3. INTRODUCTION
• Swadeshi is termed as home made or our own.
• Swadeshi actually means being
independent,self sufficient & being loyal to
our country.
• “Swadeshi” was first coined during 1900 by
Lolmanya Tilak.
• This was carried by father of Nation Gandhiji
as well
4. Origin
• Bharat : meaning
"Bha" means Light and Knowledge,
• "rata" means “Devoted”.
• Bharat means "devoted to light as against
darkness".
• It is derived from Sanskrit.
• According to Forbes report Sanskrit is most
suitable language for development of software.
5. HISTORY
• The first ever idea of “Swadeshi” was given by
Arya Chanakya.
• He saw the dream of Akhand Bharat.
• He is also known as king – maker.
• The concept of Ayurveda was brought by
Bharat
6. Educational views
• First university in the world was opened in
india by chanakya named “Takshzilla”.
• Also our contribution towards science has
always been noteworthy.
• Still our students prefer going abroad for
education & higher monetory benefit
7. Games as mean of Health
• Bharat have invented “Shatranj” better
known as “chess”.
• Today this game is played world wide.
• But some of our games like kabbadi & khokho are yet to be known on international
platform.
• Instead we love cricket which was actually
played by England who ruled us.
8. Indian Culture…
“Lighting Source for World”
• The culture of
Bharat refers to the way of
life of the people of bharat.
• Our diverse cultures such
as religions, yoga,
and cuisine have had a
profound impact across the
world.
9. Rich Aesthetic Culture
• A Tulsi plant is generally seen in most of the
houses & releases oxygen.
• Tulsi pollens contain a specific fragrance that
keeps away the poisonous serpents.
• Yoga is the best living style & meditation
system, indicating life without diseases.
• Kapoor puja-Cuts Negativity & brings
happiness.
10. Scientific Reason
• An act of touching the feet of our elders gives
strength, intellect, knowledge and fame.
• Throwing Copper Coins into a River
11. • Joining both palms
together to greet
others.
• Applying Tilak on
the forehead.
• Tying Mango and
Neem Leaves to the
doors on auspicious
days.
12. • Why do women apply
turmeric paste to their foot
and legs.
• Rangoli in the month of
December.
13. Edge Over Western Culture
• For centuries, arranged marriages have been
the tradition in our society.
• Divorce rate is only 1% as compared with the
United States having rate 40%.
• Bharat is known for its love for food and
spices. Indian cuisine is one of the most
popular cuisines across the globe.
• Say no to Fast food.
14. Social Structure
• Bharat celebrates festivals of various religions
& respect all.
• No to valentine day , Friendship day as
vulgarity increasing.
• Hindi is our national language still our
education system is based on English.
• This deprive major population in rural Bharat.
• Eg:- Japan insist education in mother toungue.
15. Need Netaji’s Integrity For Todays Generation
•Accepting Swdeshi
means loving national
resources.
•Swadeshi is our
Strength.
•This concept was lived
by Netaji Subhash
Chandra Bose.
•He refused the ICS job
of English Government
which he considered
as British Slavery.
17. Present Status Of Indian Economy
Before 16 months 1 US $ = IND Rs 39
After 16 months, now 1 $ = IND Rs 57
•Do you think US Economy is booming??
• Indian Economy is Going Down.
•More than 30,000 Crore rupees of foreign exchange are being
siphoned out of our country
•On products such as cosmetics, snacks, tea, beverages, etc
which are grown, produced and consumed here.
•F.D.I should be opposed.
18. What you can do about it???
•Buy only products manufactured by
Wholly Indian companies.
•We must Emphasize on Swadeshi.
•Every INDIAN product you buy
makes a big difference.
•It will ensure that money doesn’t
go out of the country.
19. Strong Substitute For Videshi Products
MULTINATIONAL PRODUCTS
SWADESHI PRODUCTS
COLD DRINKS:COCA COLA, PEPSI, LIMCA, MIRINDA, SPRITE
FRESH FRUIT JUICES,LASSI, BUTTER MILK, COCONUT
WATER, JAL JEERA, ENERJEE,etc
INSTEAD OF LUX, LIFEBUOY, REXONA, LIRIL, DOVE, PEARS,
HAMAM, LESANCY, CAMAY, PALMOLIVE
CINTHOL, SANTOOR, WIPRO SHIKAKAI, MYSORE SANDAL,
MARGO, NEEM, EVITA, MEDIMIX, GANGA , NIRMA BATH etc
INSTEAD OF COLGATE, CLOSE UP, PEPSODENT, CIBACA,
FORHANS, MENTADENT.
USE NEEM, BABOOL, PROMISE, VICO VAJRADANTI,
PRUDENT, DABUR PRODUCTS, MISWAK ANCOOR
INSTEAD OF COLGATE, CLOSE UP, PEPSODENT, FORHANS,
ORAL-B
TOOTH BRUSH: USE PRUDENT, AJANTA , PROMISE
INSTEAD OF PONDS, OLD SPICE, JOHNSON'S BABY POWDER, SHOWER
TO SHOWER
TALCUM POWDER:USE SANTOOR, GOKUL, CINTHOL, WIPRO BABY POWDER,
BOROPLUS
INSTEAD OF HALO, ALL CLEAR, NYLE, SUNSILK, HEAD AND SHOULDERS,
PANTENE
SHAMPOO:USE LAKME, NIRMA, VELVETTE
INSTEAD OF KFC, MACDONALD'S, PIZZA HUT, A&W
Food Items:Vada Pav, Idly, Dosa, Puri, Uppuma
20. PROS & CONS
• Womens should be treated equally.
• Marketing of bharatiya products should be
made more precisely.
• No caste system.
• Child marriage & Dowry system should be
banned.