebook
• 2. Twitter
• 3. Wikipedia

31. Duke University Press
http://dukeupress.typepad.com/
https://www.facebook.com/DukeUniversityPress
https://twitter.com/DUKEpress
http://dukeupress.tumblr.com/
http://pinterest.com/dukepress/
http://www.youtube.com/user/DukeUPressPublicity
Duke University Press

32. Questions?
Laura Sell
Publicity and Advertising Manager
lsell@dukeupress.edu
@LauraSell
http://www.facebook.com/laura.sell
Questions?