1. EVALUATION QUESTION 2:
How effective is the
combination of your main
product and ancillary tasks.

2. The aim of the project we have completed is to promote our
artists through a variety of 3 products: Music video, Digipac,
and a magazine advert suitable for a ‘pop’ genre magazine,
such as ‘Mizz’ magazine.
In reality, these products would all be produced by the same
record company marketing team and would use similar source
material to give uniform and coherent identity to update and
develop the already established style of the artist.
Therefore, to be effective there has to be similar use of media
language in all 3 products, and they all must carry similar
connotations, something which we have tried to do
throughout our project.

3. CODES OF VISUAL LANGUAGE:
We have tried to carry out the same facial expressions and body language between video,
digipac, and magazine advert so that our work is effective. The facial expression of the artists are
serious and modelesque to convey an attitude throughout all 3 products. The body language of
all 3 products, especially in the digipac and magazine advert, convey sex appeal as the artists are
in a seductive stance/pose. These facial expressions and body language is very common from
Pop artists as they act as role models and teenagers aspire to look like them, and to be as
attractive.

4. CODES OF VISUAL LANGUAGE: The colours used in our Digipacks are extremely
bright, bold and ‘in your face’. The use of yellows,
pinks, purples, all convey happiness and girly aspects,
which relate to the Pop genre. As well as this, the
bright colours would stand out to an audience when
it comes to marketing the Digipack. The light purple
used in the magazine advert adds extra vibrancy
instead of natural colours, which appeals more to the
target audience and would stand out more. Aswell as
this, the use of the main colour being a subtle purple
allows the image of the digipac pdrouct in the right
hand corner stand out more, so the audience’s focus
is on the product that is being promoted to sell.
Although there are lots of bright colours used in the
music video, such as the red curtains, there isn’t as
much notion to colour as in the print texts as it
wasn’t possible to edit the natural colours of the film
footage.

5. CODES OF VISUAL LANGUAGE:
Throughout all 3 products we mainly used close up and mid shots. This was so the main
attraction and focus would be on the artist themselves, whether it was focusing on the
singing or acting.
During our digipac photo shoot, we used a variety of shots. We chose to use long shots for
the centre and back covers so that all three artists would be easily seen, as well as the
costume, (which is important as it is one of the main attractions for the particular target
audience) and location.
For the front cover, we used a mid shot for a closer shot of the artists face. We felt that it
was necessary to use a closer head shot for the front cover so the artists were more
recognisable for the audience to see.
In the music video, we tended to use mostly long shots so that costume and location were
easily noticed and clear to the audience.

6. CODES OF VISUAL LANGUAGE: The font and layout we chose for our print texts were
very funky and fitted the usually ‘pop’ genre
characteristics. We chose to use different lyrics of the
song on the inside cover so both digipac and music
video combined together effectively.
The lighting we used varied
throughout the video as it contained
different times of the day. When the
focus was on the dancing we used as
much lighting as possible to portray
a live performance feeling. However
when shots were taken in the house
and other locations we just used
natural light to make it more
realistic. In our ancillary task we
used as much lighting effect as
possible to make it more visually
interesting and brighter on the eye.

7. CODES OF VISUAL LANGUAGE:
In our main product we used everyday
props like hair spray, brushes and various
other things to create a real life feeling. We
also used a car to make the video more
realistic. We used these props so it would
bring in the attention of our target
audience because these are the things they
would most commonly use everyday.
Our print products didn’t use quite as many
props as our main task because we wanted
the pictures to be simple and only have the
focus on the artist. However, we combined
the clothing in the main product and
ancillary task very well because the clothes
worn in the photo shoot were the clothes
worn in the dance shots in each clip of the
music video. Doing this showed that they
both linked together. The clothes that we
wore the most often in our music video
was the outfit we also wore in the ancillary
task, this showed that it effectively
combined in both tasks.

8. CODES OF VISUAL LANGUAGE:
The camera angles used in our project varied on what was happening in the clip, because
we wanted the main focus to be on the artists themselves most of the angles where
straight on, this was in both the main product and our ancillary task. In our print products,
we cropped a lot of our images so that the background wasn’t really in it. Our aim was to
have the artists in the middle and a slight boarder of the background this was once again
to make the artist the main focus to the target audience. Unfortunatley we wasnt able to
crop our clips when creating our main product due to the technology we were using.
However, this didnt really matter because we then had to be more careful filming that the
shots were what we wanted. Luckily we found an effect tool which gave a black blurred
boarder around some clips if needed. We chose to use this with the dancing clips because
it look a lot more effective.

9. REPRESENTATION/IMAGE
In the music industry, the way in which an artist is represented to their fans is vital to achieve
commercial success. Popular music is very much part of our shared popular culture and is about
a lot more than just music, especially with a youth audience.
Myself, as a fan, I don’t just like artists for their music, I also appreciate the fashion style,
celebrity status, and performance skills of the artist, which is why there are somethings we tried
to connote throughout our 3 products.
Whilst creating our music video and ancillary task our group noticed that it isn’t just the music that is the
main attraction when working in the music industry. We had to put a lot of thought in what visually attracts
the audience, especially when have a youth target audience. Because we had a specific target audience we
had to include specific specialties, such as sex appeal, we did this to keep the audience interested and also
something for them to aspire to.
Fans often relate very closely to the representations of artists, these may influence how they
percieve themselves and others. They may base their choices on their like for an artist such as
how to dress, do their make-up, their attitude, places they go, and certainly their singing and
dancing.
This is why we chose to use a situation/narrative in our music video that could happen in real life to
somebody suitable as our target audience. We thought having a story line of girl going through a breakup
was a good idea because youths could relate to it. We combined our story line of teenagers well throughout
our main product and ancillary task.