1. Category: Technology – Mobile Application of the Year
Product: Markets on Mobile app for smartphones
Launch: December 9th, 2010
The Situation
•The last decade witnessed increase in
the demand of financial news.
• Keeping in pace with demand and
content, internet emerged fast as a
preferred medium with real-time news,
depth of information, tools etc.
•Today, mobile has taken over every
other space of information with the
“move, click and get” ease of sourcing
the news and updates.

2. The Challenge
Provide the latest news, real-time
stock quotes, market indices, tools
like portfolio to the users while on-
the-go
To carry the equity of the No.1
online financial brand to a new
platform – Mobile
Providing multiple touch points to
the users and reinforcing brand
salience of moneycontrol.com.
The Solution
• Markets on Mobile app was launched in December 9th, 2010 on iPhone followed by
Nokia, Blackberry and Android platforms
• The app. provides the audiences with instant access (on the move) to breaking news, Live
TV, stock quotes, market indices, portfolio, videos !

3. The Features
Real time stock quotes, Indian and Global market
Indices
CNBC- TV18 and CNBC AWAAZ Live Streaming
Managing and tracking Investment Portfolio
In-depth coverage of financial markets, economy &
business
Facility to Customize Stock Ticker
Access to latest Videos – On Demand
Simplicity of tracking currencies & commodities

4. The Result
In the first week of its launch, the
Markets on Mobile app featured as
India’s No. 1 financial app on iPhone
The total downloads till 03/04/2011
have crossed 300,000
Overwhelming user feedback
URL: http://t.in.com/mom