Facebook usage continues to soars in the Middle East & North Africa (MENA).

1. Facebook Usage in the
Middle East & North Africa
July 2011
By: Abbas Alidina (@AbbasAlidina)
with Murtaza Amarsi (@Murtaza Amarsi)

2. 1.0 Summary
About Us
The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa
(MENA). The key findings of this report are:
• The MENA region is home to almost a 10th of the world’s Facebook users. Currently, the region
has over 58 Million Facebook users, representing a market penetration of 16.8%.
• Over the last month, more than 2.3 Million people in MENA joined Facebook. This represents a
one-month growth rate of 4.1%.
• While the majority of MENA users browse Facebook in English, more than 10.1 Million users
browse in Arabic, representing 17.3% of the overall MENA Facebook user base.
• Facebook usage in MENA is dominated by Males. 62.9% of users are Males and 35.4% of users
are Females
• More than 37.7 Million Facebook users in MENA are between the ages of 18 and 34.
• 81.8% of the overall MENA Facebook user base is 18 years of age or older.

3. 2.0 Countries
About Us
Usage By Country

4. 2.0 Countries
About Us
2.1 Users and Penetration by Country
Country Population Facebook Users Facebook Penetration
Algeria 36,300,000 2,293,560 6.3%
Bahrain 1,262,000 287,020 22.7%
Djibouti 889,000 58,700 6.6%
Egypt 80,473,000 7,855,820 9.8%
Iraq 31,672,000 860,400 2.7%
Jordan 6,187,000 1,675,780 27.1%
Kuwait 2,737,000 822,640 30.1%
Lebanon 4,228,000 1,201,820 28.4%
Libya 6,191,000 52,860 0.9%
Morocco 32,152,000 3,596,320 11.2%
Oman 2,694,094 285,080 10.6%
Palestine 3,935,249 599,520 15.2%
Qatar 1,696,563 245,580 14.5%
Saudi Arabia 27,136,977 4,034,740 14.9%
Tunisia 10,549,100 2,602,640 24.7%
Turkey 73,722,988 29,459,200 40.0%
United Arab Emirates 4,599,000 2,340,880 50.9%
Yemen 22,492,035 328,380 1.5%
Totals 348,917,006 58,600,940 16.8%
Facebook Market Penetration = (Facebook Users) / (Population)

5. 2.0 Countries
About Us
2.2 Number of Facebook Users by Country
Algeria
Bahrain
Djibouti
Egypt
Iraq
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000
Number of Facebook Users

6. 2.0 Countries
About Us
2.3 Facebook User Distribution by Country
Yemen United Arab Emirates
Bahrain 0.6% 4.0%
Djibouti 0.5%
0.1% Algeria
3.9%
Egypt
13.4%
Iraq
1.5%
Jordan
Kuwait
2.9%
1.4%
Lebanon
2.1%
Libya
0.1%
Morocco
6.1% Turkey
Oman 50.3%
0.5%
Palestine
1.0% Qatar
Saudi Arabia
0.4%
6.9%
Tunisia
4.4%

7. 2.0 Countries
About Us
2.4 Facebook Market Penetration by Country
Algeria
Bahrain
Djibouti
Egypt
Iraq
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Facebook Market Penetration

8. About Us by Country
3.0 Growth
Growth By Country

9. About Us by Country
3.0 Growth
3.1 Facebook Absolute Growth and % Growth by Country (1 Month)
Country 1 Month Growth 1 Month % Growth
Algeria 148,820 6.9%
Bahrain 5,500 2.0%
Djibouti 3,360 6.1%
Egypt 472,740 6.4%
Iraq 71,240 9.0%
Jordan 99,440 6.3%
Kuwait 87,220 11.9%
Lebanon -26,080 -2.1%
Libya 6,980 15.2%
Morocco 120,000 3.5%
Oman 23,920 9.2%
Palestine 14,500 2.5%
Qatar -66,280 -21.3%
Saudi Arabia 194,240 5.1%
Tunisia 89,880 3.6%
Turkey 1,003,380 3.5%
United Arab Emirates 102,999 4.6%
Yemen -31,020 -8.6%
Totals 2,320,839 4.1%

