The Future of XML Publishing -- How XML Is Changing the Way We Do Business Today

The Future of XML Publishing: Web 2.0 = Internet 3.0 STC Salim Ismail May 2007

Overview ,[object Object],[object Object],[object Object],[object Object],Consumer Enterprise Hidden Web Event-Driven Web 2.0 = Internet 3.0 Business Models

Syndication ,[object Object],[object Object],Consumer Enterprise Blogs Intranet updates RSS and ATOM Feeds ERP Reporting Systems Wikis CMS UGC XML Publishing Systems

What is Web 2.0 ,[object Object]

Other Web 2.0 Descriptors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0: Consumer to Consumer

Web 2.0 – Was led by Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],Consumer Enterprise Business Models

Web 2.0 = Internet 3.0™ We are increasingly watching… Messaging Request Response Publish Subscribe What’s your email address? Sending What’s your Website? Searching What’s your Feed? Watching Information Exchange Patterns Evolution of the Internet 80s Email 90s Web Browser 00s RSS Aggregator

Watching vs. Searching “ I don’t read blogs—I read. Blogs are more searchable. Technorati and PubSub are more useful to me than Google.” Syndication facilitates ‘watching’ Watching is different from Searching Jonathan Schwartz, CEO, SUN

Example - Search ,[object Object],[object Object],[object Object],Tell me whenever X happens Prospective vs. Retrospective Watching Listening Coverage Age Archives Retrospective Search (Google/Yahoo) Prospective Search

Blogs geared for text/HTML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Syndication is enabling UGC ,[object Object],Publish structured data www.structuredblogging.org

The Internet is largely ‘hidden’ data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The hidden Web is 400-500x larger than the visible one VISIBLE WEB HIDDEN WEB Source: Crawling the Hidden Web Sriram Raghavan, Hector Garcia-Molina

Implications of Syndication ,[object Object],[object Object]

Implications of Syndication ,[object Object],[object Object],Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0

Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Internet Information Flows Open Syndication or Branding Pings Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Garden DBs

Business Models – Internet 3.0 Publish (syndicate) Blogs Photos Video CGM Subscribe RSS readers Cell phones Web Clients Aggregate Search Engines Social Networks Vertical Search Tagging Aggregators

Blogs Aggregators RSS Feeds Browsers Web Pages Search Engines Newsgator Bloglines NetVibes Firefox / Flock SixApart Edgeio Blogger WordPress eBay Monster AutoTrader TechCrunch CraigsList Internet Explorer Y!360 Internet Information Flows Closed Syndication or Branding Yahoo! Google AOL Microsoft Pings Open Syndication or Branding Technorati IceRocket Weblogs.com Ping-O-Matic Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Gardens

Internet Information Flows PublishStuff L.I.T Confabb Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0

And The UX? ,[object Object],[object Object],[object Object],[object Object],[object Object]

In Enterprises…. ,[object Object],[object Object],[object Object],Blogs are text-based

Syndication in Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Syndication is an organizational issue

Internet 3.0 for Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implications for Businesses…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise Bus Models – Internet 3.0 Publish (syndicate) Business Events Subscribe Exception handling Aggregate Analysis Routing

And the UX? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 = Internet 3.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Internet 3.0 – The Nervous System ,[object Object],[object Object],[object Object]

The Future of XML Publishing -- How XML Is Changing the Way We Do Business Today

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The Future of XML Publishing -- How XML Is Changing the Way We Do Business Today