Fore Cis Crm

Customer Relationship Management Shaik Abdul Zaheer FMG-16, Sec-A Roll No. 71038

Acknowledgement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline of the presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],I D I P Identify your customer Differentiate Interact Personalize

Introduction into the world of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages & Disadvantages of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case I – Cortech Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case 2 – Shulas Steak Houses ,[object Object],[object Object],[object Object],[object Object]

Case 3 – Performance Cruising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is to be understood before implementing CRM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is to be understood before implementing CRM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to implement CRM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can consultants help? ,[object Object],[object Object],[object Object]

Common mistakes while implementing CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Have a data quality strategy. Devote one-half of the total timeline of the CRM project to data elements. Formulate CRM strategies at the enterprise level. Appoint a senior manager to be responsible for cross-departmental CRM Establish cross-discipline teams early in the process, requiring the IS organization and business users to work together. Ensure that both sides sign off on all steps of the CRM process Establish a high-level CRM plan that addresses issues of tactics, processes, skill sets and technology, and publicize it enterprise wide so everyone knows how the enterprise is transforming itself Involve employees and customers throughout the CRM process to ensure that their interests are represented in the project Use CRM as a springboard to examine all customer-related processes, to remove those that are not needed, and to rework those that are impacted by technology Educate employees on the CRM initiative and train them on CRM tools and technology to enable them to communicate with customers more effectively

Recent trends in CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software used in CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learning’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relationship Management Shaik Abdul Zaheer FMG-16, Sec-A Roll No. 71038 Thank You

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