10. About Us by Country
3.0 Growth
3.2 Facebook Growth by Country (1 Month)
Algeria
Bahrain
Djibouti
Egypt
Iraq
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
-200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
1 Month Growth

11. About Us by Country
3.0 Growth
3.3 Facebook % Growth by Country (1 Month)
Algeria
Bahrain
Djibouti
Egypt
Iraq
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen
-25.0% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0%
1 Month % Growth

12. About Us by Gender, Language, Age
4.0 Usage
Usage by
Gender, Language and Age

13. About Us by Gender
4.0 Usage
4.1 Facebook Users by Gender
36,835,800
62.9%
20,769,900
60.7% 35.4%
35.6%
1.7%
3.7%
995,240
Male Female Unspecified

14. About Us by Gender
4.0 Usage
4.2 Facebook Users by Gender – Absolute Growth (1 Month)
1,600,000
1,495,239
1,400,000
1,200,000
1,000,000
851,020
800,000
600,000
400,000
200,000
0
Male Female Unspecified
-25,420
-200,000

15. About Us by Gender
4.0 Usage
4.3 Facebook Users by Gender - % Growth (1 Month)
5.0%
4.2% 4.3%
4.0%
3.0%
2.0%
1.0%
60.7%
0.0%
Male Female Unspecified
35.6%
-1.0%
-2.0% 3.7%
-2.5%
-3.0%

16. About Us by Language
5.0 Usage
5.1 Facebook Users by Language
11,891,880
10,128,560
7,258,680
76,300 134,540 66,080 63,300 11,260 1,820
English French Arabic Russian German Italian Spanish Swedish Hindi

17. About Us by Language
5.0 Usage
5.2 Facebook Users by Language – Absolute Growth (1 Month)
700,000
637,520
600,000
500,000
400,000 384,359
300,000 287,960
200,000
100,000
6,600 8,280 6,700 880 3,720
0
English Arabic French Spanish Russian -160
Hindi German Swedish Italian
-100,000

18. About Us by Language
5.0 Usage
5.3 Facebook Users by Language - % Growth (1 Month)
15.0%
12.2%
11.6%
10.0%
8.5%
6.7%
6.0%
5.2%
5.0% 4.1%
3.3%
0.0%
English Arabic French Spanish Russian Hindi German Swedish Italian
-5.0%
-8.1%
-10.0%

19. About Us by Age
6.0 Usage
6.1 Facebook Users by Age
22,829,080
14,950,460
10,677,300
6,390,720
2,293,780
643,120 816,480
0-17 18-25 26-34 35-44 45-54 55-64 65+

20. About Us by Age
6.0 Usage
6.2 Facebook Users by Age – Absolute Growth (1 Month)
900,000
795,340
800,000
700,000
647,920
600,000
500,000
425,260
400,000
300,000
241,719
200,000
106,580
100,000 76,480
27,540
0
0-17 18-25 26-34 35-44 45-54 55-64 65+

21. About Us by Age
6.0 Usage
6.3 Facebook Users by Age - % Growth (1 Month)
12.0%
10.3%
10.0%
8.0%
6.0%
4.9%
4.5% 4.5%
4.1%
3.9%
4.0% 3.6%
2.0%
0.0%
0-17 18-25 26-34 35-44 45-54 55-64 65+

22. About Us and Assumptions
7.0 Notes
• While there is no standard definition outlining the countries included in the Middle East &
North Africa (MENA), this report is based on the definitions provided by Wikipedia.
• Middle East: http://en.wikipedia.org/wiki/Middle_East
• North Africa: http://en.wikipedia.org/wiki/North_Africa
• Facebook user statistics are obtained directly from Facebook.
• Facebook Statistics: http://www.facebook.com/advertising
• Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not
provide user statistics for these countries.
• All country population estimates are obtained from Wikipedia.
• List of countries by population:
http://en.wikipedia.org/wiki/List_of_countries_by_population
• All population and Facebook user statistics are rounded to the nearest thousand.

23. 8.0 Questions and Comments
About Us
Thanks for reading. Please direct any question, comments or inquiries to:
Abbas Alidina
Founder & Director
Logicks.com
abbas.alidina@logicks.com
www.twitter.com/AbbasAlidina