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techcomm 2.0 <ul><li>what you need to know </li></ul>presented by Scott Abel, The Content Wrangler, Inc.

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scott abel <ul><li>nightclub dj, investigative reporter, technical writer, trouble-maker, entrepreneur, evangelist </li></ul>Tampa, Amsterdam, Indianapolis, New York City, San Diego, Key West

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advocate for change <ul><li>technical writing skills are easy to duplicate; </li></ul><ul><li>user expectations are changing faster than we are </li></ul>blogs, user-generated content, handhelds, virtual worlds, podcasts, geospatial positioning

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what’s your difference? <ul><li>Microsoft Word mastery does not adequately differentiate; </li></ul><ul><li>neither do good grammar, correct punctuation, nor smooth segues </li></ul>

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future-proof career <ul><li>highly sought after skills, easily transferable to other areas of business; </li></ul><ul><li>skills must provide positive impact throughout your organization </li></ul>

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in demand skills <ul><li>information architecture, interaction design, modular content creation, localization and translation, document design, standards knowledge </li></ul>

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document engineer <ul><li>documents were only interfaces for people; </li></ul><ul><li>documents are now interfaces to business services and processes </li></ul>

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changing expectations <ul><li>look outside of technical communication for examples; </li></ul><ul><li>user expectations are changing MUCH faster than we are </li></ul>

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mobile devices <ul><li>portable, powerful, and personalized; </li></ul><ul><li>handheld devices have changed user expectations </li></ul>

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web 2.0 <ul><ul><li>leverages the internet as an operating system to deliver service ; helps users “do stuff” </li></ul></ul>

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playable search <ul><li>allows users to find and play multimedia content from within a web browser </li></ul>

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seeqpod <ul><li>helps you find and listen to music almost instantaneously; it also works for videos </li></ul>

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jott <ul><li>helps you remember what you don’t want to forget; audio in, text out </li></ul>

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tape failure <ul><li>no more guessing what website users like; </li></ul><ul><li>watch them use your site and make </li></ul><ul><li>changes based on real user experiences </li></ul>

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tagging <ul><li>tagging helps us stay organized; </li></ul><ul><li>sharing tags helps us help others quickly; </li></ul><ul><li>what we tag can help improve documentation </li></ul>

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mashups <ul><li>looking at content from all angles helps us make meaningful decisions; combining content makes content accessible in meaningful ways </li></ul>

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Exhibit <ul><li>mashup that allows users to sort, filter, and visualize content in various ways without a database </li></ul>

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web 2.0 <ul><ul><li>syndication allows users to remix content; </li></ul></ul><ul><ul><li>structured content makes it possible </li></ul></ul>

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yahoo! pipes <ul><ul><li>syndication allows users to remix content; </li></ul></ul><ul><ul><li>structured content makes it possible </li></ul></ul>

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really simple syndication <ul><ul><li>an XML standard; </li></ul></ul><ul><ul><li>provides structure and semantic value to content </li></ul></ul>

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publish/subscribe <ul><ul><li>extends the reach of content; </li></ul></ul><ul><ul><li>users reuse content in unlimited ways </li></ul></ul>

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publish <ul><ul><li>write it once and let go of control; </li></ul></ul><ul><ul><li>content is both human and machine readable </li></ul></ul>

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subscribe <ul><ul><li>services provide relevant information, delivered how, when, and where users want it </li></ul></ul>

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hosted software <ul><ul><li>online office applications are exploding in popularity; open standards and ease of use drive adoption; offline access now available </li></ul></ul>

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XML word processors <ul><ul><li>97% of the world uses MS Word; </li></ul></ul><ul><ul><li>XML word processors provide familiar interface </li></ul></ul>

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blogs <ul><ul><li>two new blogs are created </li></ul></ul><ul><ul><li>every second of every day </li></ul></ul>

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wikis <ul><li>web-based collaboration tools that support user-generated content; users can consume, create, correct, corrupt, and cut content </li></ul>

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wiki tools <ul><li>there are many available (free to expensive) </li></ul>

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wikis for documentation? <ul><li>wikis are being used to create documentation; </li></ul><ul><li>there’s even a wiki based on DITA </li></ul>

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podcasts <ul><li>anyone can create bad audio faster than ever! </li></ul>

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user-generated content <ul><li>users are creating their own documentation whether you want them to or not </li></ul>

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video documentation <ul><li>user expectations are changing; are you? </li></ul>

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they’re doing it, now <ul><li>video jug, expert village, sclipo, 5min, viewdo, </li></ul><ul><li>teacher tube, youtube howto </li></ul>

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social networks <ul><li>network effects; users share with one another in uncensored online communities </li></ul>

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for additional information <ul><li>contact Scott Abel at TheContentWrangler.com </li></ul><ul><li>317.466.1840 scottabel [at] mac [dot] com </li></ul>

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<ul><li>www.meetingwizard.com </li></ul><ul><li>www.jott.com </li></ul><ul><li>www.simile.mit.edu </li></ul><ul><li>www.pandora.com </li></ul><ul><li>www. slideshare .net </li></ul><ul><li>www.confabb.com </li></ul><ul><li>www.del.icio.us </li></ul><ul><li>www.structuredblogging.org </li></ul><ul><li>www.microformats.org </li></ul><ul><li>www.edgio.com </li></ul><ul><li>www.pipes.yahoo.com </li></ul><ul><li>www.docs.google.com </li></ul><ul><li>www.plazes.com </li></ul><ul><li>www.twitter.com </li></ul><ul><li>www.tapefailure.com </li></ul>Save time. Arrange meetings in a snap --> Create “to do” lists with your cell phone --> Provide differing views of your content --> Create/share personalized radio station --> Find/rate/reuse slide show presentations --> Find a conference; rate events/speakers --> Tag content so you/others can find it later --> Create structured content using a blog --> Standards for popular content types --> Syndicate classifieds from your blog --> Mashup RSS feeds and create new ones --> Collaborate on spreadsheets/documents --> Tell others where you are/find others --> Tell others what you’re doing right now --> Watch videos of how users use your site --> Web 2.0 sites of interest