WHAT Two day community based event First time in Toronto WHY To connect people with board games To go traditional in digital age To spend quality time with family

1. SEA 200: Arts &
Entertainment Marketing
Toronto Board Game
Festival 2019
Presented by: Disha Mahajan, Rachel Chettiar,
Sakina Li, Abhishek Iyer

2. Who are we?
Game Guys Inc.
Conception
Providing families with an
exclusive opportunity to
spend creative quality
time with each other
What are we doing?
Organizing Toronto Board
Games Festival 2019

3. What?
Where? When?
Why?
Two-day community based​ event
First time in Toronto
Ticket purchase: App and on-site
‘Pay to Play’ strategy
Free walk-in
Group & early bird discount on tickets
To connect people with board games
To go traditional in digital age
Benefits for our sponsors​
A productive place to get-together
and spend quality time with family,
friends and acquaintances
Level 8, Metro Toronto
Convention Centre​
June 22-23, 2019
11.00 am - 8.00 pm

4. Who?
Board Game lovers: 85%
Groups of friends and
family​: 13%
Other: 2%
Total expected
attendance: 15000
Pre-registered: 90%
Walk-in attendees to play
games: 70%
Minimum hour spent:
3 hours

5. The Launch Event
What
• Formal press conference with lunch
• Special address by sponsor and partners
• Media representatives will get a detailed brochure of festival with two free tickets
When
• A week before the festival
• Saturday 15th June, 2019
Where
• The Summit Room, Metro Convention Centre
Attendees
• Festival Organizers
• Main sponsors and partners
• Media: print, television, radio and social media influencers

6. Timeline
MARCH APRIL MAY JUNE (Event Month)
Identify goals and
objectives
Marketing plan launch Follow up meetings with
sponsors and partners
Final confirmations with
venue, sponsors and
partners
Start working on event
and marketing plans
Major budget changes Follow up meetings with
production and marketing
teams
Festival launch press
conference
Meetings with sponsors
and partners
Ticket system launched Media publicity process
begins
Maximum promotion for
early bird ticket bookings
Venue rental Booth rental begins Volunteer registration and
orientation
Post-festival attendee
survey
App development begins App development follow
up
App launch Post-festival sponsor and
partner debrief

7. Social Media
Marketing: Online & Offline
Facebook event page
& Instagram account:
Festival description with images
Mobile application and website
links
Pre-registration details
Payment options
Digital Media
Associating with social media
influencers to amplify the reach
Regular tweets on Twitter
promoting the festival with
hashtags #TBGF2019
Festival promotion on various
websites
Traditional Media
Advertisement and cover
story of the festival in Toronto
Star newspaper
Radio promotions on popular
stations like Boom 97.3 FM,
Indie Love, 102.1 FM
TheEdge, Kiss 92.5 FM etc.
Offline
Posters in TTC
Distributing flyers across cafes,
schools and communities in
GTA

8. Partnership/Sponsors
Main Sponsor
Transportation SecurityAdvertising and PRBoard Game Company
Board Game Cafés

9. Floor Plan & Event Flow

10. Budget
Earned Revenue: $610,062
Contributed Income: $93,000
Total Revenue: $703,062
Event Production: $78,000
Marketing and Promotion: $66,000
Development: $21,500
Administration/Operation: $225,000
Total Expense: $390,500
Net Income: $271,929 (13% Tax)

11. Any Questions???

12. Citation
• “ACS Productions Sound and Lighting Inc: Ontario.” ACS Productions,
www.acsproductions.com/.
• City of Toronto. “City of Toronto.” City of Toronto, 19 July 2019, www.toronto.ca/.
• “SWAT PROTECTION SERVICES.” SWAT Protection Services - SECURITY GUARD
SERVICES, www.swatprotection.ca/.
• “Toronto Transit Commission.” TTC, www.ttc.ca/.
• “Home - A-Game Cafe.” A, agamecafe.ca/home
• Snakes & Lattes. “Snakes & Lattes.” Snakes & Lattes, www.snakesandlattes.com/.
• “Time Capsule Board Games Cafe and Bar.” Time Capsule Board Games Cafe and
Bar, www.timecapsulebgc.com/.
• Dancey, Ryan. “AEG Home.” ALDERAC ENTERTAINMENT GROUP, 21 Nov. 2017,
www.alderac.com/.
• The Mint Agency. https://www.themintagency.com/