2. Observed Unmet Need or Desire
There is a need for help creating and organizing
a plan to live a healthy lifestyle with a busy, ever
changing schedule.
Amanda Bentley App Research and Development
3. Ethnographic Research Observation
The group observed during ethnographic
research consisted of males and females
enrolled in college.
Amanda Bentley App Research and Development
12. Take-Away from Interview
• Difficult to “streamline” health routine
• Benefit of downloading one app versus three
or four
• Very few healthy meals students can make
when on campus
• Would be good to know best exercise options
with available time
• Good way to keep on track with goals
Amanda Bentley App Research and Development
13. Further Observations
• A healthy lifestyle is hard to maintain during
college with a busy schedule
• Even with a schedule, other tasks often get in
the way and take the easy way out
• Difficult to start exercise routine with little
time/ little knowledge about fitness levels
• Cooking seems complicated and students
often don’t know healthy, simple recipes
Amanda Bentley App Research and Development
14. Draft Idea for App
A multi-functional calendar app that organizes a
healthy lifestyle for the user by syncing with
their smartphone’s calendar app.
Amanda Bentley App Research and Development
15. Draft Idea for App
The app would provide a healthy meal options
according to food preferences and the time
allotted, as well as meal tracking system.
Amanda Bentley App Research and Development
16. Draft Idea for App
It would also provide the user with exercises
personalized to the user’s schedule and fitness
level.
Amanda Bentley App Research and Development
17. Draft Idea for App
All would be synced to the users main calendar
and fitted according to their schedule as it
changes.
Amanda Bentley App Research and Development
21. Ideas from Ideation Session
• Unmet need:
– Easy way to schedule personalized exercise and
meal plan
• How the app would work:
– Set preferences for exercise and meal options
before the app syncs with schedule and provides
suggestions
• Who the app is for:
– College aged students and young professionals
Amanda Bentley App Research and Development
22. Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of personalization for exercises Example of possible calendar layout
23. Research on Smartphone Apps
BodySpace App: Social fitness app providing a
complete system of workouts, exercise trackers,
and “personal trainers”. Gives nutrition tips, but
does not provide meal options or an area to log
food and exercise.
Amanda Bentley App Research and Development
24. Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of meal options Example of possible meal log
25. Research on Smartphone Apps
TwoGrand App: Food journal that gives ideas for
healthy meals. Does not track exercise.
Amanda Bentley App Research and Development
26. Research on Smartphone Apps
Many smartphone apps exist which give various
options regarding health and fitness, but, For
the most part, apps only focus on one or the
other.
Amanda Bentley App Research and Development
27. Research on Smartphone Apps
No other apps provide personalized options for
exercise and meals according to the user’s
schedule while also allowing for a full log of
both exercise and meals. There are also no apps
that give you extremely personalized recipe
options that can be made within a certain time
frame according to the user’s schedule.
Amanda Bentley App Research and Development
28. Tighter Application Description
A multi-functional calendar app that organizes a
healthy lifestyle for the user by providing
personalized meal and exercise options.
Amanda Bentley App Research and Development
29. Specifications of the App
Home Screen:
• Welcome page
• Options to sync current smartphone calendar
with app
• Options to set preferences for meal choices
• Options to set preferences for fitness
Amanda Bentley App Research and Development
30. Specifications of the App
Sub-Level 1:
• Calendar screen
– Calendar layout with schedule information from user
synced to app
– Scheduled times for exercise depending on synced
schedule
– Scheduled times for meals depending on synced
schedule
– Ability to rearrange suggested meals and exercises
– Ability to check off tasks after each is completed
Amanda Bentley App Research and Development
31. Specifications of the App
Sub-Level 2:
• Meal log screen
– Tracking food all day to see accurate nutrition
information
– Ability to see suggestions for healthier options
– Meals that have been added to calendar previously
will appear in the log for the day with accurate
nutrition information
– Meals can be modified in the app according to
preferences when cooking
Amanda Bentley App Research and Development
35. Name Creation of App
Words collected during ethnographic research:
1. Healthy
2. Lifestyle
3. Organized
4. Calendar
5. Personalized
Amanda Bentley App Research and Development
36. Name Creation of App
Possible name for the app from these words:
1. OrganizedLifestyle
2. HealthyCalendar
3. HealthCal
4. HealthyLife
5. LifestyleCal
6. PersonalizedHealth
Amanda Bentley App Research and Development
37. Name Creation of App
Final name choice:
HealthyLife
Amanda Bentley App Research and Development
