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Similaire à Amey mahant's presentation
Similaire à Amey mahant's presentation (20)
Amey mahant's presentation
- 1. E-zines: Marking a shift
from Print to Digital
16th March 2012
Presented by: Amey Mahant
Confidential | Copyright © Larsen & Toubro Infotech Ltd.
- 2. Agenda
1 4
The Bigger
Questions?
Picture
3
E-zines @ L&T
Infotech
2
2
Why is the
Shift from
Print to Digital
happening?
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 2
- 3. 1
The Bigger Picture
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 3
- 4. How many of you own a Smartphone?
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 4
- 6. 2
Why is the Shift from
Print to Digital
happening?
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 6
- 10. Key Benefits to
Companies
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 10
- 15. The Shift empowers the creators and readers
to define a new world of publishing
“We think of the shift as the next step of publishing, but that is not what the shift is about at all. The
shift is the next step of the creating and reading. It is something that is happening on a different time
line. And it has an incredibly disruptive effect on the old publishing world of print.
The shift is not about the format. It is a shift in power back to the creators and the readers, who are
defining a new world of publishing.”
- Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of the
book “The Shift, from print to digital...and beyond”
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 15
- 16. US Magazine Readership – print vs digital vs
multi-channel
Readers which
Publishing Group
Print-only Digital-only Print & Digital access
(ranked by total number
Readers Readers Readers magazines
of readers)
digitally
Time Inc. 55% 15% 30% 45%
Hearst Magazines 65% 11% 24% 35%
Meredith Corporation 79% 7% 14% 21%
Conde Nast 67% 13% 20% 33%
Reader’s Digest Assoc. 85% 6% 9% 15%
Rodale 71% 14% 15% 29%
American Media Inc. 77% 9% 14% 23%
Bonnier Corporation 78% 9% 13% 22%
Wenner Media 55% 27% 18% 45%
Source Interlink 69% 15% 16% 31%
Future US 62% 13% 25% 38%
Bauer Publishing 87% 7% 6% 13%
Average 71% 12% 17% 32%
Source: American Magazine Study
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 16
- 17. 3
E-zines @ L&T Infotech
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 17
- 18. L&T Infotech - Ezines
Launched in 2003
VOICE Quarterly newsletter with a lot of Infotainment for
employees
VOICE Express Launched in 2008 as an offshoot of VOICE
Covers the urgent communications for employees
VOICE Letter This too was lauched in 2008 with VOICE
This caters to the Important but older news items
BEACON Launched in 2010
This is a newsletter targeted to Analysts
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 18
- 19. First edition of Voice - an executable file
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 19
- 20. VOICE – into a new format
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 20
- 21. VOICE – change in the design aspect
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 21
- 22. Latest issue of VOICE – Focused on reader
experience
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 22
- 23. VOICE Express – focuses on the breaking news
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 23
- 24. VOICE Letter ensures that none of the important
news items are left out
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 24
- 26. Thank You
Our Business Knowledge,
Your Winning Edge.
Confidential | Copyright © Larsen & Toubro Infotech Ltd.
