1. A
SUMMER INTERNSHIP PROJECT REPORT
ON
“SALES AND DISTRIBUTION"
AT
PEPSICO FRITO LAY
SUBMITTED IN PARTIAL FULFILLMENT OF MBA PROGRAMM
SEMESTER-II
BY
ABHISHEK SHARMA
137380592050
TO
DEPARTMENT OF MANAGEMENT
NOBLE GROUP OF INSTITUTIONS
JUNAGADH
PROJECT GUIDE
MONALI JANI
BATCH – 2013-2015

2. FLOW OF PRESENTATION
Introduction of the company
Company Profile
Division
Objective of the study
Introduction to Sales and Distribution
Findings
Conclusion

3. PepsiCo Frito Lay...
Introduction to the company:
 PepsiCo was formed in 1965 with merger of Pepsi-cola
and Frito Lay.
 PepsiCo is a global food and beverage leader with
net revenues of more than $65 billion and a
product portfolio that includes 22 brands that
generate more than $1 billion each in annual retail
sales.

4. PepsiCo Frito Lay...
Company Profile:
 H.Q: Newyork
 Area served: World Wide
 Revenue: U.S $ 57.838 Billion
 Net Income: U.S$ 6.338 Billion
 Key People: Indra Nooyi

5. PepsiCo Frito Lay...
 Main business:
 Quaker
 Tropicana
 Gatorade
 Frito-Lay
 Pepsi-Cola
To make hundreds of enjoyable
foods and beverages that are loved
throughout the world.

6. Division: Frito lay
 Frito lay is food division of PepsiCo.
 It’s product range is as follows,
(1) Lays
(2) Uncle Chips
(3) KurKure
(4) Leher
(5) Quaker Oats

7. Frito lay...
Objective of the Study:
 To identify and minimize the barrier within the company
and its customers in the Ahmedabad (Gujarat).
 To find sales new opportunities in the market.
 To create a continuous flow in the distribution process
in the particular area.

8. Sales and Distribution...
 Sales is a part of Marketing
 In FMCG sector, Sales and Distribution of Goods is a
continuous process.
 The only motive of the company is to create demand
and create continuous flow of Goods.
 In FMCG, Sales is all about taking Orders and supply the
quickest and best available goods and services.

9. Sales Process...
 Plan
 Find new opportunity
 Meet consumers
Find the barrier and bridge up the gap
 Reporting

10. Distribution...

11. Findings...
 Company must avail new route vehicles to cater
properly to the Business units in the areas.
 Company must explore the interior area and try to
make new outlets over there.
 Man force must be increased.
 Company must provide a Gift or Bonus to the sales man
and to the distributor to keep them motivated towards
work.

12. Conclusion...
 To reach the customer distributor plays an important
role.
 Frito Lay is lacking in terms of distribution as compared
to Balaji in Particularly Ahmedabad (Gujarat) area.
 If order Refilling of Balaji is Alternate there same time
Frito is Twice or sometimes Trice in a week.
 Quality of Service in region must be increased

13. Thank you... 