Amy Barnes

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Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization. I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.

communications strategy digital marketing marketing strategy digital strategy social marketing social media university

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Amy Barnes

Présentations

Barnes Overview

Social Advocacy Strategy

Digital Media Strategy

Digital Launch Strategy

J’aime

Shopper Marketing: 13 Trends for 2013

[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis

The Role of Interactive Media in the Consumer Car Shopping Process

[Report] Guarding the Social Gates: The Imperative for Social Media Risk Management, by Alan Webber

Social Media for Colleges & Universities

LinkedIn Volkswagen Case Study

Social Pulpit: Barack Obama's Social Media Toolkit

Creating Your Organization's Social Media Strategy Map

Mental Modelling For Content Work (Confab London 2013)

Expion jan 2013 jim tobin

6 Models for Measuring Social Media ROI - Ignite Social Media

2012 - Starbucks social insight & business case study

How to create great slides for presentations

Midwest UX '12: Mapping the Experience

Beyond User Research

Brand building in a digital world (Intro to Digital for Grads)

PSFK Future of Retail Report 2012

goviral cannes 2011 - the long idea

Cross-Channel Strategy

Design for Cross-Channel Experiences

What is strategy?

Leaving Flatland: Cross-Channel Customer Experience Design