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Introducing Adobe® Technical   Communication Suite
Introducing Adobe® Systems                       Key Statistics
 Worldwide Offices

                                                                     $3Bn
                                                 Adobe FY 2007
                                                 Projected Revenue




                                                                      25
                                                 Years in Business

 Corporate Headquarters – San Jose, California



                                                 Products             80+




                                                                     6,000
                                                 Employees
Adobe revolutionizes how the world
engages with ideas and information
Adobe Creative Suite started the revolution
Today the Revolution continues…
…this time in Technical Communication
Adobe FrameMaker 8
                     Pristine Print, PDF and XML

                     Single-source authoring and
                       multi-channel publishing

                     Unstructured and structured modes

                     WYSIWYG XML for everyone

                     Full DITA support out-of-the-box

                     Dynamic rich media content (3D & Flash)

                     Unicode and Double-byte support
Evolution Timeline
    Q4 2006          Q1 2007   Q2 2007      Q3 2007           Q4 2007




                                             Adobe®
                                          FrameMaker® 8


                                             Technical
                                          Communication
                                         Author and Publish
                                           Documentation
Adobe RoboHelp 7
                   RoboHelp 7 and RoboHelp Server 7 announced on
                     September 25th!

                   Landmark release! the biggest in RoboHelp’s history

                   Now with Unicode and double-byte support

                   Vista and Office 2007 is new in RH7

                   New HTML editor with no “kadov” tags

                   FlashHelp, WebHelp, Adobe PDF, HTML Help,
                     WinHelp, JavaHelp, Oracle Help for Java and XML

                   Help Author’s tool of choice
Evolution Timeline (cont’d)
    Q4 2006            Q1 2007           Q2 2007      Q3 2007           Q4 2007




                       Adobe®                          Adobe®
                     RoboHelp® 6                    FrameMaker® 8


                       Technical                       Technical
                    Communication                   Communication
                 Online Help Systems &             Author and Publish
                   Knowledge Bases                   Documentation




                                           11
Adobe RoboHelp 7: Special Customer Appreciation Upgrade


                Product                                   Description                          Price
                Adobe® RoboHelp® 7
                Upgrade               You own Adobe RoboHelp 6                                 $79
                Upgrade               You own any previous version of Adobe RoboHelp,          $499
                                      RoboHelp Pro, RoboInfo®, RoboHelp Office Pro, RoboHelp
                                      Office Pro for .NET RoboHelp
                Full                                                                           $999
                Adobe® RoboHelp Server® 7 (English Only)
                Upgrade               You own Adobe RoboHelp Server 6                          $160
                Upgrade               You own RoboHelp Pro , RoboHelp Pro for .NET             $999
                                      RoboEngine® Connectivity Pack
                Full                                                                           $1,999
Adobe Captivate 3
                    Engaging software demonstrations,
                      simulations and quizzes

                    No programming or multimedia skills
                     are required

                    Flash Output can playback in 98% of
                      all internet-connected desktops

                    Post-recording Edit suite and
                      Full Motion Recording (FMR) editor

                    Industry leading tool in eLearning
Evolution Timeline (cont’d)
       Q4 2006                  Q1 2007           Q2 2007        Q3 2007             Q4 2007




      Adobe®                    Adobe®                           Adobe®
     Captivate® 2             RoboHelp® 6                     FrameMaker® 8


                                Technical
       eLearning                                                 Technical
                             Communication
 Simulations & scenario                                       Communication
                          Online Help Systems &
     based training                                          Author and Publish
                            Knowledge Bases                    Documentation




                                                                 Adobe®
                                                                Captivate® 3
                                                                  eLearning
                                                            Simulations & scenario
                                                                based training




                                                    14
Design Engineering Challenges
                                Sharing 2D bitmaps of CAD models is
                                  ineffective

                                Sharing native CAD files risks theft of
                                  Intellectual Property (IP)

                                Difficult to share 3D designs with
                                  technical and non-technical users

                                Not everyone has a CAD applications
                                 or required skills to operate one

                                Everyone has different proprietary
                                  viewers
Adobe Acrobat 3D 8
                     Superset of Acrobat Professional with
                       3D design collaboration

                     Repurpose 3D design assets

                     Retain control of your native CAD files

                     Apply PDF security to avoid IP theft

                     Use the Free Adobe Reader to interact
                      with 3D designs

                     Plus all the features of Acrobat
                       Professional
Evolution Timeline (cont’d)
       Q4 2006                  Q1 2007                 Q2 2007                  Q3 2007             Q4 2007




      Adobe®                    Adobe®                  Adobe®                   Adobe®
     Captivate® 2             RoboHelp® 6            Acrobat® 3D®             FrameMaker® 8
                                                       Version 8

                                Technical
       eLearning                                                                 Technical
                             Communication
 Simulations & scenario                            Engineering Design         Communication
                          Online Help Systems &
     based training                               3D Design Collaboration    Author and Publish
                            Knowledge Bases                                    Documentation




                                                                                 Adobe®
                                                                                Captivate® 3
                                                                                  eLearning
                                                                            Simulations & scenario
                                                                                based training




                                                           17
Today all the pieces fall into place for Technical Communicators
Introducing Adobe Technical Communication Suite
Evolution Timeline (cont’d)
       Q4 2006                  Q1 2007                 Q2 2007                  Q3 2007               Q4 2007




      Adobe®                    Adobe®                  Adobe®                   Adobe®
     Captivate® 2             RoboHelp® 6            Acrobat® 3D®             FrameMaker® 8
                                                       Version 8

                                Technical
       eLearning                                                                 Technical
                             Communication
 Simulations & scenario                            Engineering Design         Communication
                          Online Help Systems &
     based training                               3D Design Collaboration    Author and Publish
                                                                                                        Adobe®
                            Knowledge Bases                                    Documentation
                                                                                                       Technical
                                                                                                     Communication
                                                                                                         Suite



                                                                                 Adobe®
                                                                                Captivate® 3
                                                                                  eLearning
                                                                            Simulations & scenario
                                                                                based training


                                                                                                        Adobe®
                                                                                                      RoboHelp® 7


                                                           20
defining Adobe Technical Communication Suite


                       End-to-end solution for authoring,
                      managing, and publishing technical
                         information and instructional
                         design documents in multiple
                            languages and formats
Adobe Technical Communication Suite Solutions

                   Installation guides Regulatory notices
                   User manuals Maintenance information,
                   Support documentation Help systems
                   Reference information context-sensitive
                   user assistance knowledge bases
                   Self-paced training Software simulations
                   show-me demonstrations performance
                   support 3D Engineering documents
                   PDF reviews Advanced Forms More!
Widest Reach in the World




                            98%
      89%
                            PCs
      PCs




   700+ million PCs
    115 million devices
Much more than a bundle: well-integrated features


                Initiate an Adobe Captivate recording directly from FrameMaker



                Bridge the gap between static and engaging Tech Docs



                File > Adobe Captivate > Edit with Adobe Captivate



                Edit further in Adobe Captivate, Save and Exit
Much more than a bundle: well-integrated features


                Initiate an Adobe Captivate recording directly from RoboHelp



                Import step-by-step Captivate files for a hybrid experience



                Right-click > Edit with Adobe Captivate



                Edit further in Adobe Captivate, Save and Exit
Much more than a bundle: well-integrated features


                Leverage 3D design assets in your Frame documents



                Use Acrobat 3D toolkit to create exploded views and animations



                Create pristine PDF documents using Distiller



                File > Save As PDF (Send for Review)
Much more than a bundle: well-integrated features


                File > Save As PDF (Send for Review)



                Generate PDFs with hyperlinks, bookmarks and security



                Import 3D PDFs into RoboHelp as Baggage files



                Add 3D PDFs into WebHelp and FlashHelp via TOCs and skins
FrameMaker & RoboHelp: Groundbreaking integration!


               Author and Publish pristine Print, PDF and XML in FrameMaker



               Engaging content: 3D models, Captivate movies and screenshots



               “Live” link FrameMaker books in RoboHelp



               “Update” RoboHelp projects when FrameMaker source changes

                Enhanced versions of FrameMaker and RoboHelp are included in the Suite!
Use all four products together: well-integrated solution

                  Author and Publish pristine Print, PDF and XML in FrameMaker



                            Leverage 3D CAD design in your technical documents



                            Add show-me, let-me and quiz-me Flash movies



                 Author and Publish Online Help and Knowledge bases

                 Enhanced versions of FrameMaker and RoboHelp are included in the Suite!
Adobe Technical Communication Suite: UNBEATABLE PRICE




                                                                                                                               SAVINGS
                                                                                             TOTAL
                                                                                                                                $1,993
  Full
                                        $999                 $699             $995            $3,592           $1,599
                    $899
Versions                                                                                                                         (56%)


                                                                                                                                 $643
                                                                               $545
                    $299
Upgrade                                  $499                $299                              $1,642           $999
                                                                                                                                 (39%)
                                                                            (non 3D to A3D



Upgrade Eligibility:
 Any FrameMaker version or any version of eHelp, Macromedia or Adobe RoboHelp, RoboHelp Office, RoboHelp Office for .NET, or RoboInfo
 Macromedia Captivate and Adobe Captivate 2 or 3
Rave Reviews
               The Adobe Technical Communication Suite is revolutionizing the
               industry for technical communicators and writers. Instead of
               using a handful of individual products to complete projects,
               technical communicators can streamline workflows, reduce
               opportunities for error, add interactivity and rich media to
               technical documents and help systems, as well as improve
               collaboration in the review process; all by using the only single
               major software solution available on the market today – Adobe’s
               Technical Communication Suite. As a long time industry veteran,
               I’m impressed by the level of integration and features found in
               the suite and recommend it as the fundamental software for
               anyone in technical communication to own.”
                                   --Kevin Siegel, Founder and President, IconLogic
DEMONSTRATION
RJ Jacquez, Senior Product Evangelist
Adobe Technical Communication Suite
       rjacquez@adobe.com

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Adobe in Technical Communication and Instructional Design

  • 1. Introducing Adobe® Technical Communication Suite
  • 2. Introducing Adobe® Systems Key Statistics Worldwide Offices $3Bn Adobe FY 2007 Projected Revenue 25 Years in Business Corporate Headquarters – San Jose, California Products 80+ 6,000 Employees
  • 3.
  • 4. Adobe revolutionizes how the world engages with ideas and information
  • 5. Adobe Creative Suite started the revolution
  • 6. Today the Revolution continues…
  • 7. …this time in Technical Communication
  • 8. Adobe FrameMaker 8 Pristine Print, PDF and XML Single-source authoring and multi-channel publishing Unstructured and structured modes WYSIWYG XML for everyone Full DITA support out-of-the-box Dynamic rich media content (3D & Flash) Unicode and Double-byte support
  • 9. Evolution Timeline Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Adobe® FrameMaker® 8 Technical Communication Author and Publish Documentation
  • 10. Adobe RoboHelp 7 RoboHelp 7 and RoboHelp Server 7 announced on September 25th! Landmark release! the biggest in RoboHelp’s history Now with Unicode and double-byte support Vista and Office 2007 is new in RH7 New HTML editor with no “kadov” tags FlashHelp, WebHelp, Adobe PDF, HTML Help, WinHelp, JavaHelp, Oracle Help for Java and XML Help Author’s tool of choice
  • 11. Evolution Timeline (cont’d) Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Adobe® Adobe® RoboHelp® 6 FrameMaker® 8 Technical Technical Communication Communication Online Help Systems & Author and Publish Knowledge Bases Documentation 11
  • 12. Adobe RoboHelp 7: Special Customer Appreciation Upgrade Product Description Price Adobe® RoboHelp® 7 Upgrade You own Adobe RoboHelp 6 $79 Upgrade You own any previous version of Adobe RoboHelp, $499 RoboHelp Pro, RoboInfo®, RoboHelp Office Pro, RoboHelp Office Pro for .NET RoboHelp Full $999 Adobe® RoboHelp Server® 7 (English Only) Upgrade You own Adobe RoboHelp Server 6 $160 Upgrade You own RoboHelp Pro , RoboHelp Pro for .NET $999 RoboEngine® Connectivity Pack Full $1,999
  • 13. Adobe Captivate 3 Engaging software demonstrations, simulations and quizzes No programming or multimedia skills are required Flash Output can playback in 98% of all internet-connected desktops Post-recording Edit suite and Full Motion Recording (FMR) editor Industry leading tool in eLearning
  • 14. Evolution Timeline (cont’d) Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Adobe® Adobe® Adobe® Captivate® 2 RoboHelp® 6 FrameMaker® 8 Technical eLearning Technical Communication Simulations & scenario Communication Online Help Systems & based training Author and Publish Knowledge Bases Documentation Adobe® Captivate® 3 eLearning Simulations & scenario based training 14
  • 15. Design Engineering Challenges Sharing 2D bitmaps of CAD models is ineffective Sharing native CAD files risks theft of Intellectual Property (IP) Difficult to share 3D designs with technical and non-technical users Not everyone has a CAD applications or required skills to operate one Everyone has different proprietary viewers
  • 16. Adobe Acrobat 3D 8 Superset of Acrobat Professional with 3D design collaboration Repurpose 3D design assets Retain control of your native CAD files Apply PDF security to avoid IP theft Use the Free Adobe Reader to interact with 3D designs Plus all the features of Acrobat Professional
  • 17. Evolution Timeline (cont’d) Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Adobe® Adobe® Adobe® Adobe® Captivate® 2 RoboHelp® 6 Acrobat® 3D® FrameMaker® 8 Version 8 Technical eLearning Technical Communication Simulations & scenario Engineering Design Communication Online Help Systems & based training 3D Design Collaboration Author and Publish Knowledge Bases Documentation Adobe® Captivate® 3 eLearning Simulations & scenario based training 17
  • 18. Today all the pieces fall into place for Technical Communicators
  • 19. Introducing Adobe Technical Communication Suite
  • 20. Evolution Timeline (cont’d) Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Adobe® Adobe® Adobe® Adobe® Captivate® 2 RoboHelp® 6 Acrobat® 3D® FrameMaker® 8 Version 8 Technical eLearning Technical Communication Simulations & scenario Engineering Design Communication Online Help Systems & based training 3D Design Collaboration Author and Publish Adobe® Knowledge Bases Documentation Technical Communication Suite Adobe® Captivate® 3 eLearning Simulations & scenario based training Adobe® RoboHelp® 7 20
  • 21. defining Adobe Technical Communication Suite End-to-end solution for authoring, managing, and publishing technical information and instructional design documents in multiple languages and formats
  • 22. Adobe Technical Communication Suite Solutions Installation guides Regulatory notices User manuals Maintenance information, Support documentation Help systems Reference information context-sensitive user assistance knowledge bases Self-paced training Software simulations show-me demonstrations performance support 3D Engineering documents PDF reviews Advanced Forms More!
  • 23. Widest Reach in the World 98% 89% PCs PCs 700+ million PCs 115 million devices
  • 24. Much more than a bundle: well-integrated features Initiate an Adobe Captivate recording directly from FrameMaker Bridge the gap between static and engaging Tech Docs File > Adobe Captivate > Edit with Adobe Captivate Edit further in Adobe Captivate, Save and Exit
  • 25. Much more than a bundle: well-integrated features Initiate an Adobe Captivate recording directly from RoboHelp Import step-by-step Captivate files for a hybrid experience Right-click > Edit with Adobe Captivate Edit further in Adobe Captivate, Save and Exit
  • 26. Much more than a bundle: well-integrated features Leverage 3D design assets in your Frame documents Use Acrobat 3D toolkit to create exploded views and animations Create pristine PDF documents using Distiller File > Save As PDF (Send for Review)
  • 27. Much more than a bundle: well-integrated features File > Save As PDF (Send for Review) Generate PDFs with hyperlinks, bookmarks and security Import 3D PDFs into RoboHelp as Baggage files Add 3D PDFs into WebHelp and FlashHelp via TOCs and skins
  • 28. FrameMaker & RoboHelp: Groundbreaking integration! Author and Publish pristine Print, PDF and XML in FrameMaker Engaging content: 3D models, Captivate movies and screenshots “Live” link FrameMaker books in RoboHelp “Update” RoboHelp projects when FrameMaker source changes Enhanced versions of FrameMaker and RoboHelp are included in the Suite!
  • 29. Use all four products together: well-integrated solution Author and Publish pristine Print, PDF and XML in FrameMaker Leverage 3D CAD design in your technical documents Add show-me, let-me and quiz-me Flash movies Author and Publish Online Help and Knowledge bases Enhanced versions of FrameMaker and RoboHelp are included in the Suite!
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Adobe Technical Communication Suite: UNBEATABLE PRICE SAVINGS TOTAL $1,993 Full $999 $699 $995 $3,592 $1,599 $899 Versions (56%) $643 $545 $299 Upgrade $499 $299 $1,642 $999 (39%) (non 3D to A3D Upgrade Eligibility: Any FrameMaker version or any version of eHelp, Macromedia or Adobe RoboHelp, RoboHelp Office, RoboHelp Office for .NET, or RoboInfo Macromedia Captivate and Adobe Captivate 2 or 3
  • 35. Rave Reviews The Adobe Technical Communication Suite is revolutionizing the industry for technical communicators and writers. Instead of using a handful of individual products to complete projects, technical communicators can streamline workflows, reduce opportunities for error, add interactivity and rich media to technical documents and help systems, as well as improve collaboration in the review process; all by using the only single major software solution available on the market today – Adobe’s Technical Communication Suite. As a long time industry veteran, I’m impressed by the level of integration and features found in the suite and recommend it as the fundamental software for anyone in technical communication to own.” --Kevin Siegel, Founder and President, IconLogic
  • 37. RJ Jacquez, Senior Product Evangelist Adobe Technical Communication Suite rjacquez@adobe.com