Personal Information
Entreprise/Lieu de travail
Ypsilanti, Michigan United States
Profession
Director of Cross-Channel Strategy
Secteur d’activité
Advertising / Marketing / PR
À propos
Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization.
I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.
Mots-clés
communications strategy
digital marketing
marketing strategy
digital strategy
social marketing
social media
university
Tout plus
Présentations
(4)J’aime
(22)Shopper Marketing: 13 Trends for 2013
MARS London
•
il y a 11 ans
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
Altimeter, a Prophet Company
•
il y a 11 ans
The Role of Interactive Media in the Consumer Car Shopping Process
Automotive Social Media Marketing Reputation Management
•
il y a 14 ans
[Report] Guarding the Social Gates: The Imperative for Social Media Risk Management, by Alan Webber
Altimeter, a Prophet Company
•
il y a 11 ans
Social Media for Colleges & Universities
Max Connect Marketing
•
il y a 14 ans
LinkedIn Volkswagen Case Study
LinkedIn Europe
•
il y a 11 ans
Social Pulpit: Barack Obama's Social Media Toolkit
Monte Lutz
•
il y a 15 ans
Creating Your Organization's Social Media Strategy Map
Beth Kanter
•
il y a 15 ans
Mental Modelling For Content Work (Confab London 2013)
Daniel Eizans
•
il y a 11 ans
Expion jan 2013 jim tobin
Expion
•
il y a 11 ans
6 Models for Measuring Social Media ROI - Ignite Social Media
Jim Tobin
•
il y a 11 ans
2012 - Starbucks social insight & business case study
Purple Spinnaker
•
il y a 12 ans
How to create great slides for presentations
mikejeffs
•
il y a 11 ans
Midwest UX '12: Mapping the Experience
Chris Risdon
•
il y a 11 ans
Beyond User Research
Louis Rosenfeld
•
il y a 13 ans
Brand building in a digital world (Intro to Digital for Grads)
David Carr
•
il y a 11 ans
PSFK Future of Retail Report 2012
PSFK
•
il y a 11 ans
goviral cannes 2011 - the long idea
Mads Holmen
•
il y a 12 ans
Cross-Channel Strategy
Peter Morville
•
il y a 12 ans
Design for Cross-Channel Experiences
Peter Morville
•
il y a 12 ans
What is strategy?
Dr. Marc Sniukas
•
il y a 14 ans
Leaving Flatland: Cross-Channel Customer Experience Design
Jess McMullin
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Ypsilanti, Michigan United States
Profession
Director of Cross-Channel Strategy
Secteur d’activité
Advertising / Marketing / PR
À propos
Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization.
I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.
Mots-clés
communications strategy
digital marketing
marketing strategy
digital strategy
social marketing
social media
university
Tout plus