The document outlines WebTrends' partner program for their analytics on demand solution. The program provides various benefits and levels for partners including standard referral partners, preferred referral partners, and solution provider partners. Partners can earn revenue sharing, access marketing and sales tools, and technical support through the different partnership levels and certification requirements. The goal is to enable a win-win-win partnership between WebTrends, partners, and customers.

1. Solution Provider Partner Program
For WebTrends Analytics On Demand
March, 2009
Presented by Abed Farhan
WebTrends Partner Programs
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

2. Agenda:
Our path for partners: Program overview
•
Benefits for partners and sales teams
•
Basic program structure
•
What do partners get?
•
Next steps
•
Enrolling in the program
•
Contacts
•
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

3. Our path for Web Analytics Partners
Enablement New Partner Program
Best of breed analytics platform
Certification
Fully Automated Partner Portal
Go to Market
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

4. Our Path for Web Analytics Partners
Enablement
Certification
Solutions Partner Certified
Trust & Credibility
Go to Market
Focus
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

5. Our Path for Web Analytics Partners
Enablement
Certification
Go to Market
Open Exchange
Inventive web analytics joint solutions
Expanding market opportunities.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

6. Our Credentials:
Our Mission:
We enable marketers to optimize their • Created the web analytics market 15 years ago
marketing investments by providing
• Countless industry firsts, including hosted solution
solutions that:
• 55 patents granted worldwide, 33 patents pending
create, build, and
• State of the art data centers: never lost a byte
maintain profitable
of customer data
customer relationships.
• Global, dedicated solutions consultants and
support
• “100% of analytics functionality,” - Jupiter Research
• The preferred choice for top analytics consultants
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

7. Best of Breed
Partnership Approach
Solutions
Demand generation Vast expertise across verticals
Customizable, scalable solution
Customer leads
Certifications
Automated systems
Integrated solutions
Global sales teams
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

8. The Bottom line: Win-Win-Win
Sales reps
Relationships
Partners
Industry Expertise
Solutions
WebTrends
Analytics platform
Systems
Marketing power
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

9. “A “A significant, and growing,
majority of marketers - 83% - agree
that they need a more comprehensive
and integrated application suite in
order to increase their effectiveness.”
- Forrester Research
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

10. Open
Exchange
Certification WebTrends
Analytics On
Demand Account
ENGAGEMENT
Targeted
Content
Email Marketing
Effectiveness
Site Navigation
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

11. Open Exchange
Certification WebTrends
Analytics On
Demand Account
Sales reps “finding Access to Technical
solutions” Knowledge Base
Access to WebTrends Partner
Portal
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

12. WebTrends Partner Portal
• Lead routing, management
• Deal registrations, referrals
• Sales tools, including sales, technical and
training documentation
• Co-op funds management
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

13. Certified Solution
Partner Program
Let’s get to know each other better!
•
Certified Engineer
•
Certified Professional
•
Minimum certification requirements
•
Advanced certification requirements
•
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

14. Open Exchange
• Joint Solutions promotions
• Vertical focus
• Core competencies
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

15. On Demand
Account
• Quicker time to value
• Enterprise class Solutions
• Lower total cost of ownership
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

16. Technical
Knowledge Base
Be in the know. Get the support you need
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

17. Program Structure
Standard No revenue Minimums
Referral
No Certification Requirements
5% payout fees
Preferred
Referral
Solution
Provider
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

18. Program Structure
Standard
Referral
No revenue Minimums
Preferred
Referral
Certification Requirements
10-15% payout fees
Solution
Provider Access to marketing and sales tools
Access to Knowledge Base
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

19. Program Structure
Standard
Referral
Preferred
Referral
10-25% discount rates
Solution
Provider
Certification Requirements
Direct relationship with customer
Access to Marketing & Sales tools
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

20. Program Guide
Know your options Select what fits Make Contact
WebTrends Resources
Complete On-Line Execute your distribution
Kick the tires: PRM
Application agreement
Get On Board
Meet your team Signup Use your Resources
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

21. Learn & Go to
Sign Up
Build Work
• Online Application • Welcome kit • Refer Leads
• Sales Agreement • Analytics Solutions • OpenExchange
• PRM • Tools • Close Business
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential

22. Thank you
Abed Farhan
Partner Programs
Abed.farhan@webternds.com
+ 503. 553. 2747
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential