Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships.When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.

1. Use Social Media Marketing In
Your Business

2. Reasons To Use Social Media Marketing In Your Business
No doubt you have heard all the buzz about social media
marketing, but do you really know what it is and why you
should be using it in your business?

3. Whether you realize it or not, real-time conversations that define your market
and brand are happening every day on social media sites – this is happening
whether you choose to participate or not.
I, for one, am going to participate. There are many reasons why you should be
using social media marketing for your business and I have chosen to list 10 that
I think are some of the most compelling reasons.

4. Ability to network with potential clients and customers
from all over the world
With social networking sites such as Facebook, LinkedIn,
Google+, Pinterest and Twitter, along with many, many
others, you can hold one-on-one conversations with each
of your customers. Introduce them to new products,
opportunities, upcoming sales and offer suggestions and
tips.

5. Establish yourself as an expert
Use forums and message boards
to answer questions
professionally, honestly, and
correctly, which will allow others
to get to know you and respect as
an expert in your niche. They will
start looking to you for answers.

6. Get great traffic with social media
Not only great traffic…. but an awesome amount of traffic.
You never know, maybe one of your article becomes viral
and makes it to the front page of Yahoo Buzz (a social
news site), it could get you 100,000 to 1,000,000 viewers.
Becoming popular are sites like Instagram with about
100,000,000 monthly visitors and from Tumblr with around
125,000,000 monthly visitors. Meetup is also a great site
with 35,000,000 monthly visitors and this is a great place to
meet people in your area.

7. Increase your link-ability
One way to move up in the search engines is to have links
from other sites pointed to your site. Natural links – or
links that come naturally to your great post, awesome
video, or amazing picture, are the best kind for your
business. They’ll not only bring in traffic, but should also
help move you up further in the search engines.

8. Search Engines Optimization (SEO)
Social media marketing allows you to move up in the search engines
because of links. Many social news sites and social networking sites have
“do follow” links in their profile pages. Every time you create a profile
with your blog, they will be sending link juice to you – in other words, it’s
telling Google your blog is worthy of a mention. Link juice from a quality
site = higher ranking in the search engines.

9. Branding
Creates a recognizable identity for your product,
opportunity or service. This is extremely valuable for all
businesses. Incorporating this with creating a buzz allows
you to get the word out about your business in a way that
promotes online conversation.

10. Build Relationships
Use a variety of social media, and you’ll build relationships with
customers and potential customers. These customers will come
to know, like, and trust you which has been developed through
honesty and sincerity.

11. Cheaper Than Traditional Marketing and Advertising
Social media marketing shouldn’t cost a business nearly as much as traditional
advertising. And, if you do it yourself, it might not cost a dime. However, it will
cost you time. Depending how much your time is worth, it might be worthwhile
to hire someone to help with the social media marketing. There are sites like
fiverr where many professionals will do your posts, make banners, and various
jobs like that for $5. So, it really depends on how much your time is worth.
Overall, social media marketing is just a fraction of the cost of traditional
marketing and advertising.

12. Direct Conversation To a Specific Niche
There are so many social networking, social bookmarking, and social news
sites that are dedicated to specific niches. You have the ability to speak
directly to these people and not have all the other noise of unrelated topics
getting in the way. If you are speaking their language, you have a better chance
of them actually hearing what you are saying – and you’re getting the RIGHT
KIND of following.

13. Know exactly what your customers want
Social media is amazing in so many ways. It also takes away the wondering or
guessing what your customers want. You want to know what they want? Ask
them on social media, and they’ll tell you. They can play an active role in the
business – Instead of focus groups, let your customers play an active role in
your business. Allow them offer suggestions, let them share their likes and
dislikes – all on social media. You might find yourself ideas for new products
and services you’d never have without them.

14. Join Social Media
If you are not currently where
you are in your own business
or
if you are thinking about
starting a business .it's your
first step join social media .
You can achieve your goal
without any extra effort .