2. Film Posters
• Film posters are used as promotional material
for films so that they can attract a wider
audience and appeal to potential customers.
• Film posters were originally drawing and
illustrations but since the 1990’s photographs
are used or shots from the films.
• Drawings can still be used but they are a
complete different style and some are
animation illustrations.
4. Short Film Poster
This poster has minimal text and uses an image taken from
the short film of the main protagonist as it’s main feature,
the lack of text keeps the focus on the image to attract its
audience. The lack of vibrancy and bright colour gives an
overall eerie look to the image which contrasts to the bright
white text. The blurry background show the camera’s focus
on the main character, this shows the facial expression and
body language of Adrian Grenier which gives a sense of
mystery as to what put him into this position where he is
being hunted. The use of lighting highlights the sweat on
his face and his un-composed nature gives the impression
of fear and danger which attracts potential customers.
5.
6. Feature Film Poster
Brittany Murphy is the main image in this poster, this attracts
a wide audience of her female fans who have seen her in
her typecast roles in chick flicks, but also the pose and the
fact she is on a bed add to her sex appeal which attracts a
male audience. The image itself is much more staged and
glamorous which shows the larger budget that Hollywood
directors and producers are able to work with. Colour and
lighting also feature highly in this poster, The white lighting
in the centre on Brittany Murphy give her an almost angelic
appearance despite her pose which contrasts with the
opposing male characters, that with there positions, body
language and facial expressions show the danger and
action featured in this film and the genre of mysterious
thriller.
7.
8. George Lucas In Love
The image in this poster is an illustration which coincides
with the storyline as it is about George Lucas writing
the storyline of Star wars. The colour scheme is brown
and black which has connotations of retro theme
which may attract a particular audience. The drawings
show the different characters ranging in size according
to importance, the main protagonist is the largest
image at the front centre, the use of the white (looking
like light) shows his status within the short film as a
hero style character, the dark cloak of another
character in the top right corner gives him the look of a
villain. The symbolism in this poster shows who type of
character they are.
9.
10. I’m Here
The autumn colour scheme is warm and gives a
sense of calm that attracts it’s audience as it gives
the impression the short film will be heart-
warming. The image of the robot couple give in to
the concept that it is a romance themed short but
with a unusual difference to the norm that will
intrigue the audience. The tagline, ‘Ordinary is no
place to be’ is simple but effective as it coincides
with the image, it also creates an enigma as it
provides interest into why.
