The document profiles the target audience for a music magazine. It describes them as being predominantly male, aged 16-18 originally but now 16-20. They enjoy rock and indie music, going to concerts and festivals, spending time with friends, and typical hobbies of their age like video games. They have disposable incomes of £20-40 per week which they spend on clothes, music, movies and games. The key aspects they look for in a magazine are new band interviews, articles and stories, with an eye-catching cover. The updated profile is similar but with a higher male percentage and slightly older age range.

1. Evaluation Who would be the audience for your media product?

2. Profile of my original target reader Gender : Male or Female - M:30% F:70% Age :16 - 18 Occupation: College or Work Magazines usually bought : Kerrang, Mojo, Q, Scuzz and NME Things they look for in a magazine : New and Exclusive band interviews, feature articles, new stories and an eye-catching front cover. Usual Hobbies are Music, a mixture but commonly Rock and Indie. Going to gigs or Music Festivals, going out with friends, playing sports and shopping. Likes: Red Bull, Relentless, Doritos, music, films, COD, sports, TV, Computers, Games and sunny weather. Dislikes: cats, rats, cold weather, rain, arrogant people, busy places, sprouts, loud people, having no money and bad TV. Personal Style : whatever feels comfy, rocky student, jeans, hoodies and casual Average disposable Income: £20-£40 per week Usual products bought : Clothes, CD's, Magazines, COD, DVD's, Make-up .

3. New profile Reader Gender : Male or Female - M:70% F:30% Age :16 - 20 Occupation: College , University or Work Magazines usually bought : Kerrang, Mojo, Q, Scuzz and NME Things they look for in a magazine : New and Exclusive band interviews, feature articles, new stories and an eye-catching front cover. Usual Hobbies are Music, a mixture but commonly Rock and Indie. Going to gigs or Music Festivals, going out with friends, playing sports and shopping. Likes: Red Bull, Relentless, Doritos, music, films, COD, sports, TV, Computers, Games and sunny weather. Dislikes: cats, rats, cold weather, rain, arrogant people, busy places, sprouts, loud people, having no money and bad TV. Personal Style : whatever feels comfy, rocky student, jeans, hoodies and casual Average disposable Income: £20-£40 per week Usual products bought : CD's, Magazines, COD, DVD's, cars. My average reader is 17 and predominantly male but some are female, they love to hear what’s new about each band that they like. Loves hanging around with friends and going out, also they like having money because it makes them feel independent They dress in what they feel comfy in, which is usually jeans, trainers, hoodies and t-shirts. Designer labels don't affect them but they do like to have unique logos or slogans on their clothes. They most probably play an instrument, which is how they get their feelings across because they are so engrossed. Music is a big part of their lives and often everything else is affected by it, whether it's going to gigs or buying the latest CD they have to know what's new . The main difference is that the majority of my audience will be male and the age range has increased up to 20 from 18. Also the class will be a mixture because it's not directed at one class but at one social group.