4. Introduction(s)
The Brewery Story
University Press Research Facts
SWOT Mastermind Discussion – participatory
› Strengths
› Weaknesses
› Opportunities
› Threats
Next Steps Post Conference
Discussion Summary & Challenge
Agenda
4
5. 2015 Backlists $/Front lists $ = 1.94x
2015 e-Book Backlist $ / Front list $ = 3.8x
Average Unit Sales per Title < 500
University Press Research Facts
2015 – 2012 Revenue (from AAUP)
95
100
105
110
115
120
2011 2012 2013 2014 2015
Average # Titles Published
Avg Titles Published
5
6. Editorial Expense as % Sales = increasing
Salaries + Wages + Benefits = increasing
Sales and Marketing Methods $ Spend
1. Sales Commissions = flat
2. Travel & Entertainment = flat
3. Catalogs & Trade Adv. = flat to slight decline
4. Coop Advertising = increasing
5. Direct Mail = decreasing
6. Consumer Advertising = flat
7. Publicity = flat
8. Exhibits = flat (high $)
9. E-Marketing = increasing (low $)
10. Other Promotions = slight increase
Marketing Compensation $/ Marketing Spend $ = 1.2 x
University Press Research Facts
2015 – 2012 Expenses from AAUP
6
7. University Press Research Facts
Inside the Information Industry (NAICS)
$0
$20,000
$40,000
$60,000
$80,000
$100,000
Book Publishers Periodical
Publishers
Exclusive Internet
Publishers
Revenue (in millions, 2012)
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
1997 2002 2007 2012
Book
Publishing
Information
Revenue Trends (in Millions) by Year
• Revenue in Information is growing 4.5 times as fast as Book Publishing
• Recordings = flat growth
• Telecommunications = slow growth
• Broadcasting, Data Processing, and Data Hosting = fast growth
• Other Information Services = exponential growth
7
8. Introduction(s)
The Brewery Story
University Press Research Facts
SWOT Mastermind Discussion – participatory
› Strengths
› Weaknesses
› Opportunities
› Threats
Next Steps Post Conference
Discussion Summary & Challenge
Agenda
8
10. Introduction(s)
The Brewery Story
University Press Research Facts
SWOT Mastermind Discussion – participatory
› Strengths
› Weaknesses
› Opportunities
› Threats
Next Steps Post Conference
Discussion Summary & Challenge
Agenda
10
11. Next Steps
Get SWOT Mastermind Industry Results by emailing
john@pioneerbusinessventures.com with
AAUP16SWOT in the email headline
Get a blank SWOT worksheet by emailing
SWOT@pioneerbusinessventures.com
Complete a SWOT for Your Press while meeting with your
team
Focus on your Strengths and pursue appropriate
Opportunities for your university press
Need feedback, guidance, or an advisory sounding board?
› Email john@pioneerbusinessventures.com
› Schedule a free 30-minute feedback session
• Schedule at https://www.timetrade.com/book/T1HJK
11
12. Introduction(s)
The Brewery Story
University Press Research Facts
SWOT Mastermind Discussion – participatory
› Strengths
› Weaknesses
› Opportunities
› Threats
Next Steps Post Conference
Discussion Summary & Challenge
Agenda
12
13. SWOT Mastermind University Press
Discussion Summary
Challenge your press to innovate
Wrap up
Discussion Summary & Challenge
13
14. John J. McAdam
Pioneer Business Ventures, Inc.
74 Alexauken Creek Road
Lambertville, NJ 08530
(609) 460-4531 Desk
(609) 460-4568 Fax
Business Email: john@pioneerbusinessventures.com
Schedule a free 30-minute feedback session
at https://www.timetrade.com/book/T1HJK
Questions and Answers
14