A more extensive look at Facebook Pages for businesses who are already utilizing Facebook to market online! **For some reason the latest version of PPT doesn't work well with slideshare -- so bear with the slides!

1. Advanced Facebook for business Presentation by Abbi Siler abbi.siler@gmail.com local2social Sponsors

2. Facebook Terminology ? Profiles vs. Pages Profiles are for people. Pages are for business. Friends vs. Fans Friends are for profiles. Fans are for pages. Wall, Info, News Feed, Insights, Places, & Tags.

3. Why Use Facebook For Business? Statistics: Over 500,000,000 users – worldwide! Over 1.5 million local business have active Pages. People spend over 700 million minutes per month on Facebook. Average user is connected to 80 Community Pages, Groups, and events. 150 million active mobile users. Mobile Facebook users are twice as active than non-mobile users.* *Source: http://www.facebook.com/press/info.php?statistics

4. Facebook Pages: Analysis

6. Facebook Pages: InsightsTrends To Watch Don't just glance at this data! Take a closer look & APPLY! What's Your Demographic? Who's interacting on your page? Males? Females? Both? How old are they? These questions will help you understand how to address your fans/likers. Understanding your demographic helps you decide what content to share. Who's "Liking" Your Page? The demographic of your fans may be different than those who actually interact. This will help you deliver relevant info from your business.

7. Why Insights Matter Making effective decisions based on your page's data.

9. This measures how engaging your posts are during a set period of time. Based on the amount of fans you have, amount of clicks you generate, page views, the amount of 'media consumption' that takes generates on your page, and the amount of likes per post or update.

10. What is Media Consumption?

11. When you post a video, audio clip, or photo album on your page Facebook monitors how many times people click, view and share this content on Facebook.

12. Engage Your Followers:

17. Facebook Decal For Your Store Front! http://blog.blueskyfactory.com/facebook/make-your-own-facebook-sign

18. Let’s Take A Break! Abbi Siler 501-786-3412 abbi.siler@gmail.com www.local2social.com Find Me On: Facebook, Twitter & LinkedIn! facebook.com/local2social twitter.com/abbisiler

20. When you sign onto Facebook, other sites like CNN, Pandora, and more have access to your preferences to provide you a customized experience.

23. Yelp: Music Venues & Restaurants you ‘Like’ on Facebook—gives you latest specials, news, or concerts—also provides local suggestions based on your ‘likes’Web Developers can apply the Open Graph to sites with ease and simplicity.

25. The Like Button can be added to any website, simple as 1-2-3!

26. Along with the Social API—Any website can be open with Facebook!

27. Benefits: - Brand Awareness - Content Sharing - Product Reviews - Specials/Offers (more accessible) - Personal Interaction - Social Referrals

29. Use your keywords: If you are are talking about services or events in your community, type the name of your town & city!

30. Facebook uses keywords: Jonesboro, Arkansas and creates a central hub that collects any status, event or news article submitted on Facebook about ‘Jonesboro, Arkansas.’

31. Same goes for Business Names: You may have a Community Page created by Facebook about your company—to see search Facebook—they are also created if you list your Company as your employer in your personal profile on Facebook.

32. Let’s Look at local2social

34. Use your Facebook Page to create, share and invite people from your community to your event!

36. Warning--Whatever You Do: DON'T BE A SPAMMER! On ANY Social Media Outlet, DO NOT just push content from your website. Think of Social Media as a conversation: listen, respond when spoken to, and share interesting details. If there is someone you want to talk to online, then introduce yourself!

37. Thanks For Coming! For More Helpful Tips On Social Media: www.local2social.com Like local2social On Facebook! Follow Abbi On Twitter: abbisiler Read Our Blog: www.asbtdc-asu.com Like Us On Facebook! Follow Us On Twitter: asbtdc_asu Special Thanks To Our Jonesboro Sponsors!