TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
2012 humangeo smn
1. 1
NATO HFM-201
SOCIAL MEDIA FOUNDATIONS
Exploring the basics of social media, and considering its
risks and rewards through three core concepts:
SEARCH
SOCIAL
CROWD
ABE USHER, CCHP, CISSP
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2. 2
A MAP TO ORIENT YOU
DEFINITIONS SEARCH SOCIAL
What is social media? Understand methods of content Beyond friending and Mafia Wars.
navigation.
CROWD TAKE-AWAYS EASTER EGGS
How can crowdsourcing help us? Recommended future focus. Build your own social search tool in
four minutes or less
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3. 3
MANY USES OF SOCIAL MEDIA
Globe & Mail: How social media users are helping NATO fight Gadhafi in Libya http://bit.ly/mInYph
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4. 4
SOCIAL MEDIA
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5. 4
SOCIAL MEDIA
Social – instinctual need to connect
Media – mechanisms for making
connections with others (telephone,
radio, TV, email, website, photos,
cellular phone, SMS, et cetera)
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6. 5
TERMINOLOGY
User
Blog, microblog, vlog
Social networking site
Post, tweet, re-tweet
Like, +1, Re-pin
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7. 5
TERMINOLOGY (CONTINUED)
Media Richness
Low Moderate High
Low Forums, Wikis Video & Image Virtual Games
Sharing
Communities
Self-Disclosure
High Blogs, Social Virtual Worlds
Microblogs Networks
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8. 6
SOCIAL MEDIA LANDSCAPE
Big Guys Regional Sites Niche Players
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9. 6
SOCIAL MEDIA LANDSCAPE
Big Guys Regional Sites Niche Players
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10. 7
TRENDS TO UNDERSTAND
Democritization of Information
Self-organizing Groups
Mobile Platforms and Location Context
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11. 8
THREE PILLARS
Search Social Crowd
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12. 9
THREE PILLARS
FIND
INTERACT
Search Social Crowd
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13. 10
SEARCH: FIND RELEVANT INFO.
Social media information is exploding on the Internet
Facebook has more than 800 million
active users
Twitter is enabling posting of > 340 million
tweets per day
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14. 11
SEARCH: FIND RELEVANT INFO.
Follow
Query
Real-time query
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15. 12
SEARCH: AGGREGATION & INFERENCE
Kernel density of social media activity near London
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16. 13
SOCIAL: VIRTUAL COMMUNITY
A new data sharing environment
Mobile devices. The proliferation of
cellphones and portable computing
devices
Location intelligence. A common
awareness that location based services
have tremendous benefit for individuals
and organizations.
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17. 14
PHOTO SHARING SITES
AS A SOCIAL BASEMAP
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18. 15
PHOTO SHARING SITES
AS A SOCIAL BASEMAP
http://www.panoramio.com/photo/7595083 http://www.panoramio.com/photo/32816911
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19. 16
CROWDSOURCING
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20. 17
USHAHIDI
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21. 18
USHAHIDI EXAMPLES
http://aliveinafghanistan.org/ http://chile.ushahidi.com/
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22. 19
THE CROWD:
MULTICHANNEL INTELLIGENCE
Estonia.kml
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23. 19
MULTICHANNEL INTELLIGENCE
Mapstory.org
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24. 20
EASTER EGGS
Make your own Social Search in 4 minutes
113 acronyms, emoticons, and symbols
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25. 21
TAFN*
Social media is important context data for understanding the environment.
* (TAFN) That’s all for now
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26. 22
RESOURCES
Slides, demonstrations, APIs: http://bit.ly/smn12
HumanGeo Group
2500 Wilson Blvd, Suite 310
Arlington, VA 22209, USA
+1.703.955.1540
abe@thehumangeo.com
http://thehumangeo.com
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