2. Introduction
E- Commerce basically known as Electronic
commerce, is a type of industry where buying &
selling of products or service is conducted over
an electronic system such as internet & other
computer networks.

3. TYPES OF E COMMERCE
• C2B (Consumer-to-Business)
A consumer posts his project with a set budget online and within hours
companies review the consumer's requirements and bid on the project.
The consumer reviews the bids and selects the company that will
complete the project.
• C2C (Consumer-to-Consumer)
There are many sites offering free classifieds, auctions, and forums
where individuals can buy and sell their products

4. TYPES OF E COMMERCE
• B2B (Business-to-Business)
Companies doing business with each other such as manufacturers
selling to distributors and wholesalers selling to retailers. Pricing is
based on quantity of order and is often negotiable. For Example
Trade India, India Mart
• B2C (Business-to-Consumer)
Businesses selling to the general public typically through catalogs
utilizing shopping cart software. For Example Myntra,
Jabong,Tradus, Flipkart

5. Top E Commerce Website
Company Indian Ranking Net Worth
Flipkart 12 500 Crores
Myntra 55 418 Crore
Jabong 45 430 Crore
Snapdeal 36 460 Crore

6. Website Information

7. Facts
Google India Study reports numbers about online shopping in
India; ‘Electronics’ Top Search but ‘Apparels’ most bought

8. Online Payment Process
• Participant involved in online transaction
• Various payment Mode
• How Online transaction process work

9. Participants
• Customer
• Merchant
• Card Issuer/Customer’s Bank
• Merchant’s Bank
• Payment Gateway

10. Payment Mode
A Payment Mode is a method by which
a customer pays money to the
Merchant for the goods & services
purchased
Various payment modes:
• Cash On Delivery
• Debit Card
• Credit Card

11. PAYMENT PROCESS
The steps are as follows:
1. Customer selects the items to be
purchased from a web site and proceeds to
make the payment.
2. The customer enters his credit card
details and sends it along with the order
details (shopping cart) to the merchant
(storefront).

12. PAYMENT PROCESS
3. The merchant sends payment details to
the merchant’s bank through payment
gateway.
4. The merchant’s bank forwards the
payment details to the acquirer for
verifying the credit card details.
5. The acquirer sends the payment details
to the customer’s card issuer bank to
check the availability of funds.
6. The card issuer bank checks for the
availability of funds and sends the result
to the acquirer.

13. PAYMENT PROCESS
7. The acquirer forwards the result to the
merchant’s bank.
8. The merchant’s bank sends the result to the
merchant (storefront) through payment
gateway.
9. The result of the transaction is displayed to
the customer.

14. • Rs6000 will be charged to introduce Pay Pal
in your online payment process
• Rs 1200/year will be the maintance cost for
Pay Pal.
• Some % of the sales commission is sent to
the Pay Pal after every transaction

15. Buisness Online

16. Need an Idea

17. Content

18. Product Pictures

19. SEO

20. SEM

21. E Mail Marketing

22. Social Media Marketing

23. Consumer
Pros:-
• Less Price
• Convinient, easy, In depth Product review
• Save Time as Open 24x7
• Find Products online that you cant find local
Cons
• Shipping Delay
• Slower product verify & problem resolve

24. Business
Pros:-
• Increase market share
• Lesser Cost to built
• Target Larger Audience
• Customer Survey
Cons:-
• Distribution or Delivery
• Price Decrease Margin decrease
• 24x7 Update Response