Presented by Lisa Welchman at Web Content Chicago, June 17-18, 2008. Everyone is excited about implementing Web 2.0 technologies and practices in their organization, but are you really ready to do that? One of the foundations of Web 2.0 is sound technology operations which allows rapid content and application development. Join Lisa Welchman as shows you how to measure your readiness for Web 2.0.

1. Web 2.0 and Web Operations Management
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© 2008 WelchmanPierpoint

2. About this talk:
Web 2.0 and your business strategy

The importance of governance when implementing

Web 2.0 technologies
Web 2.0 Product Management

Measuring the value of Web 2.0
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© 2008 WelchmanPierpoint

3. The one thing I’m trying to tell you
You can’t do anything cool on the Web if you lack

mature Web Operations Management practices
It’ll just all turn into a big mess

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© 2008 WelchmanPierpoint

4. Some level setting…
Web Operations Management

Web 2.0

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© 2008 WelchmanPierpoint

5. There is a right way to
manage your Web
products…. and most of
us aren’t doing it that
way
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© 2008 WelchmanPierpoint

6. Strategy
Visionary direction from Senior Management which

informs the governance and tactical execution of
Web products
Directly related to the strategic mission and goals of

the organization
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© 2008 WelchmanPierpoint

7. Governance
How decisions are made and implemented with respect
to the content, data, and applications associated with
organization’s Web products. It implies:
authoritative administrative and programmatic framework
–an
–an enforceable set of policies and standards
–an effective communications strategy for all Web stakeholders
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© 2008 WelchmanPierpoint

8. Execution
Web Product Management

A centralized Web Division which maintains and

extends Web standards and provides core Web
infrastructure tools
A distributed publishing base of subject matter

authors and experts
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© 2008 WelchmanPierpoint

9. Measurement
Strategic Business Metrics

Usability Program

Web Site Metrics

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© 2008 WelchmanPierpoint

10. My favorite Web 2.0 guy Why is the Web so hard?
It used to be fun!
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© 2008 WelchmanPierpoint

11. Yes, Victor, the Web did used to be
fun, but you messed it up!
Web 2.0 looks like fun.
Maybe I’ll do that…
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© 2008 WelchmanPierpoint

12. What is Web 2.0
The Web as a platform

Harnessing collective intelligence

Data is the next Intel inside

End of the software release cycle

Lightweight user interfaces, development models, AND

business models
Software above the level of a single device

Rich user experience

From Tim O’Reilly’s paper “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
2005: www.oreilly.com
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© 2008 WelchmanPierpoint

13. Web 2.0 and Web Operations
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© 2008 WelchmanPierpoint

14. Let’s think about these:
Web 2.0 is supposed to be fun for
the consumers. Not for you.
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15. Thanks
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© 2008 WelchmanPierpoint