7. WhatsApp Business traffic scenario
11
9
8
7.5
7
6
5
0 2 4 6 8 10 12
WHATSAPP
FB MESSENGER
FACEBOOK
SKYPE
GOOGLE+
TWITTER
SNAPCHAT
TOP ACTIVE SOCIAL PLATFORMS
Chat App & Social Networks
Source: Statista
8. WhatsApp Business vs FB Messenger
WhatsApp Messenger Facebook Messenger
Faster service Slower service
Login NOT required Login required
Only Phone Number required Friend request acceptance A-
MUST
9. WhatsApp Business traffic scenario
12.5
6.5
1.5
4
5
8
15
11AM 1PM 2PM 3PM 4PM 6PM 12PM
Activity by Hours
12pm is the
busiest hour with
15 messages
Source: Statista
10. WhatsApp Business traffic scenario
1
11
6
2
18
18
1
0 2 4 6 8 10 12 14 16 18 20
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
Activity by Days
9Average
message
per day
Source: Statista
11. Objectives of WhatsApp marketing
Increased Traffic
Cost effectiveness
Lead Generation Online
Brand Awareness
Return of Investment
12. Benefits of WhatsApp Business
Open for all
Free-to-use
Send photos, eBooks/PDF, brochures and
catalogues
Ask for ‘FEEDBACK’ directly from customers
that makes this platform best survey tool
13. Benefits of WhatsApp Business
Use it for official and formal group
discussions and meetings
Send different ‘ALERTS’ about new events
and sales
WhatsApp doesn’t sell Ads like Facebook
Jan-Khoum (WhatsApp founder) wrote a book “Why We Don’t Sell Ads” where he really wants to
mean is that there will be no branded profile pages for advertisement.
14. What does WhatsApp Business allow us to do?
It allows us to exchange
ideas, products, and services
to satisfy the goals of both
businesses and customers.
15. WhatsApp userbase and compatibility
• 800-million plus users
worldwide
• Cross-platform mobile
app
• Browser accessibility
16. How does WhatsApp Business help you?
It helps in building and maintaining
Customer Relationships
25. WhatsApp Business goals?
Capture leads from customers
(who’re searching for answers on
the Internet).
Generate sales
26. WhatsApp Business goals?
A sophisticated targeting
technology to deliver the
right ad, to the right person,
at the right time.
Reach out to the right audience
Engage with your audience
Motivate your audience to take
action
27. Leveraging WhatsApp Business for OUR business
How to leverage
its POWER for my
business/product?
Say, Paylite HR Software…
29. Leveraging WhatsApp Business for our business
Send/Broadcast ‘Product Updates’
Analyse ‘Customer Needs’ instantly
Run ‘Direct Interaction’ with customer through
chatting
30. WhatsApp Business as implementable marketing strategy
• Simple, Reliable Messaging
• Groups to keep in touch
• Speak Freely
• Keep the Conversation Going
31. WhatsApp Business as implementable marketing strategy
• Share Moments that Matter
• Security by Default
• Document Sharing in easier way
• Say What's On Your Mind to target
audience
32. How to add/collect new WhatsApp numbers?
Website Contact Us Page
Personal B2B/B2C contacts
WhatsApp numbers on Websites
Landline/Fixed number support
33. WhatsApp Business app look-n-feel
“Verified Sign” is provided by WhatsApp
Business. Your message to any un-verified a/c.
will be delivered with a notice of “delivering
from an unverified business a/c.”
34. Go to “Business Settings”
to avail a number of
interesting features.
WhatsApp Business app look-n-feel
35. “Greetings message” allows you to
greet customers when they message
you the first time or after 14 days of
no-activity. Keep button in ON mode.
WhatsApp Business app look-n-feel
36. “Away message” allows you
to automatically reply with a
message when you’re away.
Keep the button in ON mode.
WhatsApp Business app look-n-feel
37. Sample image you can use to
broadcast your product.
Let’s create a sample image for WhatsApp marketing