The document provides 11 ways for entrepreneurs to leverage Facebook for marketing. It recommends developing a social media strategy including defining goals and objectives. It also suggests optimizing your profile, setting up privacy settings and lists, participating in communities, creating a Facebook page for your business, building a community through engaging posts, using targeted ads, embedding social plugins, creating converting landing tabs, offering fan exclusive content, using Facebook apps to increase engagement, and measuring your efforts. The overall goal is not just being on Facebook but being involved in conversations.

1. Facebook Marketing For
Entrepreneurs
11 Ways Entrepreneurs Can Leverage Facebook
AbbasAlidina.com
@AbbasAlidina
November 9, 2010

2. Developing a Social Media Strategy
Before jumping into Facebook, develop a Business Strategy for Facebook.
Develop
Listen & Define Goals & Tracking &
Messaging Engage
Monitor Objectives Measurement
Strategy
The Goal is not to be on Facebook, but to be
involved in the Conversations

3. Steps to Facebook Mastery
Facebook Mastery is a journey, not a destination.
Research
Learn Experiment
Measure

4. 11 Ways Entrepreneurs Can Leverage
Facebook as a Marketing Tool

5. 1) Optimize Your Profile – You Are The Brand
Info Tab
Profile
Image
Brief
Info
Social CV

6. 2) Setup Privacy Settings & Lists
The “Personal vs. Business” Debate. Based on your personal comfort level.

7. 3) Participate in Facebook Communities
Participate in Facebook Discussions where your Target Market, Clients, Partners “hang out”

8. 4) Setup a Facebook Page for your Business
Create an Official Page for your Business
Facebook Pages are:
• Customizable
• Interactive
• SEO-friendly
• Public
• Searchable

9. 5) Build a Community
Update your Status with Engaging Content to benefit from News Feed Optimization (NFO)
Engage Fans with:
1. Questions
2. Photos
3. Videos
4. Links
5. Promotions
News Feed

10. 6) Hyper-Targeted Ads
1 Define Your Target 2 Display Ads
DO NOT link off-site

11. 7) Embed Social Plugins on your Website
Facebook has opened up access to its Social Graph and provides Social Plugins
Social Graph
• The global mapping of everybody and how they’re
related
• Constantly in flux

12. 8) Implement a Landing Tab that Converts
• #1 Increase Conversions
• Visitors immediately feel like
they are in the right place
• Inviting & Compelling
• Provide an “experience”
http://www.facebook.com/logicks
Source: insidefacebook.com

13. 9) Fan Exclusive Content
Incentivize Your Visitors to Become Fans
http://www.facebook.com/gap
http://www.facebook.com/1800flowers

14. 10) Increase Engagement with Facebook Apps
Facebook Applications yield a high engagement factor (average of over 3 minutes)
Facebook Apps enable a message
to spread quickly and reach a
large number of people.

15. 11) Measure Your Efforts
Measure the size, growth and interaction levels of your community.

16. Thank You
Thank You for Attending
abbas.alidina@logicks.com
@AbbasAlidina
www.facebook.com/logicks
www.linkedin.com/in/AbbasAlidina