For webfriendly.ca DISCLOSURE: I worked at HootSuite Media, Inc. in 2010-2011 (over a year before this presentation). However, all opinions in this slide deck are my own, not paid by HootSuite and presented in the best interests of the audience. HootSuite, uCoz and Techvibes are registered trademarks and are property of the respective companies.

1. HootSuite 101
workshop by Mike Abasov

2. This is the slide where I try
to seem like a big deal so
that you don’t feel like
your time and money are
being wasted

3. What we’ll cover
• What HootSuite is & why it’s so cool
• Dominating Twitter with HootSuite
• Pro vs. Free
• Q&A

4. Before we begin
• The slide deck will be shared
• Follow the steps if you can
• Ask questions at any time
• Thanks for having me

5. Time and money

10. 3 steps to
dominating twitter
with hootsuite

11. http://vimeo.com/43914561

12. Step 1: listening

13. 200 Million+
Tweets Per Day

14. tweets you
ALL Tweets (should) care
about
tweets about
cute cats

18. Questions People talking about People talking about
about startups, in English startups in Vancouver Marketing in Vancouver

19. setting up a new stream

20. setting up a new stream

21. examples

22. Filters are awesome
• keyword → keyword city
• keyword → keyword ?
• keyword → keyword [GEOCODE]
• keyword → keyword -http
• keyword → keyword -RT
https://twitter.com/#!/search-home

23. opportunity!
1. Follow
2. Add to a list
3. Respond

24. Geolocated
search is
magical
It allows you to search
for any tweets within a
specific radius around
your location

25. adding geolocation filtering
click!

26. other listening ideas
Monitor
Twitter
Lists

27. other listening ideas
See all
mentions,
messages,
etc.

28. other listening ideas
Use contacts to follow/unfollow

29. always optimize
• Play around with filters to see what works
& what doesn’t
• Apply the 80/20 rule
• Find the top performing streams & get rid
of the others

30. Step 2: publishing

31. Cross-post
And Schedule

32. So you want to share a
new blog post?
:(
...But the link is too long

33. shortened!
:)
and it Tracks the
number of clicks too

34. Schedule in advance

35. pro only

36. where do you get
content?

37. hootsuite Hootlet

38. app directory

39. RSS FEEDS

40. RSS FEEDS
Enter the feed,
choose networks,
& frequency
Add custom text
Timing is an issue

41. Step 3: measuring

42. HootSuite Analytics
quite useless if you ask me...

43. some cool metrics
• Ow.ly Click Summary — Free
• Sentiment Analysis — Pro
• Keyword Mentions — Pro

44. Sentiment analysis

45. Keyword Mentions

46. Pro Vs. Free

48. The bottom line
Pro is good if you work with clients,
schedule a lot, and/or have more
than five profiles
Free is good if you have few
profiles and don’t report to anyone

49. Questions
and
answers

50. Advanced local search
http://marketingbeforefunding.com/2012/06/25/
advanced-social-listening-using-geolocation/
Netvibes tutorial
http://marketingbeforefunding.com/2012/08/21/
ultimate-listening-dashboard/

51. advanced tips
http://marketingbeforefunding.com/2012/07/17/6-
effective-tips-that-will-forever-change-the-way-you-
use-hootsuite-video/
another one
http://marketingbeforefunding.com/2010/09/03/how-
to-start-engaging-on-twitter-in-seconds/

52. Mike Abasov // helping startups kick ass at marketing
website // marketingbeforefunding.com
twitter // @mike_abasov